Personal Brand Story and Impactful Content,
with Reme Mancera and Tamay Shannon

Welcome to Intersection Chats. I am here today with Tamay. Thank you to Tamay for accepting this invitation. So excited about this conversation today. Absolutely.

I’m so excited about it too. Yeah. So, for those who don’t know me, I am Reme Mancera. I am a personal brand story strategist. I’m the creator of the 10 Story Connectors framework.

Tell us a bit about yourself, Tamay, please. And and then, just a little bit about me. I am a social media strategist, and I’m super excited to be talking about, you know, content that is really important, especially with the advent of AI and, like, how do you balance it all? So yes. Yeah.

Yeah. So let’s start. How has been in your own experience working with clients, how has been that intersection between personal brand story and impactful content? Mhmm. I think one of the important things, especially now, especially with AI, is that your personal brand story is the authenticity.

It is the part that makes your content impactful because now everybody can have a pretty sentence. Everybody can have grammatically correct paragraphs. Everybody can have that now. And so the part that makes it interesting and beautiful and something that people are really curious about is your personal brand because that comes from you, your lived experiences, your life. It can’t be made up.

You had that experience, and that’s the part that people can really connect with. 100%. And for me, I feel like I always, said this is like there there could be more people offering something similar to you, but no one else has your life path. So using your story as a beast as an asset for your business, if you will, because it’s something that it will help you to Right. Yeah, be memorable and then also to highlight why you do this work, why you work with a certain group of people.

And I feel that using your story for emphasizing that is really powerful in the sense of you are really intentional. And I know inside of your own content how you are talking about this, like, not being generic, being specific, and all that. I feel there with the alignment and being intentional. That’s really one of the things that you can use your personal brand story for. Yeah.

Totally. Like like you said, there there is somebody doing what you do. There are a million people who do social media, but there are a million people who do social media, love Garfield, like to craft, have a five pound Yorkie, and are a bit of a geek. Right? Like, that’s just me.

That’s just me. And so I can weave that into how I think about social, how I share about social, and that’s what will make it unique. That will be the different take that have that will have people notice. Yeah. Yeah.

And something that, also I I reading one of your your posts is about this idea of the inside jokes and how you use them in your pieces of content as a way to create that connection and make your content alive. And I feel that’s that expression that feels alive, I it was, like, so resonated. Like, sometimes we’re reading or or getting content that feels like so, playing, if you will. Like Mhmm. Doesn’t have this spicy, juicy, details that makes the difference.

Yeah. And it’s it’s like that’s why when you find yourself, like, we could all tell, corporate talk. Right? We can we were reading something. We’re like, oh, okay.

And it’s dry, and we don’t we read it for use. Like, do I need to care about this? Why am I invested? It doesn’t matter to me. I’m a keep it moving.

But when it’s something different, we’re like, oh, and we take it a little bit deeper into us, and we figure out, like, oh, I really like that. And it might turn us into a fan. It might turn us into, somebody who recommends the product or the service to somebody else, and it’s the part that you’re like, oh, that was a really good idea. Let me share it. It’s that part.

Nobody ever shares the about me section on, you know, some big brand’s website because it’s like, who cares? But they will share the social post. They will share the blog post because it’s slightly different, and it it’s more alive, and it’s something that they’re really vibing with or really excited about. Yeah. And then also this idea of how impactful content for me, yeah, the impactful can be not just for your business, but also for your audience and for yourself.

I have, I I remember specifically the the how one of the guests of my podcast, she was sharing how sharing her own story has been part of her healing process and how that has not just her business, but herself. And I feel that there is, like, it’s impacting the the three areas because, of course, it’s impacting her business. It’s making people feel relatable, connect with her, and so on. But also this idea of how your audience maybe your story is this little push that they need Mhmm. To take action or to or to think that something is possible.

I have seen that as well. How when people share their stories, you can see how, oh, yeah. This is possible. And this idea of possibilities is so powerful. Yeah.

Yeah. It is. And, like, it is really interesting because I’ve always thought that if you’re going to build a business, you should build a business that works for you, that works around your life, that that that you don’t, you know, create another job for yourself that you don’t like. And that just sounds like a part of it where her business and expressing herself and really being authentic in her content was a way for her to also process things and work through things. And so that’s really cool.

