The Story Connectors are 10 specific moments in your journey that are connected to 10 benefits and key factors of what you offer.
You can use them combined or separately to build trust in new audiences and deeper connections with your existing community.
Your 10 Story Connectors are related to different aspects of your offering, like your audience, your approach to work, and your core values. They showcase your skills, your unique style, and what sets your solution apart.
You can use these stories not only on your About Me page or in your content, but also in things like photoshoots, onboarding processes, podcast pitching, and much more.
I understand the pressure of using storytelling in your business, especially when you feel like you don’t have a big epic story to share, which is exactly how I felt when I started my business in 2018.
Many in my audience felt this too. They didn’t see the point of sharing their story and often asked, “Who cares about my story?” (That’s why I named my podcast after this question).
So, I decided to approach Personal Brand Story from a different angle.
Instead of searching for one big story, why not split it up and focus on finding 10 “little” moments you can share, separately or combined?
Rather than feeling unsure about why you’re sharing a story, why not be strategic and look for moments that highlight a specific benefit or key aspect of what you offer?
The goal of the Story Connectors framework is to give you clarity and control.
You’ll know exactly why you’re sharing a part of your story, what benefit it emphasizes, and how it connects to your audience.
It simplifies the process of choosing which stories to share to promote your services and programs while keeping everything strategic and intentional.
Your Story Connectors act as bridges between meaningful moments in your life and the core of what you offer.
They help your audience understand why you’re passionate about your work, why you care about serving them, and how you came to focus on your expertise.
With this approach, you’ll feel confident in how to articulate your stories in ways that resonate with your audience and support your business goals.
The goal of the Story Connectors framework is to give you clarity and control.
You’ll know exactly why you’re sharing a part of your story, what benefit it emphasizes, and how it connects to your audience.
It simplifies the process of choosing which stories to share to promote your services and programs while keeping everything strategic and intentional.
Your Story Connectors act as bridges between meaningful moments in your life and the core of what you offer.
They help your audience understand why you’re passionate about your work, why you care about serving them, and how you came to focus on your expertise.
With this approach, you’ll feel confident in how to articulate your stories in ways that resonate with your audience and support your business goals.
This approach to refining your Personal Brand Story and identifying your 10 Story Connectors is perfect for you if:
If this sounds like you, I’d love to help you. Let’s work together, decide strategically your set of stories and amplify your impact.
Once you’ve identified your 10 Story Connectors, you can use them in many different ways, individually or combined.
Here are some of the most common ways my clients are using them:
I’m constantly collecting creative ways to use your Personal Brand Story. I shared some of these at an in-person conference with over 150 women entrepreneurs. You can watch the recording here.
30 days / 30 examples of Story Connectors is a video series I’m releasing showcasing real-life examples of Story Connectors from my clients.
In each video, you’ll see an example, along with some context on how it’s beneficial for their business and audience. With every example, you also get a prompt to help you reflect on your own journey and explore your own Story Connectors.
Here is a selection of videos from the series:
Will you share a failure to highlight how deeply you know your audience?
(01:28)
How to use a moment in your story to illustrate your values?
(01:23)
How to connect with your audience using a story from your previous career?
(01:28)
How to share your story to spotlight a valuable skill you have?
(01:28)
Curious to explore all the examples I’ve shared? Take a look at my Youtube’s playlist or my Instagram!
Stay tuned because soon you’ll be able to get the 30 examples delivered straight to your inbox, one prompt at a time.
Some bullet points about me, Reme Mancera.
Want to know more about my story and journey? Check out my About Me page or listen to this interview, where I share more details.
“Before working with Reme, I struggled to connect my business with my personal story. Every time I tried to create content, I felt frustrated and fuzzy. I knew I had something meaningful to share but didn’t know where to focus my efforts.
My experience with Story Connectors helped me feel confident and excited about sharing key parts of my story. Reme is such a good listener. She keenly understood my ideal client, my business, AND my story and found connections I had overlooked.
I recommend Story Connectors to anyone looking for clarity in your personal brand or struggling to tell your story in a way that feels authentic or compelling.”
Despi Mayes
Creative Technologist and Founder
Despi Digital
Want to hear what others have said about their experiences? Check out their feedback here.
If you want to know exactly which parts of your story to share to build trust and genuine connection with potential clients, I’m here to help.
I’ll guide you in identifying your 10 Story Connectors, so you can use them to amplify your impact. It only takes a week.
Let’s work together to make it happen!