Want to communicate your new offerings
without leaving your audience confused?
Are you shifting your digital business and don’t know how to effectively communicate the changes?
As a course creator, coach, or service provider, you’re already known for your expertise. But now your business is evolving, you want to explore new topics and offer new programs. However, you’re concerned about impacting your hard-earned community.
Feeling a bit stuck? It’s time to address this. Clarify your message, plan how to talk about your offerings, and ensure your followers don’t feel confused or left behind.
You don’t have to go through this alone. I can guide you in connecting your personal brand story with your new specialization so your potential clients understand your journey and see you as a trusted authority who can truly help them. Let’s talk?
Does this sound like you?
- Feeling like your brand message isn’t clear anymore?
- Not sure what to call yourself?
- Concerned about your repositioning?
- Worry about how to announce your new offerings without confusing your audience?
Trust me! You are not alone in feeling that way.
Let me tell you a story...
One of my clients received a DM, read it, got annoyed and dropped the phone.
It was another message from a follower asking her when she would open her agenda. They wanted to hire her as their Instagram coach.
At that moment, something clicked and she asked herself why that message was bothering her so much.
How would her community know that she was no longer offering Instagram coaching if she hadn’t told them she had stopped?
She was not interested anymore in Instagram tricks and tactics.
She wanted to talk about creativity blocks and how she faces them. And helps others to overcome them.
But her community would not accept it if she stopped speaking about Instagram – she told herself.
They wouldn’t understand why she was now “suddenly” talking about creativity blocks and offering services to address them.
They’d be confused.
She didn’t want them to feel like she didn’t care about them anymore.
She didn’t want them to feel like she was selfish because she didn’t want to help them with their growth on Instagram anymore.
They’d leave her if she started talking about her new topic.
They wouldn’t buy her new services.
She felt stuck. She hadn’t created content on her new (or old) topic for too long.
She couldn’t hide anymore.
But first, she needed to clarify and decide what her new message was going to be and how she was going to communicate her new offerings.
Would people understand this change in her expertise?
She was now positioned in her old specialization, would she get positioned in her new one?
She had all these questions. And she thought she had to clear them up on her own.
And then, one day she stumbled upon a post where I was looking for beta testers for my new intensive service. She never would have thought that a personal brand strategist could help her with this, but my post resonated with her struggle, so she contacted me.
Fast forward ten days later, after going through the process together, she gained clarity on how to communicate her journey so that new and old audiences have the context to understand why she changed her career path, establishing trust.
Although she initially thought she had to figure it all out on her own, she realized the value of getting an outside perspective and guidance from someone else in choosing which key elements of her story she could highlight to make it more relatable.
On top of that, she now feels not rejection for her previous topic, but gratitude. It is part of what has brought her to this point.
She knows that she’s in the right way to reposition herself.
She has the clarity, the will, and a plan.
Now it’s your turn. Are you ready?
Can an external perspective make a difference?
You already know you don’t want to keep talking only about your old topic.
You already know that you want to offer new programs and services around the new topic.
Now, the challenge is to find the best way to talk about this to your community so they understand what is happening.
So, what is the solution I propose to you?
Sharing your personal brand story will help your community understand your journey and the reasons behind your evolution. It provides them with the necessary context to understand what brings you to this point and why you are shifting your business focus.
Some of them will leave because they were only interested in the old topic.
Some will stay because they are also interested in the new topic.
Most will be happy about your growth and understand why you are choosing this new path.
Ok! So it’s time to revisit your personal brand story and define your new personal brand message.
Naturally, you believe that you should handle this on your own. After all, who knows your business, community, and yourself better than you?
But, what if I told you that having an outside perspective can bring you clarity on how to convey your message?
Clients who have worked with me often highlight the value of getting an external point of view from someone by their side, guiding them through the process.
They particularly appreciate how I unveil connections that were previously overlooked, too “obvious” for them to notice, but that can provide a lot of context for their audience. This fresh angle allows them to see their own business in a whole new light.
So, if you’d like to have an external perspective, let’s talk.