Yeah. And it’s not like that for everyone. Yeah. It doesn’t need to. But I mean that to see how it can be powerful for your business, I mean, and how is come your story can be relevant for your audience and it can be a way to to highlight what makes your offer different.

I work with the ten story connector framework. So instead of looking for one big story, I look for these 10 meaningful moments. Each of them is connected to one specific key factor or benefit. You know why you are sharing that story, and I feel that and and I will let, you know, your thoughts. How for some people they feel that they don’t want to be repetitive.

They feel that they share something once and it’s okay. And that I see the power of repeating yourself in the sense of you want there is a message that you want the people to understand. And with the storytelling, you can share the same story, but in different ways. So I think that’s powerful. How has been for you, how is with your work with clients, how you handle that idea of, I don’t want to repeat myself.

Oh, yeah. I think it’s I think it’s one of the things that I even had to deal with, because I said that to myself. I don’t wanna repeat myself, was that nobody is in my head as much as me. And so, yeah, for me, it absolutely feels like I am talking about this way too much, But everybody else has full lives. They’re trying to figure out dinner.

They’re trying to close a client project. They’re sending out invoices. They’re doing all these things. And so well, for me, it might feel like, oh my goodness. I’ve talked about it.

For them, it is one one millionth of the things that they’re working through today. And so the more you talk about it, the better. It’s it’s like yeah. It’s just one of those things where there actually isn’t too much because there’s a lot of things that people are doing. And so this might be the way that they can, like, oh, I’ve been meaning to do that.

Okay. Useful. Thanks. So yeah. Absolutely.

But I’ve totally battled through myself and clients of, like, I’m talking about this too much. You don’t even know if they saw it the first 20 times. Okay? So Yeah. I didn’t do it another do it another time.

You know what I said, to people that feel that way as a way to to not prove them wrong, but make them think about it in a different angle Right. Is like, okay. Go to your own concept that you created. Mhmm. Look for something that you said six months ago or write six months ago.

I’m sure there’s something there that you will read or listen to and this and think about, wow. That was actually real. I didn’t remember me saying that. So and it’s your own content that went out of yourself. Imagine other people.

So, yeah, totally agree that repetition is key for really, like, making your your messaging sync and making people impact Yeah. With your message. No. I love I love that because I absolutely have done it. I’m like, oh my goodness.

I wrote that? Oh, wow. So, like So yeah. It definitely has that. And it’s it’s so funny.

This will make sense if anybody has a pet. If you have a pet, you probably, on the conservative side, have a 100 pictures of your pet in your phone. And you will continue to take pictures every day because you’re like, oh, no. No. This part was cute.

Oh, look at the little paw. That was cute. And you won’t tire of it. And when you go back through your pictures, you will love every single picture, and you won’t delete any of them because they’re different. And I think once you finally really tap into your authentic self and the core of who you are, your content will be like that.

It will absolutely be, you know, the same dog in every picture. It will be the same, pillar in every piece of content. But because you talk about it slightly differently, because it’s a different angle, everyone will add to the overall impact, and you will love every piece, and every piece will land with people differently. Yeah. And then also how we evolve and how our businesses evolve and how the content will evolve with that.

Our messaging will evolve with that. And I love how with people that I have go with, and then after a while, they have doing some kind of pivoting or the their business is evolving. How some of the stories are still relevant, but the angle will be a bit different because there’s something else to highlight now. So Yeah. This idea of how when you practice, when you keep sharing your messaging and and especially your personal brand stories is like, okay.

Then I know how to articulate that in a way that really get my business to to thrive and will help me to to share with people what makes my my approach unique. Because, again, not just there are different people offering something similar. All the time, something someone else will have a different approach for you. It’s something important, and maybe they focus in something else. And then Shane, is helping the people to make the decision.

Okay. This is the right fit. This is what I am looking for. This is someone that we will connect, and we will work well together because you know how it is. So Yeah.

