Personal Brand Story and Business Growth,
with Reme Mancera and Claire Bannister

 Hello and welcome to Intersection Chats. Today I am here with Claire. So hello everyone. My name is Reme Mancera. I am a personal brand story strategies, and as I said, I am here with Claire. Hello Claire. Hi Reme. Um, hi, I’m Claire Bannister and I’m the Unstoppable Growth Coach. I work with women, um, to help ’em grow their business.

Nice. So today we are going to talk about how personal brand story intersect with, uh, business growth in general because it is one of your main topics. And I would love to start by, uh, listening to your thoughts about how do you think these two topics are connected, how they affect each other in your opinion.

Um, well, I, I think they’re obviously a hundred percent linked. Um, we own our own businesses, so we are our businesses, aren’t we? And, and our stories form who we are. So, and, and I think a little bit like why we. Decided to do this business that we are, or we all choose to do. So for me, it’s a hundred percent linked.

And, um, and being able to share that brand story will I, I believe, help you get more grounded to your own business and why you are doing it. Hmm. Yeah, a hundred percent. I believe that. Um. Sharing your personal brand stories, going to help you to, to showcase why you do the work that you do, and what are the, the reasons why you started, why you are focusing on specific group of people.

And then also, what are your values? What is your approach to work? What makes you different? So you can use your stories, uh, as a way to, to highlight those benefits and the values that you, that you bring. So. What do you think, um, in your experience like working with specific clients, uh, do you notice any difference from people that they have already defined the stories that they want to share and those that haven’t worked about that topic?

Um, you know what? Majority of the, of the women that I work with are quite hesitant to share their story. They don’t, I don’t think they, I think as women we find it sometimes quite harder to be. To put ourselves out there. We don’t wanna seem like we’re boasting or, um, and, and I want to empower women to be really proud of their journey and how they have come to where they are with their business and, and to also use their.

Personal brand story as a tool to connect with potential clients because I really think it builds trust. Um, and I’ve always said, everyone always hears me say, um, people buy people, right? Mm-hmm. They don’t buy the business. They don’t buy what you’re offering. They buy you. And, and if they can feel you and get an essence of you, then, then I think that’s a great way to do it by sharing your brand story and, um.

And I feel like quite a lot of my clients feel quite hesitant to do that. And I guess that’s where I come in because I am helping them to understand and ensure that they’re, they’re running their business from their purpose and their soul. Um, because sometimes they’re not right. Sometimes they’re. A role or in doing a job that isn’t quite connected to them.

Um, but I’ve seen how powerful sharing your own story can be, um, in your marketing, but also just, just to get close to the people that you are connecting with and working with. Mm, absolutely. I, I like how you mentioned how first. Yeah, some of us is like, we are hesitant to be like the point of attention.

We are just, uh, like hesitant about sharing our stories and how will be relevant. And this something that I, I like emphasize a lot how when you are. Choosing strategically, which parts of your story to share is going to make for you easier because you know the reasons. So there is specific and strategic reasons why you’re sharing a specific, uh, part of your story.

I work, uh, instead of looking for one story, I work. Identifying 10 meaningful moments in your journey, and each event is connected to one specific key factor. So I call these story connectors, by the way. So this idea that you know exactly which story are you choosing and how it’s connected to your offer or to your business is helping you to be really strategic.

And then it’s like, okay, I am in this space. Maybe you are. As a guest in a podcast, you know which story you want to share, or let’s say you are in a sales call and then you know that your potential client has a an objection and you know, one of the things that you want to highlight, because that’s usually something that they are not clear about.

So you, you can use the story as a bridge to talk about those topics. So. I believe that when you have work on your foundations, you have clarity and you, you get more clear about, okay, now I know why I am sharing this. Yes. And you are more confident because you have the clarity and the strategy. And I think sometimes, do you not find that sometimes people don’t realize the impact of what they’ve just got on and done.

You know, in our life we just do stuff, get on, we man out, we, you know, but we learn through our experiences. But sometimes I don’t think we value our learnings and how they can help other people. Do we? Because, and that’s what you do, you help people realize the importance of their story so that it can help others, right?

