Story connectors are the points of your Personal Brand Story that are connected to what makes your offering stand out.
They are bridges between a relevant element of what you offer and your journey.
Through them people better understand how you got involved in your area of expertise, why is important for you to help this group of people, or how you arrive at this niche.
It’ll provide context to your audience, especially if you are making a shift in your business.
To decide strategically what to highlight, I recommend you to choose at least 3 Story Connectors that bring extra value of context, connection and contrast to your brand narrative.
This way your potential customers will:
Would like some help deciding what Story Connectors to highlight? I’d be happy to check your narrative and guide you to find the links between your journey and what you sell.
Together, we’ll select the most effective Story Connectors for your strategy.