Yeah. No. I really I I like that. And I’m I’m wondering so how because I know how I sorta kinda incorporate, AI to, like, get get out of my head and, like, especially when I’m like, oh, I’ve I’ve talked about this too much. What are different ways that I can talk about it?

So how do you go through that process with your clients? Like, are you, like, AI first and then we draft, or you give AI do not use it? And, like, how do you work through that? Since I do the one on one intensive service, usually, what we do is, first, this exploring their journey, identifying these 10 meaningful moments, and how they are connected to the the these tanky factors. And then we have a session where they practice how to share the story, like, in a verbal way.

So they are telling that story. And depending on what is the main focus later, because for some of them, it’s creating maybe their LinkedIn post or for some of them, it’s more like going to podcast interviews. So depending what is their main focus, we will practice having that in mind Mhmm. And thinking about, okay, what different angles you can share. For example, the same story, you can start, like, in the middle of the action and Right.

Share it from there. Or you can start with the benefits and then from the benefits, go into the story as a bridge. So we practice the different ways. I like to to bring them ideas and examples of how they can share the same story in different ways. And we practice through that session in making them think about that in different, yeah, as I said, like, different angles, different way of sharing the same story as well because, you know, you have the same story, but depending on who you are telling that story Yes.

Is entirely different depending on which is the platform. Maybe you adjust certain things. So yeah. What about you? How is your process with the clients about around telling their stories and incorporating them in their content?

Yeah. I definitely think that it’s, you know, who you’re talking to dependent. Right? Because like you said, it could be the same story, but there’ll be different things that, are highlighted or important. Or the outcome, there’s a certain outcome you want.

So you might shift the story to really emphasize a portion to, like, hey. And this is what your next step is or, you know, blah blah blah blah. And so I think that for me, it’s definitely about looking at those two things first. And then from there, whether it’s AI, whether it’s talking, whether it’s writing it out, that’s where you know, whatever mode we use after that, that’s up in the air. But the two important things are who are we talking to or what is the outcome that we want, and then everything shifts from there.

Yeah. I love that approach. I for me, one of the things is, like, when I start working with someone before they start telling me about their journey, the first question will be who are their audience and what are they offering, what is the transformation, what is the the solution that they are providing. Because having that in mind before exploring the journey for me is super important because that will, tell what to focus on because otherwise and and what kind of stories can be more relevant for this specific group of people. So I totally agree on that aspect.

I feel that for that, the idea of strategic storytelling. It’s not just telling the story, having an interesting way of telling the story, and making entertaining or appealing or surprising, but also that strategy part, like, okay. What is the intention? What is the goal? Especially, I work with businesses, so this is a tool for their business.

So having that in mind is really important for me as well. Yeah. No. That totally makes sense. I think, and then I think that one of the things that I think sometimes I see people do on my end is they’ll default to AI or the default to what it says.

And I think that’s a misstep, especially when it comes to your personal story, your personal brand, because how you language something and the specific phrase or words that you use might be integral to the story. And so AI might say, well, this is what other people say. This is how other people do it. It’s like, no. No.

No. No. I wanna share how I said it and how I do it. And so I think it’s really important to always make sure that when you’re working with this tool that you treat it as a tool and not as something that knows better than you about you. Yeah.

100%. This is something that I have, even myself questioning how I use the tools on that is like, okay. I start the basic of the concept is from me, is from something that I have said, creative or something. And then from there, maybe I use the the tools to help me to make repurposing or or things like that. But the base of the concepts is something that I feel is equally important and came from you.

And then maybe you can have you can use as a tool as you said. It’s just one tool. Like, before we didn’t have Canva, and now we have the ten minutes from Canva. Exactly. Now you don’t need to learn Photoshop Photoshop.

You you can use that. It’s a tool Right. That can help you in certain ways. So how you use the tool, that’s the the important part in my in my opinion. How how you make sure that, yeah, you are not just blending yourself because you you are using AI as to create your content, and that sounds generic or is not having your personal touch on it.

Mhmm. Mhmm. Yeah. I and it’s it’s it’s always interesting because, when I on LinkedIn, one of the things that I see that I’ve always really curious about is LinkedIn has very interesting archetypes of stories. Right?