Mm. Yeah. And this is one of the things, for example, I invite the people listening to us to think about, okay, a natural skill that you have is valuable for your clients, but you are not highlighting because something natural to you. So think about how in your testimonials were people highlighting about the work that you do, and then think about, okay.

How in my life in other moment, maybe in a previous job that is not related to what I do now, maybe with my family and friends or in any other aspect of my life, I was using that skill. Something that was valuable in that scenario, showing that this is something not just connected to the work that you do now, but it’s something connected to who you are.

Yeah. And for you it’s natural, so it’s so valuable to, to bring, it’s like, for example, if you are helping a specific group of people, there are something that they ensure they are highlighting how you are bringing, uh, helping them to have this confidence and things like that. It’s like how powerful is that?

You maybe have been doing that just. Like organically without knowing, and then now you have also resources to help them in like the business side. But there are something that there is there that is just natural to who you are. Uh, and everyone says, you know, Claire, whenever we see you, we leave being feeling more confident.

Right? And I don’t, you don’t know you do that until someone starts saying, oh, actually, maybe this is a thing. Right? Um, and uh, and when I chose to do this job, um, I took a lot of time reflecting back on what I love from my previous roles, and it was always about empowering and gathering women too. Grow their businesses and feel really confident and like connected to themselves.

That was always what I did. Um, but I hadn’t actually kind of realized that you, you know, until somebody I did some story work and somebody said, right, okay. And started me talking, oh, there’s a common thread here, Claire. You just don’t know it because. We do what we do. Yeah. And we are so immersed in our own story, in our own point of view that we overlook certain things.

Yes. So having that external point of view, is it usually helpful for just. Yeah, highlighting points that we have, maybe we are just overlooking and it’s just there. Something like, okay, something from outside even just a peer or someone that can give you like the feedback of, okay, this something that you might highlight, so that doesn’t, it can, you can start like really simple just by asking you a specific question and then having someone just to get feedback from that.

So, absolutely. Yeah. I am curious to know, like what is the process that you, how you work with your clients, how you help them to empower them, uh uh, and I love this idea of being proud of your journey. Of course. Yeah. No, exactly. Um, I work with female business owners who I’ve kind of been in their business a few years, um, but that they, um.

They’re getting to that point where they can’t physically work anymore. Um, but they wanna grow their business. Um, and they’re almost a bit too much in the business and they, you know, they need to sort of step out and I think you don’t know. You dunno, you’re in there until you have somebody else walk alongside you.

So I work very closely with my clients, um, helping them with their business processes, so understanding some real simple tools to be more effective, but also helping them understand their sort of mindset blocks that they’ve got and, and how they can unlock them. So putting the two together is pretty special, um, because it’s some practical stuff, but there’s also.

A bit of like deep diving into yourself, and that’s where the story comes out because then when they’re talking to me, so I spend a lot of time getting used to getting to understand my client and their business. And their teams, if they’ve got teams. Um, because every business is different and every woman is different.

Um, that’s why I don’t agree with like 10 step processes and, you know, have that formula. I’m polar opposite to that. So I’m very bespoke. I limit my clients because I get, I always say I get deep down and dirty with my clients, you know, I get to really understand it because that’s what I love. That’s the joy I have.

Then it’s really easy to see their story, Renee, because they, when you get to work, so they become friends, you know? But when you work alongside them, you, have you ever thought, did you realize you do that when you walk in a room and they go, no, I don’t know. Well you do and that is pretty powerful. And, and they don’t see it.

They don’t understand. Um, because we don’t, we never see ourselves, like others see us, do we? So my mindset work helps them grow in their confidence so that they can walk into that, into that space and be the person that they are accepting their past and using their past to flourish, you know? Yeah, I love that.

And I work a lot with people that they have been, somehow they are navigating a transition in their business. So like they are expanding their expertise or somehow they have a new offering to talk about. They need to introduce themself, adding something new. And they’re, uh, missing that, uh, clarity and.