How can I help you?
I know this lack of clarity in your message can be hurting you (and your business cash flow).
I understand that the idea of starting a months-long process to work on your personal brand strategy is not appealing. That’s why I thought of the best way to help you hone the basics of your strategy in a short amount of time so you can start implementing it (and seeing results) as soon as possible.
That’s where this intensive service came from.
Through the PERSONAL BRAND STRATEGY 1:1 INTENSIVE, you’re going to get clarity on the foundations of your personal brand strategy and gain a deeper understanding of how to apply them to promote your courses, services and programs.
We’ll work together to strategically identify what to emphasize, what to share to provide context for your expertise, and what to communicate to strengthen your positioning.
Rest assured, I’ll be with you every step of the way to guide you through the process!
What are the essential elements of your PERSONAL BRAND STRATEGY foundations?
How did you become you?
What do you offer?
Why did you start?
What is important to you?
What do you want to be known for?
A genuine personal brand without pretending or oversharing?
Having a personal brand that feels natural to you and attracts students and clients who share your values is totally achievable.
And here’s the best part:
- You don’t need to pretend to be someone else
- You don’t need to share your private life
- You don’t need to be 24/7 on social media
If you’re a busy solopreneur with limited time but are willing to invest in getting clarity on the message that will truly resonate with your dream audience, then this intensive service is for you.
With this service, you can leverage the power of your personal brand differentiation to project authority, generate trust, and forge genuine connections.
In just one week, I’ll work with you to define a solid foundation for your personal brand strategy that you can apply to any other strategy you pursue. Let’s get started now!
What does the intensive service include?
This intensive service is designed to get the most out of our work together.
Over a week, we’ll have three 90-minute sessions to define the foundations of your personal brand strategy and create a message that truly resonates with your dream audience.
- Session 1: Your Personal Brand Story + Your Message
- Session 2: Your Personal Brand Why + Your Values + Your Message
- Session 3: Your Personal Brand Content Topics + Your Message
I’ll be with you every step of the way, providing personalized support via email or a voice messaging app like Voxer not only during the week we’ll be working together but also for 14 more days. Most importantly, I’ll always respect your unique needs and circumstances, so you can feel comfortable and confident throughout the process.
To maximize our time together, I’ll ask you to complete some assignments before our first session. These tasks are designed to assist you in initiating the exploration work, enabling us to make faster and deeper progress during our calls
Following each session, you’ll receive the recording and summary to help you stay focused and aware of our key findings. Additionally, you’ll have homework between sessions to begin integrating your new message and make tangible progress toward your personal brand goals.
Above all, I want you to be open to embracing your uniqueness, so you can amplify your impact and truly showcase what makes you stand out.
At the end of this intensive service, you’ll have a crystal-clear understanding of what to say and why when it comes to your personal brand message. Plus, you’ll walk away with two reference sources that will guide you through the implementation process:
To conclude the service, we will have a recap call in which we will review the resources and our work together during the intensive.
So, are you excited to unlock your personal brand’s full potential? Let’s get started today!
Who is the Facilitator?
That’s me! I’m Reme, a Personal Brand Strategist who guides course creators, coaches and service providers, especially those making a shift in their digital business.
I guide you to strategically connect your personal brand story to what you offer so that your potential clients understand your journey and see you as a trusted authority who can help them.
I’ve been working with online course creators since 2010 and have helped dozens of solopreneurs simplify the way they promote their courses and programs, sharpen their personal brand strategies and design their action plans to accomplish their goals.
Now it’s your turn. Are you up for it?
But who is Reme, really?
I felt stuck in a windowless office without the option to work remotely. Then I found a quote that inspired me: “If not now, when? If not now, maybe never.” It prompted me to quit my job and become a VA for online course creators.
A few months later, I felt a surge of energy after a great meeting with a client where we planned her next course launch and content strategy. It became clear that I loved coming up with strategies and simplifying processes.
It was time for a shift in my business!