And one of the archetypes that people love to hate is the one where, I was walking and I tripped down the stairs, and let let me tell you the five things that taught me about business. Right? Like, I was brushing my teeth in the morning. Let me tell you the five things that taught me about business. And it’s it’s interesting because I think at one point, it was really great.

I think at one point, it was interesting, and I think that it just goes back to, your story is always gonna be your story, but how it can show up is different. How it can show up, it’s gonna change. And so you can always keep your story and then change how you share about it because it might not be you share it that way because people are tired of it. You might share it a different way, but still achieve the same results. Yeah.

And I feel I I really hear you with this idea of how it feels sometimes forced that they are trying to force these storytelling arcs. And it’s like, yeah. You can feel it, when you are reading something like that. How is this you have this story here, and then you are forcing this because that’s what you want to share even if you are not looking for the collection. I feel that when, that’s something key.

At least that’s the way I I see it is, like, when you see the natural connection between those Mhmm. It’s like you have this set of stories and then you use them as you need, but you you are confident about the connection. Yes. Exactly. You really feel like, yeah.

This is something that I share confidently because it’s not I am trying to force here. It’s like, I know that it is a a way to to share this that that can be helpful and can be again, is in my opinion, is trying to help the audience to understand what is your message, what is important for you, what is your approach. So this idea of it’s not that you are forcing them to sell to to buy from you. It’s for them to have the information about how you do things. And maybe you are the right person to help me.

I would love to work with you. But first, I will need to have this feeling of how it’s going to be working with you and how are you as a person as well. Yeah. Exactly. Yep.

I love it. Yeah. Yeah. So I I want to know, because, usually, I feel like sometimes when we we’d say content, we tend to think about social media. Yeah.

Yeah. And it can be other formats as well. So I would love to know I know that you have your agency. I would love to know if you are supporting people in different type of content, or it’s mostly about social media. What what is usually the case for you?

Definitely the strong suit of social media content. I work with others when people wanna expand into long form video, long form written, like, blog posts, newsletters, things like that. And I think that they all support each other. Right? It’s all one big ecosystem.

I love it when people are like, I have things I have a social, and I also have a newsletter. Right? Because at the end of the day, we don’t own social. We don’t own these platforms. These platforms could do whatever they want in the best interest of their business, which might not be the best interest of your business.

And so it’s really important to make sure that when you wanna talk to your people, that you have multiple ways to talk to them. Yeah. I I I like that a lot because it’s like how the different pieces of the ecosystem Mhmm. How they work together, and also because I love repurposing, of course. It’s like how when you create a piece of content in any form, how you can use that as the base for changing the format or creating something from there.

So I feel that’s really powerful as well. Especially, I work a lot with solopreneurs, small business owners. So limited limited capacity. So you need to be really intentional about how you use your resources and resources in the way of money, time, energy, not just, like, the economical stuff. So, yeah, I don’t know how is the what is the the usual case, that the people that you work with, could this the case for them?

No. I I have always been a proponent of reusing and repurposing content. One, because it’s effective, and, like you said, it saves time on your resources, but, also, everybody does it. Like, this is not like, be repurposing and reuse your content is not an indicator that you are a small business. It’s not an indicator that you don’t have the capacity.

It’s an indicator that you’re running a business because we all know there are commercials we see, like the Cadbury, Easter bunny commercial that happens every year or the commercial that happens from Hershey’s or Coca Cola during Christmas time. There are commercials that we see that they reuse every year that are ten, fifteen years old. The the M and M’s, those are those are old commercials. They haven’t produced new ones recently, and they still run them. And it’s so it’s just an indicator of what works in business, not a deficit that you have.

I really, appreciate that that dangle because, yeah, I I think you are totally right. It’s a it’s a way we are not content creators. We are business owners. So Right. Our business is not create content.

That’s one of the things that we need to do or we can do, but it’s not the main concept of our business in general. So so yeah. Yeah. So I I wonder if, you have, one specific example or idea on how one story, maybe from your side, maybe from a client that was you can you could really see the the impact for for when they shared those stories. I think I had, a client last year, where the story stories were already poignant.