This is something that whenever you are working with someone that is in a transition like that, there are, there are some points where they might be even wanting to like separate what what they were doing before and what they are starting new. Yeah. Like kind of if they need to not talk about the previous thing and it’s like, no, embrace it.

That will give a lot of different nuances of who you are. Uh, it will make your brand more memorable. And then I always had invite people to try to use it. Like even when you are creating content examples, you can have a a point of different yourself from others because more people have, can do similar services or offer, but there are no one else with your life path.

So bringing that is like really getting more like. The multifaceted person that you are. So showing with your stories is a nice way to do so. Um, then I love that you bring the idea of how no one’s size fits all. I, I, I, I totally agree, is like, of course you can have an structure or a, a methodology to work around and then you apply that to the specific situation, uh, of that client.

Yeah, and I, lots of tools that I use in my clients to help extract the information and help ’em start deep diving and thinking about themselves. But it wouldn’t be that I go, right, Reme, here’s all my 20 tools. You need to use all of them. Now isn’t I get to know you first and then go Right. Do you wanna try that one on?

’cause that one might work for you and it might not, you know? And that’s fine. Um, because everybody works in very different ways, don’t they? And, and as women typically we are juggling a lot of balls all of the time and doing a really damn good job at it. And they don’t need me to give them 45 other things to do.

Yes. And yeah, and this is like, because this is like, okay, what is the business that they have? What is the, the lifestyle that they want to have with this business going well, and it’s like, okay, what is your version of success? Because for some people might be one and for the different. So having clarity in that, I dunno, in your experience, but for me, so important for, for people just to remind that is like you.

Don’t need to want whatever the next guru is telling you, you just check what this data and for I am following someone on threats and she is like, my version of success is having the possibility to take a nap whenever what, whichever day I want. And it’s like, yeah, this just way. And seeing if you are in the right track or no.

And for me, maybe it’s just going and do a hike into nature. Whenever I, I, I want, I have the flexibility of my calendar to do that, and that’s for me, a version of how I am running my business in the way that I want to run. And for others might be having a team of 50 people and, and having impact on neck.

And that’s beautiful, but it’s different from each one. So I, I would love to. To know your thoughts on this. I mean, I totally agree. I mean, I think when I started this job, um, I’ve had, you know, big career sort of thing. And when I started this I was like, I’d big visions and I was gonna do this. And, and actually it’s not that, it’s not that it’s about helping and impact as many people as I can, but it isn’t about having a big business, it’s about trying to.

Gather as many women as I can, but, and also having worked with my clients, I think what we sometimes go into business thinking, we want our lives change and evolve and, and what we want should change and evolve. But sometimes I think we hang on to the thing that we thought we wanted and almost use it as a stick to beat ourselves up going, well, I haven’t got that yet.

I haven’t got that yet. Do we often sit back and go, is that actually what I want now? Mm. It might not be because the kids have grown up or, or whatever those nuances are in our business. It, it’s not always one size fits all. And I always encourage my clients, you know, don’t look, don’t compare yourself to anybody else in the same industry because.

Um, you know, you and I know a lot of amazing coaches who are, you know, a very different stage from me and my business. They’re on chapter 22. I’m on chapter two, and that’s fine. Yeah, that’s really fine. And, and if we start. Comparing ourselves to everybody else, that’s when you just, you shrink and you don’t tell your story because you just feel like your story’s not as worthy as anyone else.

Yeah. That’s not true. Yeah, and I love. That you mentioned, the idea of evolving is your business is going to evolve. You are going to evolve. And that’s like just a, like in the nature seasons and, and every tutor is evolving. So it’s like, okay, ask yourself again. It’s not just one question, one time that you ask yourself is like something that you, you will do, uh, frequently and then also like.

Nothing is set in stone. You can have good idea and then you, you learn and you saw different things and, and he said, okay, maybe this, I want to try this or, so you are open to experiment and, and then it’s like you can change your mind and you can see different things that you are interested or you, you in your life are in different seasons.

