Owning your weird to share your story on video confidently, with Andrea Stenberg

Reme: Hello. Welcome to Who Cares About My Story?, Andrea. Thank you for accepting this invitation. So happy to have you here.

Andrea:
Oh, thank you for inviting me, Reme. I love to have an opportunity to talk about marketing and story.

Reme:
Nice. So let’s start. Please tell us who you are and what you do.

Andrea:
Well, I’m Andrea Stenberg. I’m a Canadian, and I’m a video marketing coach and strategist. So I work with online entrepreneurs, experts, coaches, consultants, and help them connect with their ideal audience using video, which I get is scary for a lot of people.

Reme:
Yeah. It is. And can you please tell us a bit about your story? How did you get involved into video marketing?

Andrea:
Well, I mean, I started my business in 2005, and I was not, I mean, my business was, primarily I was doing traditional offline marketing because there wasn’t really the same kind of stuff there is now. And then I gradually moved into helping my clients with digital marketing and primarily social media. But around 2018, as a marketer, I was seeing, okay, video is becoming so important. And I could see that it was gonna become one of the primary marketing tools coming up, and I thought, okay. I have to figure it out for me so that I can talk to my clients about it. So 2018, my number one business goal was to make more videos for my business, to promote my business. And do you know how many videos I made that year? I think I made three. And it was for the exactly same reason that nobody else makes video, is I was intimidated by the technology.

Andrea:
I didn’t like how I look on camera, and I didn’t know what to say. And really kind of underlying all of that was probably the real reason was I was just I was afraid. I was afraid to make a mistake. I was afraid of looking foolish, and I was afraid of being judged. And, you know, that’s kind of what everybody feels like. So fast forward 2019. It’s, like, January, and I’m like, Andrea, what are you doing? You didn’t do videos. And I was like, okay, 2019, this is the year I’m gonna do video. And right around just, like, the thought bubble still above my head, gonna do more video. And I saw an ad on Instagram for an influencer who had a course on how to do video, and it was gonna be go live every day for thirty days so you can get comfortable and get over your fear. I’m like, oh, that’s what I need. I need some coaching and support and encouragement and training, and I’ll learn how to do all this stuff. So I’ve never whipped my credit card out of my pocket so fast as I did for this course, and I signed up. And I was kind of crushed because the course was a PDF with 30 topics and a hashtag to use and then go and go live.

Andrea:
And I was like, what? But I’m a little bit stubborn, so I actually went live 28 out of 30 days. And one of the days that I didn’t go live, I literally was just hitting the button, and that was the day that Instagram crashed. So that wasn’t my fault. So I really only missed one day. One of the days, I actually I was visiting my sister, and I went live in the bathroom in her house because it was the only room in the house that was quiet enough, but it kinda sounded like I was broadcasting from the bottom of a toilet. Like, it was really echoey and terrible. So at the end of 30 days, I kinda got over my fear because if you can go live in a bathroom, like, you can kind of go live everywhere. But I still didn’t have any strategy.

Andrea:
I didn’t know what to say other than those 30 topics. So I kind of fumbled around for another about year and a half trying things, experimenting, and, you know, trying to figure out what’s the marketing strategy because it’s not just, you know, making videos for the sake of making videos. You wanna make it work as part of your marketing strategy. So once I kinda started figuring it out for myself, all of a sudden, it made me realize, okay. I should create the course that I was looking for back in, you know, 2019. Like, what were the things that I needed to learn that I have since figured out on my own so that I can save people the pain and suffering that I went through? And so that’s really how I got into video marketing was because I was tired I was really irritated that I had to make it up myself, and then I wanted to I wanted to help people figure it out. And, you know, one of the things that I think makes me different from a lot of other people who teach video marketing is a lot of the people who teach it either come from broadcast journalism where they went to school and learned how to be presenters on camera, or they’re professional videographers, and they learned all the tech and the gear. And I don’t have any of that.

Andrea:
I’m a business owner and a marketer first, and the video is just something I had to learn. And I’ve made every mistake there could possibly be to make. So I know where people are gonna, mess up because I did. So I can help people get through that, and that’s what I hope is the thing that makes me different from other people.

Reme:
Yeah. How important it is to walk the walk. Right? So how do you think telling your story has impacted your business?