They were, breast cancer stories. Right? So they were already going to tug on the heartstrings. But when you couple but when you couple, like, wanting them to tug on the heartstrings and also donate to the nonprofit, that’s where we really had to look at. Alright.

We can tell good stories and make people cry, make people share. That’s great. That’s wonderful. But how can we tell the story such that people donate or take action? And that’s, you know, where the rubber meets the road, so to speak.

And what that’s what businesses look for. You know, businesses, whether it’s clients, whether it’s people signing up to a newsletter, it’s like, how do my stories actually convert? And so when we looked at how do we share stories that actually convert, it’s stories of it’s stories of hope. It’s stories with a solution. It’s stories where people could see that there’s actually an end in mind or solution in mind that happy people would be like, okay.

Great. I see what the purpose is. I see what my money contributes to versus just open ended stories. And so I think that’s applicable to all businesses, nonprofit or for profit, where people need to see the solution. They need to see at the end of the road.

Okay. So this is how it’s gonna impact me. I see what this is doing, because great stories are great stories, but great stories are reserved for are great stories without a purpose or reserved for content creators because that’s that we show up for great stories, and we give our great stories. And if you’re a business owner, you want a great story that converts. And so you’ve gotta look at it slightly differently, and it’s like, okay.

What’s gonna have people take action? It’s that solution that they can see that will happen to be like, okay. I can see that you are going to make a difference. I see the great story, but I see how that story aligns with me and how it’ll impact me and what I’m concerned with. Absolutely.

This idea of how one story can make can help them to take action and how using storytelling as a way to convert in the sense of Mhmm. Letting people to do an action that, what is the goal of, of this piece of content. Right? It can be Right. Mine.

It can be donate as to the sample that you’re saying. It can be something else that you want them to do. What is the next step that you want them to do? Because maybe it’s your social media and you want to move them to your personal environment and go to your website or download something. So it it doesn’t need to be only buying something.

It’s like, what is the next step that you want them to do? Yes. Yes. And and, also, this is just another thing that I think sometimes we forget because I forget. Stories don’t have to be long.

You can have a story in three sentences. They don’t have to be paragraphs and paragraphs to, like, get the idea across. You could have wonderful and interesting stories in three sentences. Yes. And something that I really like is when you use and this, I feel, is connected to the idea of the inside jokes.

When you you create these loops, you open or you mention just one story that there you are not going into depth. But in another piece of content, in another moment, you are sharing that story. So for people that are new to your work, they have, like, this little, clue there for later in another moment to keep learning about you. But for people that know you, this is a reminder of that story that you have tell them in another way. So, again, this idea of, like, it’s not that your story need to be linear.

It’s not that your story need to be long. And, also, related to privacy, you don’t need to go into private details. You can go No. Superficial level. You can go into depth.

So, again, that’s something that I always like to to highlight how you are the one in control, and deciding what you share and what not, and what level of detail do you want to bring, and how you do it. So use that control in the sense of being intentional and use it in a way that that is going to be, like, more impactful for you, for your business, and for your audience. Yeah. Yep. Yep.

Yep. Yep. Exactly that. Yeah. Yeah.

I I am curious about because one of the things that I going I work with clients is how sometimes they have moments in their journey that are really something that, to me, is, like, really powerful to share Right. That they have might overlooked. And I have an aesthetic example from a client of mine. She’s a copywriter for fashion brands. Mhmm.

And we were working together on her story, her personal brand story. At some point, I asked her, what was your relationship with, fashion as a kid? And I was thinking maybe she was going to tell me about making little dresses for her dolls or something like that, but she really surprised me. And she mentioned, yeah. I remember being under the swing table of my mom because she’s a tailor.

My grandpa was a tailor. So she grew up in a family of tailor. Like, how that was connected of sharing of sharing that because that was so natural for her. Mhmm. And also because she was looking for stories related to writing because she was a copywriter.

So Right. Her focus was on that. And to me, that moment made me chill because it was like, wow. If she has overlooked this, so Bizal’s story Yeah. Also is like how other people might be overlooking these amazing stories that make you impactful because you are sharing your values.

I highlight that, but also memorable because, yeah, there is not a lot of people that will have that that same situation. Right? So Yeah. How has been your experience? Do you remember someone, like, again, overlooking something that was like, wow?