So it’s okay that you evolve and what you want your business to be can evolve as well. Exactly. And your brand story, you keep writing chapters. Mm, yes. Yeah. You know, it doesn’t stop, does it? When you form a company and go, right, that’s my brand story. Lovely. Thank you. It isn’t that is it, it it continues to be written.

Yeah. And rewritten and you know, but I summarized and whatever, which is what you do, not me. But, um, that I think as long as we realize that, that it’s okay to flex it and change it. You know, change direction when we want to. Um, I think that’s where I think when we get constrained is where our creativity stops.

Yeah. And I and the energy’s wrong. Yeah. I mean, one of your last, uh, pieces of content I wrote, uh, I read how you were talking about give yourself space. To think and to, and it, I think that’s really connected to this idea that we are sharing of, uh, checking again how it’s going on and, and how you feel about things and your goals and all that’s like, for doing that.

You, you, you cannot just be busy, busy c busy without space. Yeah. To think and to consider, like, uh, what are your goals and where do you want to your business to go. Yeah. I, I, and I, I, it’s a concept I’ve never been really good at. So in my previous roles, I’ve been busy, busy, busy, busy, busy, busy. And then when I was forced to stop, normally when I crashed and burned, that’s when I gave myself the space.

And I really learned that that is not productive. That is not good. And so I encourage all of my clients to do CEO days on their own, take themselves, are I, you know, invest in some, you know. Other things that can help them prompt their thinking. And even if it is just right, I’m gonna craft an hour in my diary.

I’m gonna sit on the sun lounger with the notebook or not, and just be, not scroll on my phone. Just let the thoughts come because our subconscious mind will present you things when you are ready to hear them. And, and when you are ready for that idea that you’ve actually had in the back of your mind, but you keep pushing it back ’cause you’re not ready ’cause I’m too busy or whatever, it will just pop up.

And I always say, my best ideas come on the sun lounger on holiday. You know, I always go, I’m not gonna work because I’m on holiday. And then, and then I’m then with my notebook going, my God, I’ve just had a great idea. This is what I’m gonna do. And, and I can’t help it because it’s almost like you take away the noise.

Yeah. And in comes the things and, and that we are all incredibly in creative women, even if we don’t think we are creative. I think we, I think we are. And, um, allowing yourself that time is so powerful to just, just, just check in. Yeah. Yeah. And this also, I believe were related to these, um, like the stories that we tell told out ourself.

And how we have space to, to just, yeah, be creative and have space to just relax. And then ideas will came just as if they are sadly there, but it’s like you are giving the space to, to do that. And then the stories that, uh, we tell, tell ourselves about I am what is going on. When you are so busy, the stories that you tell yourself are like more like.

You are not giving yourself space. It’s like I, I, there is no space for anything more. And then you don’t have the capacity to analyze and see, okay, maybe this makes sense that I paid less attention to this and I will create the space for this new thing that I want to do. But for that you need to have the capacity, um, to just analyze what’s going on and then taking decisions based on that.

Yeah, yeah. No, totally. I mean, I work with my clients. They, it’s. So we are so very good at telling ourselves negative stories about ourselves. Um, and so that’s obviously one of the things I sort of help my clients to reframe them and to reframe those thoughts so that the, the way they react to the, those thoughts.

Drives the right action, the action that moves your business forward or, or in the direction you want to be, doesn’t have to always be forward. It could be, I wanna move it actually so I can slow down, you know, or, or, or give it or sell it or whatever it is. Um, but it’s, it’s about understanding and listening to those stories that you are telling in your, in your head.

Um, and, and I think when we are really connected to. Our brand story that helps us, because that’s almost like your, it’s almost like your roots of your tree. Mm. And then it sort of grounds you, doesn’t it? You know? And I think we should be proud of our brand stories. We should be proud of where we’ve come from.

Yeah. ’cause we’re incredible. Right? We’re all incredible. Um, and, and, and there are nasty and Nicky bits and horrible bits aren’t there, you know, we’ve all got them. Yeah. But it’s, they, they are what they are. What’s made us who we are. Yeah. And I have, because, uh, usually people would think that if it’s a negative story, they might not share it.

