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What are the 10 Story Connectors?

The Story Connectors are 10 specific moments in your journey that are connected to 10 benefits and key factors of what you offer.

You can use them combined or separately to build trust in new audiences and deeper connections with your existing community.

Your 10 Story Connectors are related to different aspects of your offering, like your audience, your approach to work, and your core values. They showcase your skills, your unique style, and what sets your solution apart.

You can use these stories not only on your About Me page or in your content, but also in things like photoshoots, onboarding processes, podcast pitching, and much more.

What-is-a-Story-Connector-PERSONAL-BRAND-STORY-Reme-Mancera

Why did I create the 10 Story Connectors Framework?

I understand the pressure of using storytelling in your business, especially when you feel like you don’t have a big epic story to share, which is exactly how I felt when I started my business in 2018.

Many in my audience felt this too. They didn’t see the point of sharing their story and often asked, “Who cares about my story?” (That’s why I named my podcast after this question).

So, I decided to approach Personal Brand Story from a different angle. 

Instead of searching for one big story, why not split it up and focus on finding 10 “little” moments you can share, separately or combined? 

Rather than feeling unsure about why you’re sharing a story, why not be strategic and look for moments that highlight a specific benefit or key aspect of what you offer?

Story-Connectors-Framework-Reme-Mancera

The goal of the Story Connectors framework is to give you clarity and control.

You’ll know exactly why you’re sharing a part of your story, what benefit it emphasizes, and how it connects to your audience. 

It simplifies the process of choosing which stories to share to promote your services and programs while keeping everything strategic and intentional.

Your Story Connectors act as bridges between meaningful moments in your life and the core of what you offer. 

They help your audience understand why you’re passionate about your work, why you care about serving them, and how you came to focus on your expertise.

With this approach, you’ll feel confident in how to articulate your stories in ways that resonate with your audience and support your business goals.

Story Connectors

The goal of the Story Connectors framework is to give you clarity and control.

You’ll know exactly why you’re sharing a part of your story, what benefit it emphasizes, and how it connects to your audience. 

It simplifies the process of choosing which stories to share to promote your services and programs while keeping everything strategic and intentional.

Your Story Connectors act as bridges between meaningful moments in your life and the core of what you offer. 

They help your audience understand why you’re passionate about your work, why you care about serving them, and how you came to focus on your expertise.

With this approach, you’ll feel confident in how to articulate your stories in ways that resonate with your audience and support your business goals.

Who is this for?

This approach to refining your Personal Brand Story and identifying your 10 Story Connectors is perfect for you if:

  • You are a solopreneur or small business owner
  • You are a coach, course creator or service provider
  • You might be navigating a transition in your business:
    • Narrowing down your niche
    • Expanding your expertise
    • Adding a new business stream
  • You are not sure how to choose what parts of your story to share
  • You feel like you don’t have a big epic story
  • You know that you can be more strategic when telling your stories

If this sounds like you, I’d love to help you. Let’s work together, decide strategically your set of stories and amplify your impact.

How can you use your Story Connectors?

Once you’ve identified your 10 Story Connectors, you can use them in many different ways, individually or combined.

Here are some of the most common ways my clients are using them:

  • Refreshing your About Me page, being strategic about the moments of your journey that you are sharing
  • Creating content that provides context, connection and contrast
  • As a podcast guest, to build trust from listeners who didn’t know about you some minutes ago
  • In your sales calls, as a way to address potential clients’ objections

I’m constantly collecting creative ways to use your Personal Brand Story. I shared some of these at an in-person conference with over 150 women entrepreneurs. You can watch the recording here.

Examples of Story Connectors from my clients

30 days / 30 examples of Story Connectors is a video series I’m releasing showcasing real-life examples of Story Connectors from my clients.

In each video, you’ll see an example, along with some context on how it’s beneficial for their business and audience. With every example, you also get a prompt to help you reflect on your own journey and explore your own Story Connectors.

Here is a selection of videos from the series:

Will you share a failure to highlight how deeply you know your audience?
(01:28)

How to use a moment in your story to illustrate your values?
(01:23)

How to connect with your audience using a story from your previous career?
(01:28)

How to share your story to spotlight a valuable skill you have?
(01:28)

Curious to explore all the examples I’ve shared? Take a look at my Youtube’s playlist or my Instagram!

Stay tuned because soon you’ll be able to get the 30 examples delivered straight to your inbox, one prompt at a time. 

Who is Reme Mancera?

Some bullet points about me, Reme Mancera.

  • Personal Brand Story Strategist
  • Creator of the 10 Story Connectors Framework
  • Host of the podcast Who Cares About My Story?
  • Bachelor’s degree in Advertising and Public Relations
  • More than 5 years working with service providers, coaches and course creators optimizing their Personal Brand Strategy
  • Jury member for the 2023 and 2024 Brandea Awards, recognizing personal brands in the digital business sector in Spain
  • Podcast enthusiast (as host, guest and listener)
  • Book lover
  • No human being is illegal
  • To me, nature equals self-care

Want to know more about my story and journey? Check out my About Me page or listen to this interview, where I share more details.

Reme Mancera

How do others feel after working with me on their Story Connectors?

From feeling "frustrated and fuzzy"
to feeling "confident and excited"

“Before working with Reme, I struggled to connect my business with my personal story. Every time I tried to create content, I felt frustrated and fuzzy. I knew I had something meaningful to share but didn’t know where to focus my efforts.

My experience with Story Connectors helped me feel confident and excited about sharing key parts of my story. Reme is such a good listener. She keenly understood my ideal client, my business, AND my story and found connections I had overlooked.

I recommend Story Connectors to anyone looking for clarity in your personal brand or struggling to tell your story in a way that feels authentic or compelling.”

Despi Mayes
Creative Technologist and Founder
Despi Digital

https://www.rememancera.com/wp-content/uploads/2024/12/2-Despi_Headshots_2023-117-SQUARE.jpg

Want to hear what others have said about their experiences? Check out their feedback here.

Now it's your turn
Let’s identify your 10 Story Connectors!

If you want to know exactly which parts of your story to share to build trust and genuine connection with potential clients, I’m here to help.

I’ll guide you in identifying your 10 Story Connectors, so you can use them to amplify your impact. It only takes a week.

Let’s work together to make it happen!

Any questions? Please ask your questions through this form or if you prefer, contact me via emailWhatsapp, or Voxer.

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GET IN TOUCHContact
Feel free to ask or contact me anytime.
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CONNECTSocial links
Other channels to connect with me.

Reme Mancera ·  Personal Brand Story Strategist

Reme Mancera ·  Personal Brand Story Strategist