Oh, gosh. I just had one, and it slipped my mind. Of course, it did. So what I will say, though, is that I think that is, like, what if people don’t have the pleasure of working with you, one of the things that they can do is look at their analytics. So your analytics on social will tell you because we if you’re writing content consistently, there will be times where you’ll put something out there.

You’ll be like, I don’t care about this. And then it’ll do really well. And you’re like, why did it do really well? This is confusing. I wasn’t even talking about my business.

And so that is the the yellow flag or the green flag to explore further, to figure out, was it the story? Was it how you told it? What part of it resonated with people? And that’s another way that you can discover those, not big stories, not the grandiose stories, but those ones that are really rich and really impactful that you glance over because you lived through it, and you’re like, that’s nothing. Nobody cares about that.

Yeah. Yeah. I love that that, idea of going and checking what’s what has been, like, more reactive from people and getting that information as well. I I really, like that. And then something else is how, for example, you are sharing the same, like, different pieces of your own story and things like that.

And then Mhmm. Seeing how even when you share the same story, sometimes you are sharing in a way Yeah. And the people are reacting more that when you are sharing in a way. So you’re getting information from there. And this can be in the content, in social media, for example, but also if you are just sharing with someone, if you are having a sales call and how there you see the reaction, you see how they they work to learn more and how that happen to also, something else, I don’t know if, if that has been your experience, how sharing your story can be a way also to create a a space where your client or your potential client feels safe to share with you their stories.

Yeah. I think yeah. Because I think especially if you’re doing something like copywriting or you’re working in a service capacity with a business owner that it’s really important they tap into who they are, it is important that they’re comfortable with you. It is important they open up and share because if she didn’t feel comfortable with you, she might have been like, oh, I’m not gonna share with you about my parents and what I did as a kid. That’s weird.

I’ll just share what I did after college, or I’ll just share what I did. And so, yeah, I think it is really important because it it gives people the opportunity to be like, oh, this is this is just a cool person I’m getting to work with. Okay. Great. And then they’ll share and they’ll open up, and then you don’t the serendipity of it all will magically come together.

This is something that I have thought a lot about because I feel so lucky just to be, like, listening to people’s stories. So as a kid, I loved stories. I have it I I remember when, they opened the first public library, and I was like, oh, I am going to get all these books to read and that, and I was one of the first people going to taking the library card. So I’ve been, like, loving stories all the time. So now I’ve been super lucky because I just hear listening to people’s stories, to people’s journeys, and helping them to see what can be something interesting to share and how can be related to what they say, what they sell, what they offer.

So I don’t take it for granted what you just said of how they are so generous sharing with me their journeys. Because there are certain things that they are not going to share publicly, but they assure me to go through the process and to really understand what has been their journey. Because there are maybe one big pivotal moment, they are not this sounds in private. They got they don’t they are not going to share publicly. But with the work that you we do is something that makes sense for us to to Mhmm.

Talk about. So I I always feel like really, like, grateful for this generosity of someone is opening their stories to me, their generosity. And that’s why I also value and appreciate this idea of feeling safe because as you said, if you are not feeling safe, you are not going to share in that way. And Right. I know that with you, for example, since it’s some more, like, not intensive way, but you are working with them in, like, more long for long term, I feel, I guess, like, it’s going to to progress that relationship Yeah.

How the stories are shared and all that. Right? Mhmm. Yeah. Because it’s one of those things.

Like you said earlier, where things grow and change. Right? And how it is in the beginning, because who you are when you have to do a thing for yourself, whether it’s social media, whether it’s copywriting, whether it’s bookkeeping, when you have to do it yourself, you do it a certain way when it’s not your lane. You’ll do it a certain way. But when you get to hand it off to somebody and then they get to do it and they love to do it, how you are about that thing in your business changes because you’re freed up now.

And so instead of being like, I don’t wanna look at my books. I don’t wanna post anything. Now you’re like, oh, let me go look at these analytics. Oh, let me go see how things are because you don’t have to do it. So even in that, you change and your relationship to it changes, and then it opens up possibilities.