Mm-hmm. And I have an example of a client of mine. She, she’s an email strategist for e-commerce is mm-hmm. Before starting her business as a a strategies, she was trying to run a couple of e-commerce and none of them went well. So at the end, she closed those. So. It from side might look like, okay, she’s not sharing that part because it’s something that didn’t go, uh, as cheap plan.

But then because of that situation, she was going really deep into, okay, what, what I can do with the emails to go do better, uh, how I can refine this strategies? What are people doing about e-commerce? So she get going deeper into this and other e-commerce business owners were asking her for help. And then now she went really, really deep into that and now she’s helping others and she decided that she didn’t want to run this e-commerce and, and, and close her own.

But this failing was actually what moves her to the direction that she’s really now, and also is providing context about. How to really understand them. She was in their shoes. So whenever people are thinking about their own stories and their own journey, maybe there are a moment that you feel like, Hmm, I don’t want to share this.

You don’t need to do it if you are not ready. But if you are ready, you can use it as, um. Takeaway as a, as a, um, as something to provide the context of, okay, I have been in your shoes. Literally, I know how it feels, and this is one of the reasons why I started doing that. So you can use it even to, to highlight why is the reason you started this, why this is important for you.

Yeah, absolutely. I mean, you, you can. And you can also really learn from them, right? Yeah. And then, and then use the learnings to help your clients. Um, you know, I, I, I burn out at a, I had a really bad burnout when I left my, uh, first job in Barclays and, um, and, you know, crashed and burned mega and, um. And that has definitely helped me work better and learn more about myself, and definitely helped me create more space and more balance in my life.

And it’s not been perfect and I’ve dipped in back, back into the old habits and then back up. But it’s. If I hadn’t walked in them shoes, I wouldn’t be the coach I am today because I see it in my clients. I recognize it, and I can help them with knowledge and experience. Yeah. Yeah. So you have the emotional background of going through that, and then you have the resources as a professional to help them.

So you have both of that. And this is something that I highlight to people whenever they feel like they don’t want to share. Especially with, um, around privacy. So you can share something in a way that is superficial. You don’t go into the private details, but you share the lessons and you share the emotions that you felt in that moment that will help you to connect.

You don’t need to go into details for connecting, uh, with your audience or people that this the first time that they are listening to you. And this like, okay. A great tool to build that connection, especially with new audiences. Sharing your stories is a way to do that, but you are the one in control of the level of privacy that you want or the level of details that you want to to share.

Go more into the emotions and go more into the lessons. And again, you just shared that yes, you went through burnout, but if you want to go super superficial, you don’t need to go into any more details about the situation, but you. Can check, talk about, okay, the lessons that you got from there and how it’s helping now with your clients and the emotions that you felt, how you can relate to, to your potential clients because you have been feeling those and you, you know how it was so.

Again, you are the one in control to share how much you want or if you want to just keep it like super superficial. Yeah. Or in different scenarios. You, you can go deeper, let’s say in social media or it’s like briefly, but then if we are talking just in a sales call, you go deeper and you share some specific detail that will provide a bit of more context.

Absolutely. And I just think you need to feel comfortable with it. Yeah. And comfortable with what you’re saying and not put yourself in a situation where you don’t want to, don’t wanna share those information. But I, I do think that, um, getting comfortable with, with how we’ve got to where we are. Is and being able to share, you know, some of that so that people can connect is a really good thing to do for your business because of it.

It fundamentally, whenever I’ve done it and whenever I’ve worked with clients and, and helped them to, to craft those stories and, and actually. Process it themselves, then I think that that just frees them to be as, as great and to grow as much as they can. When you are holding onto it in a negative way, it will block your business.

Hmm. Yeah, because it’s like. You are not allowing yourself to, to grow as well, right? Yeah. And sometimes you, you know how, uh, I, I’m sure you have seen this, how sometimes we can like sabotage ourself and, and the, we are saying that we want to, uh, achieve this goal, but then we are doing, if you analyze this, like you are doing the.