Andrea:
Well, you know, when I first was struggling to do video, I kept trying to be, like, what it, it’s something I think a lot of people do, trying to be very professional and very polished, and everything had to be perfect. And when I started telling people about the story about how bad some of my first videos were and, you know, like, I lay claim to the worst video on the Internet because the first video I did was so bad. And I’ve actually had people come to me later and say, you know what, Andrea? You really made it feel like I could do it too. And that, that made me so happy because that’s really what I want is I don’t want this to be some kind of mysterious thing that only the experts can do. I want everybody to be able to do it because I’ve met so many amazing entrepreneurs who are the best kept secret, and I want them to thrive because they have such an impact to make on the world. And if they feel like they can do this, then they can make the impact they’re supposed to have. So that’s really, you know, sharing my troubles and tribulations and mistakes. If I can make people feel like they can do it too, that makes me so happy.

Reme:
Mhmm. Yeah. And I think a lot of us can relate to this idea of, at the beginning, look professional and how that is supposed to be and how we should hide all the failures and just look like we have everything figured out. Right?

Andrea:
I know. And, I mean, I get that. That’s you know, like, you wanna you wanna look like you’re a success and that you’re an expert. But if everybody pretends that there’s never any problems, then and the thing is every entrepreneur has struggles somewhere along the way. But if you if everybody looks like everything’s perfect, you kinda feel like, am I the only one? And it’s like, no. Everybody has struggles, and, you know, we need to be willing to embrace that and own that. And to me, the biggest success isn’t somebody who never had a problem. It’s somebody who overcame some problems and is still a success.

Andrea:
And that’s and that’s kind of also the exciting part of being in business is overcoming those difficulties. And I hope that I’m helping people overcome those difficulties of getting visible and using video.

Reme:
Yeah. And back to the idea of how, sharing your story can have an impact in your business, can you think of a specific moment when that was, like, clear to you, how such an impact can have your, telling your story?

Andrea:
Well, you know, I’ve dealt with entrepreneurs who, I know a few entrepreneurs who were really resistant to doing video. You know, like, there there’s the one woman I know who, she’s a coach, and she is an excellent speaker. And when she speaks in person, she owns the room. And she was so resistant to doing video. And, you know, she just was intimidated by it, and she felt like she had to be perfect. And when she finally kinda got over herself and started doing video, like, her story is kinda mind blowing because she did her first video on LinkedIn. And she was doing it just to practice because she wanted to figure out, like, can I actually do a video on LinkedIn? And then she was gonna delete it as soon as she was done. And she got, the phone rang or something, and she didn’t delete it right away.

Andrea:
And then when she came back, there was a bunch of comments, and she was like, people saw my video. But I didn’t do my makeup, and my hair wasn’t done. And I made some mistakes. Like and she and she told me actually later that she was really mad at me because people had seen this less than perfect video. But she decided to keep it up. And then the very next day, she got a DM on LinkedIn from the executive director of a big association that was filled all with her ideal clients. And they said, we were doing a training. Like, we’re in the process of developing a training for our members on the topic of your video, and we’ve decided we don’t wanna make the training anymore.

Andrea:
We wanna hire you to do the training because we liked your video so much. And, you know, if she hadn’t, you know, seen the fact that my, you know, that me, my story about that it doesn’t have to be perfect and she hadn’t been willing to at least give it a try, this opportunity would never have come to her. And it’s like, that is so exciting to me that that just her less than perfect video got her this wonderful opportunity.

Reme:
Yeah. So important to allow ourselves to be not perfect and just doing and trying. Yeah. So I want to know your experience when sharing your stories, deciding what to share. Have you faced any challenges that you didn’t expect it?

Andrea:
Yeah. So and it was actually really challenging for me to deal with this. So one of the things when I talk about getting on camera and sharing your own your own story is I talk about that you should own your weird. And by that, I mean, you know, like, let people see your quirks. Let people see the things that are kind of, you know, a little wacky or different about you because that’s the thing that people connect with. And I was I was doing, a presentation, and I said I said that phrase, like, own your weird. Put your weird out there. And there was one woman who got really like, it was like I was calling her weird personally, and she got really offended and really angry that I used the word weird.

Andrea:
And, you know, I’m Canadian. I don’t wanna offend anybody. So I spent several months kind of stepping back from that idea of owning your weird and be presenting yourself because I didn’t wanna hurt, like, she felt like I was attacking her personally. And then it, you know, it took me a while to realize, okay. I’m not for everybody. Just like any coach, any consultant, any instructor is not for anybody. And I wasn’t in like, I wasn’t picking her out. I didn’t know her before she came to this workshop.