Selling strategy consulting services brought me new challenges. I had to deal with feeling like an impostor. With my old label of VA it was easier —undercharging and overdelivering—.
But the change was worth it. I really enjoyed helping clients simplify how they promote their courses and plan digital strategies for their organic launches.
Most of my clients were personal brands, so I took a course on personal brand strategy. It turned out to be a good decision because I was able to help them attract students aligned with their values and provide meaningful context about their journeys.
I remember a session where I was working on a client’s personal brand story. She taught copywriting for the fashion industry.
After talking for about 40 minutes about her education and work experience, I asked her about her childhood and any memories related to fashion.
She casually mentioned spending hours under her mother’s sewing table, surrounded by talented tailors in her family. It gave me goosebumps! This revelation added depth and authenticity to her specialization. I was excited because I knew sharing this little story would resonate with her audience and make her memorable.
Time and time again, I’ve witnessed the impact of personal brand storytelling in forging connections with audiences. And the best part? I love listening to people’s stories and connecting them with their new offerings. It reminds me of when I was a child, opening with curiosity a new book and starting to unravel the lives and tales of its characters.
If you’re looking to reshape your message because your business has evolved, I’d love to help you. I’ll guide you to choose strategically what moments to highlight, considering your new offering, expertise, and audience.
Let’s connect your personal brand story with what you want to sell.
I can’t wait to listen to your story and dive into it to understand your journey!
Collabs and beyond
Professional jury of the Brandea Awards
Online workshop for DNG Lab about Personal Brand Strategy
NATURE Framework in-person workshop for Costa Women
Strategy & Tea LIVE Interviews
Being a guest in other people's podcasts and communities
What do others say about working with me?
A metaphoric exhale for me and my business
Reme excels at all of these things. With her extensive background in online marketing, personal branding, and business strategy, she has been a huge driver in the success and strategic direction of my business. Reme has been a metaphoric exhale for me and my business.
Kate Fuss
thehealthyhabiteer.com
I achieved my dream of living as a digital nomad thanks to her strategies
Now I live as a digital nomad travelling with my family around the world, thanks to all her strategies and global vision of my business and life.
Diana Árbol
dianaarbol.com
What is the investment for this service?
- 1 week intensive
- 3 video sessions (90min each)
- Personal Brand core elements guidelines
- Customized strategy roadmap
- Feedback and accountability
- 21d personalized support (email or voxer)
- Recap call (45min)
- BONUS: Digital Presence Audit
- 1 week intensive
- 3 video sessions (90min each)
- Personal Brand core elements guidelines
- Customized strategy roadmap
- Feedback and accountability
- 21d personalized support (email or voxer)
- Recap call (45min)
- Start of intensive period: 3rd payment
Is this for you?
You might be wondering, “But who cares about my story?”
Well, it matters to your audience!
You don’t need a hero narrative like in Hollywood. Your potential clients want to understand your journey, the pivotal moments that brought you here, and the motivations behind business decisions.
Rest assured, sharing your personal brand story will provide exactly that!
The intensive service is for you:
- If you need to get clarity on your new messaging
- If you no longer feel confident when answering what you do in a simple way
- If you are unsure of what to write in the bio of your social networks
- If you need to refresh your about me page
- If you would like your audience to understand why your business has evolved
- If you want your potential clients to position you as an authority they trust
I can’t wait to help you connect your personal brand story with what you sell!
Want more details?
Want more details?
Want to increase your visibility and impact
while being true to yourself?
Having a personal brand that feels natural to you and attracts students and clients who share your values is totally achievable.
And here’s the best part:
- You don’t need to pretend to be someone else
- You don’t need to share your private life
- You don’t need to be 24/7 on social media
If you’re a busy solopreneur with limited time but are willing to invest in getting clarity on the message that will truly resonate with your dream audience, then this intensive service is for you.
With this service, you can leverage the power of your personal brand differentiation to project authority, generate trust, and forge genuine connections.
In just one week, I’ll work with you to define a solid foundation for your personal brand strategy that you can apply to any other strategy you pursue. Let’s get started now!