Things too. So it’s going be really difficult. Yes. I, I’ve got, I I, I’ve got a, um, I mean, I always have conversation with my clients, so Yeah, I’m definitely, definitely gonna launch that project. Yeah. I’m like, I’m launching that project. Yeah, yeah, yeah. Oh yeah. Um, I’ve just gotta get my landing page right.

And, um, and I’ve got to get the list right. And, uh, I’ve got the payment links. Right. And, and said, have you got a date in the diary for it? Oh, yeah. Yeah, I’ve got a date. Okay. So do you know people who would like it? Oh yeah. Loads. Yeah. Yeah. But I’ve gotta get all of this right first and I said, should we just.

Put it out there for them and just ask and sort the other stuff up. You don’t need it to be perfect, but they’re so, you know, you feel like you’ve got to do everything perfectly. And yet you are serving your customers and you’re doing them in an injustice by not just getting them out there and and saying to ’em, I’ve got this great thing.

It would be great for you. Do you wanna come? They’d be so touched by that, that you’ve approached them first. You can do the landing page later. You don’t need need it page, you don’t need a landing page, you know? Yeah. But, um. We go, we really wanna do it, but we’ll just hide for a minute and aren’t we enemies?

So, um, I think all of us can relate to that certain point in our businesses no matter what. Right? Yeah. It’s like dipping your toe in the cold water in the pool and going, oh no, I really, I’m really hot and I really want to get wet and I really wanna swim, but. Oh, that’s too great. You know, it’s exactly that, isn’t it?

It’s so funny. Yeah. And it’s, we all do it. So, yeah. And, um, yeah, I’d love, uh, to, to go back a bit about something that you share about, you don’t need to overshare about the, the, when you are like this visibility and sometimes people are afraid of, uh, going and having more visibility of because of the consequences for their, uh, life or the people in their lives and not.

Like, you don’t need to overshare. You are the ones, uh, setting the boundaries. I’m feeling okay, but this, it’s real. That there is a certain level of skill, like practicing storytelling, practicing to share your stories. You will get more comfortable and you can hear from someone and some, and, and remember at the beginning I was overwhelming for everyone telling that you need to use storytelling.

You need to be vulnerable. I remember when I started, I started as a ba. Um. I was like, I don’t have Olympic story. Uh, I don’t want to be vulnerable and like in front of strangers. And it was like all these thoughts and then it’s like, okay, this can be, uh, digestible. You can, you don’t need to start by sharing everything you can do smaller step, get used to it, get more comfortable, and then you will see how practicing it you will get better.

And then. Going back to what you said, when you see the impact that you have, that your business and the work that you do has in order, it is like, okay, this motivate me to put myself in front of more people because that will give the opportunity to work with different people, helping them in their goals and achieving what they want to do.

So it is helping you to, to get in touch with more people. So at the end you see like, okay, this beneficial, uh, not just for my business, but. Also for my audience and for me as a person. So it’s like you will get like this reward. So it’s like, okay, it makes sense that I do this, that maybe at at the beginning it’s a bit uncomfortable, but it makes sense for me and my business.

Yeah, no, absolutely. And you know, you and I met at, at networking and um, and we saw on each other online, then we met in person, didn’t we? And, and then we sat and chatted about our stories, and then you, you now we’re like, we, she’s my person and I’m her person, sort of thing. And, and that’s what it does, doesn’t it?

It connects you to somebody. Um, and, and also makes you more memorable. Yes. You know, um. And I’ll share my story in snippets. There’s some bits of my story that are very painful and I do not share and I don’t share because I don’t wanna be doing snotty crying, so I won’t share them. But there’s a lot of my story that I think I can help others with because I’ve.

Walked that path. Mm-hmm. Um, and, and you know, some of it’s all very business and not personal, you know? Um, but having been in a corporate organization and burnt out for an example, um, is a big, you know, it, it’s a big part of my life that made me who I am. Mm-hmm. Um, and, and that’s important for people to know, I think.

