About me

One of my first memories is from when I learned to read. I remember the feeling of happiness for being able to decode all kinds of posters and signals. Since then my love of reading and my desire to learn has not decreased.

At University, I learned about the communication processes, the foundations of marketing and the principles of persuasive messages.
I’m still amazed at how techniques applied to direct marketing in the 1960s are applicable to email marketing campaigns today. We don’t need to invent the wheel!

On my first contact with the Internet, I was fascinated by the possibilities it offered. I knew that I wanted to be involved in the new forms of communication that were going to be created. My future was there!
That’s where my interest in online marketing was born.

One of my greatest professional successes has been to help rescuing a training company and achieve its digital transformation. When I started working there, they barely sold a few classroom courses. After implementing my proposal and transforming one of their programs into an online course, in a few months it became the company’s flagship product and their benefits multiplied.

Moved by my interest in getting in touch with different disciplines and helping online course creators from different cultures and different countries, I started my virtual assistant business. Even if I ended up working from 9 to 9 instead of 9 to 5, it was worth it! I gained a lot of experience and learned invaluable lessons.

Being a strong advocate (aka freak) of online courses, not only I help create/sell them but I’m also a regular consumer. Unlike traditional schools and books that may become obsolete, digital courses are the optimal way I’ve found to stay up to date with the latest trends, learn the strategies of the best experts… Always eager to continue learning!

One of the greatest milestones of my life (personal and professional) has been to become a strategic consultant for online courses. It means having joined two of my goals: working from anywhere in the world while helping online course creators to a deeper level by creating unique specific strategies for their projects.

As I realized how much I enjoyed designing and optimizing strategies to help online course creators promote their offerings, I continued learning about digital marketing. That’s when I discovered Personal Brand Strategy, which really resonated with me. I loved how it focuses on internal differentiation and helps humanize messaging. Since many of my clients were the faces of their businesses, this approach allowed me to refine the way I served them.

Through my work with clients, I saw the powerful impact of Personal Brand Story. However, I wanted to support those who felt they didn’t have an epic story to share. So, instead of focusing on one big story, I decided to break it down into smaller parts. This led to the creation of the 10 Story Connectors framework.

I wanted to inspire others to share their stories and run their businesses on their own terms. So, as a podcast enthusiast, I launched Who Cares About My Story? – conversations about how sharing your personal brand story can impact your business.