Working on Personal Brand Story connects me to my childhood, to the feeling of opening a book excited to learn about the characters’ lives and adventures.
When you get a book you see the title and the cover and you get a first impression, but you don’t know about the journey of the character.
The same happens with my clients. When I first met them, I learned about their names, their headlines… but I don’t know about their defining moments, I don’t know about those parts of their story that made them make big decisions. Those parts that will help me understand why they do what they do, why they work with a certain group of people and why they care about the things that they care about.
That’s the power of sharing your story.
It provides context, showing how you are someone trustworthy.
It provides connection, showing how you are someone relatable.
It provides contrast, showing how you are someone unique.
There was a time when I was also confused, wondering why people would care about my story if I didn’t have an epic, outstanding story. But, you know what?
All of us have a set of special moments that shape and illustrate who we are, that had an impact on our lives, on our point of view, and on how we live our lives.
And those moments are helpful for our audiences. It can inspire them. It shows that there is a human being behind the business.
It can be the push that someone needs to take the next step. And that’s powerful!
You don’t need a Hollywood tale. You just need to explore your own journey with a new angle.
Look for those significant moments that are connected to and emphasize what makes your proposal unique and highly valuable.
Because your Personal Brand Story is about your personal story but it’s also about your business.
You don’t need just a nice, interesting, outstanding story.
It needs to be strategic.
Connected to your audience and your offering.
To help you find those specific moments of your story that make sense to highlight, I developed the Story Connectors framework. A set of 10 key moments from your journey that relate to the benefits of what you sell and the unique value that you bring to your clients.
Let me guide you to explore your journey, identify your 10 Story Connectors and refresh your message.
Ready to amplify your impact?
➤ Learn more about the Story Connectors 1:1 Strategy Consulting.