Yeah. Yeah. You know, so. It is. Yeah. Yeah. So before we wrap up, I would love to ask you if there is something that we haven’t covered and you think is an important message that you would like to, uh, share with the audience. Um, I think we’ve covered quite a lot of what we, what we do, don’t you? Um, and, and how I think it’s important.

Um. And I, I, I mean, for me it is just about, um, understanding that, that your brand story portrays your why and, and your beliefs and your values, and people buy your values and you, they don’t, they don’t buy. Your website, your landing page, your, you know, lovely shiny course that you’ve got. They don’t buy that.

They buy you and what you are gonna give them and, and, and how you connect that is up to you. But sharing your brand story is an incredibly powerful thing. Hmm. Yeah, I, I think that sharing your stories is like a tool that you have is something that you don’t make up. It’s just something that, you know, truly, you are able to decide the level of details because you are the, the, the, the main character there.

And then it’s a, it’s a powerful tool to connect, as you said, like to build trust. So this really something that I invite everyone to. See how sharing that you will share about your why. You will share about why you started this, uh, work that you do and that will really help you to connect with the, the potential clients and, and the people in your own, even not just clients like collaborators, potential referrals, and.

All of that, even the providers, it’s like, okay, you want to connect with them, you are working with them, uh, to achieve a certain, uh, result. So you want to, uh, have this human connection. So using your storytelling is a powerful tool for that. Absolutely. Yeah. Okay. So the final, uh, question will be like, do you think, um, this intersection between personal brand story and business growth, can you summarize with one, with one or two words?

Um, if I had to pick two words that talked about the connection between the two, I would say it is authenticity. Because it gives somebody the essence of you. Um, and the other word I think would be, um, I had trust down here, but I think it’s authenticity is, is what it means for me. People get you then.

Mm-hmm. Um, and the other thing I think is it’s, it’s powerful. You know, it’s, um, an understanding that it’s powerful. Yeah. I love that. Uh, for me, I would say like personalization in the sense of your story is unique and it’s showing your personality Yeah. And also your version of success. Your version of business growth is showing who you are, like your personality.

So it’s like, it’s not, you cannot get the personal brand story from someone else and use it for you, and you cannot get the business, uh, version of success and get it like that. You need to, yeah. Go through it and see, okay, this is my version. And I feel that that is in common in both of them. Like you need to really go through that and see what is your version of it.

Yes. And I think that’s the beauty, uh, of it. We are so different and we have some things in common and we can connect even if we haven’t gone. Through the same experience. There are emotions that are similar and we can relate to that. So I feel that’s the beauty, like learning about other stories, other people’s stories, like you can see how, yeah, number 10, I, I love to work with people from all over the world and I love to learn about different cultures, different backgrounds, and it’s so, um.

Like, I am so lucky to be like learning from them and, and seeing how different things, but there are like common things in common no matter what. Uh, and this is like, yeah, it’s like a great place to be working around. So I am really grateful for that. And it’s. It’s not about the, the people, like the how people we interact with each other and what is important.

I also work with people as you, like, people that they have really something impactful that they want to, to, uh, help other people with that. So it’s really like powerful to see how just using your story, something that’s natural to you is helpful for amplifying that impact. Absolutely. Amplifying, that’s a good word.

Yeah. Yeah. I love to use that because it’s like you will have impact, but then if you use uh, your stories in a way it’s like amplifying. So thank you so much for this conversation. It was lovely to have you and, and talk a bit about this topic. We might have a other opportunities to go deeper or in other direction because that there are so much to cover.

But, uh, thank you so much for being here. Happy me. I’ve absolutely loved it. You’re an absolute pleasure. I love talking to you. Thank you and thank you everyone who has watched or is going to watch the replay and if they want, uh, to learn more about what we do or to just reach out for any questions, all, uh, our links will be around us in the description.

So feel free to, to ask any question in the comments or reach out to us for if you are curious about how we can help you or anything from this conversation. Really, absolutely. Yeah, so thank you so much and see you next time. Bye.