Because now you’re like, oh, well, now that I don’t dread looking at my p and l statement every day or every month, let me look at, let me look at it and figure out what I’m gonna do for my q two, revenue plan. Let me figure that out because now you have the brain capacity to do it, and then it grows from there. And so when you don’t have to do something that’s not your lane, you get to expand into other areas of your business and really deep dive. And I think that one, that’s always cool. But, also, for better or for worse, we I know, at least, I’ll just say me.

I get excited when I get to work with people who are passionate about their thing because they’re passionate about their thing. Like, I don’t I don’t hate numbers, but I don’t I don’t wake up thinking about my bookkeeping. I’m not like, hey. You know what sounds like a fun Friday night activity? Not my bookkeeping.

Right? But I have a bookkeeper who, like, so excited, so excited about it. I’m like, oh, maybe this could be exciting. I’m like, no. It’s not exciting, but I’m glad you’re doing it.

And so I think that’s another thing. It’s just we like to work or I like to work with people to love the thing that they do. Because I’m like, oh, that’s really cool that you love it. I I don’t, but that’s really cool that you like it, and it brings something, to the space. Yeah.

Yeah. I love that, what you said, because it’s like, yeah. We are so like, each person has different interests, and some person will love numbers, and some other will be, oh, I don’t know which how to do some picture together and make sense of that visually, and others are, like, more into the concept. So this, like, the beauty, like, finding someone that is going to compliment your skills and is going to help you in that way. So they are taking out of something that you don’t want to do or you are not good at or you prefer not to do.

And then it’s happy getting someone that is really you can feel it like, yeah. They are really passionate about this. You can. You can feel it so yeah. Yes.

Yeah. So so nice. Okay. So before we wrap up, I don’t know if there is something that we haven’t mentioned, but you feel like it’s something that a message that you want to convey to the people listening. I think really just to encapsulate the whole conversation, I think what’s important is that when you tell your story that you really tell your story, and you really, really stay true to what it is and don’t, don’t let, those people beg.

Don’t let they, whoever they is, don’t let they or Chat2BT say, here’s a better way to do it. If it’s your story, it’s your story, and there’s something about how you share and how you talk about it. That’s the richness in it. That’s the storytelling in it. And it can refine it and everything, but I really think that this year, what’s gonna be really important and and and various heads of platforms of social media have said it is that originality, authenticity, and that can only come from you.

Yeah. That’s brilliant. So thank you for sharing that. And, yeah, it’s like you don’t need to pretend to be someone else. No.

You don’t need to force yourself into something and sharing something that you don’t feel comfortable with. Exactly. But you need to share who you are, and you need to convey who you are as a way for people to understand that, yeah, this is someone that I want to work with. So Yeah. Yeah.

That. Okay. So I always like to ask, the people that came to these, live, chats, for a way to summarize the connect the intersection between personal brand story and in this case, impactful content. What will be, like, one or from one to three words to summarize that for you? I can do a sentence.

Your personal brand story is the foundation of impactful content. Nice. Nice. For me, I will highlight how using your personal brand story for creating impactful content can be a way to make yourself memorable and to move people to act to take action. Again, I also went more than two words, but, we we can break the rules because we did it.

But, yeah, I feel that the idea of how when you share your story is going to be a way for the people to really know more about you, to really remember you in a different way, and then can be that motivation, that little push to take action to the next step. So I feel that that’s really powerful. So thank you so much. This has been so fun. I think we can have more more time, and we will go different reactions.

But for now, I I think we will keep it here. How people that they want to learn more about the work that you do and how you can help back, where they can find you? Yeah. As always on LinkedIn, Tamay Shannon. I I’m the only one.

So and then, on Instagram, Instagram, if you are an Instagrammer, it’s @w2smarketing

 Amazing. I’m sure I am making sure that the links are there in the show notes in the description so that it’s easy for them to go reach out. Also, if, the people listening, they have any comments or any thought after listening to this conversation, please go to the comments and, mention us. So we love to keep the conversation going.

Yes. Yes. Yes. Yes. Absolutely.

Yeah. So thank you so much. Until next time. Okay. Sounds good.