Andrea:
I wasn’t saying you’re weird, and it was it wasn’t judgment. It was just me saying, like, everybody has something about them that either they feel is weird or other people who aren’t their ideal clients think is weird, but you just own it. And so it took me it took me a while to really, you know, kind of come to terms with that that not everybody is going to like me, and that is okay. And that’s actually part of marketing is the people who are not your ideal clients, you wanna push them away. But the people who like your weird, who like your quirkiness, who like your insanity or whatever it is that you have that’s different. You wanna bring them in. And, you know, like, I’m I wasn’t trying to be mean. I’m not trying to insult somebody, and it’s not really my responsibility to make sure everybody likes every single word that I use.

Andrea:
Like, I don’t you know, I try not to be rude. I don’t swear a lot in my marketing. I don’t use racial slurs. And I’m sorry that that woman found the word weird offensive, but I’m not for everybody. So I, but it took me a while to accept that fact that not everybody is going to like everything I have to say.

Reme:
Yeah. That’s so true because it’s like the purpose of the marketing one of the purpose of the marketing is, like, the people know you so they can decide if you are for them or not. So showing ourselves and showing our authenticity with the weirdness, with everything is, like, helping us to move forward in that direction. But it’s kind of tricky to get used to that idea. I

Andrea:
It was it was like I had another I had a client of mine who she was a business consultant, but she was also a psychic. And she used her psychic abilities as working with clients, but she never told anybody she was a psychic. And when she came to me, she marketing was really hard for her because she was keeping this big part of her personality and her business functions secret. And if you keep something as secret in your marketing, people sense like, even though they don’t maybe not consciously be aware that you’re keeping something back, they sense that there’s something not right. And so the level of trust goes down, not up, which is what you’re trying to do with the marketing is build trust. So I said to her, you know, why don’t you talk about that? And she said, but there are people who are gonna look at me like I’m a crazy lady and run away. And I said, yes. There are gonna be.

Andrea:
I said, but there are gonna be people who believe in psychics and want to work with one. And if you talk about it, they’re going to be interested and excited. And so she, you know, she kinda looked at me a little sideways, but she went away and she gave it a try. And she came back a couple months later, and she says, I’m fully booked for the first time ever. Because she said, yes. There were people who, when she said she was a psychic business consultant, kinda went and but there were other people when she said that. She said their eyes would light up, and they would lean in and say, tell me more. And that’s the gold in marketing.

Andrea:
If somebody says, tell me more. I want to know more about what you do. That’s the most important part. So it’s like, you know, share that bit because, yes, there are people who are not going to like it and are going to run away, but the people who are meant to work with you are going to lean in. And that’s that and, yeah, it is hard to get used to that idea that, yes, there are gonna be people who are run away, but there’ll be equal number of people that are gonna come to you. And for those of us who are solopreneurs, micropreneurs, don’t have a giant team, I can’t work with everybody on the planet even if I wanted to. So let’s just get the people that are the gonna have the most fun and the most benefit and be the happiest to work with us.

Reme:
Mhmm. Absolutely. And I listened to a podcast, and they said something that, I, piqued my attention. They said how as a business owner, you need to be okay with being misunderstood. How you will not need to explain yourself to people that they are not, your audience, that they won’t get it, but it’s okay. You focus on the people that you want to reach out and the people that you are trying to help. So, yeah, absolutely align with this idea of you will attract people by showing yourself. Right?

Andrea:
Yeah.

Reme:
So you know that the podcast name is, Who Cares About My Story. What would you say to someone that is wondering that?

Andrea:
About who cares about your story? Well, I mean, a lot of us who are coaches and consultants, course creators, or whatever, we’re, we started doing what we’re doing, you know, like me. I was trying to figure out how to do video, and so I was kind of my first client. And I think a lot of people do that. And, you know, your story lets somebody who’s not as far along as you kinda see themselves in what you do and see the possibility of what’s possible for them. Because when you’re an entrepreneur, it could be lonely sometimes when you feel like you’re the only one doing this thing and you’re the only one who’s struggling. And then when you hear somebody’s story that sounds similar to your own and they’re successful, they’ve achieved the thing that you wanna achieve, it makes you feel less lonely, and it makes you feel like, maybe, maybe I can do it too. And that’s, you know, that’s the thing that that kinda really started me showing my true self is I really want to reach that person who is who has amazing talent and an amazing business, but they’re just feeling like maybe I can’t do this, and I want them to feel like maybe I can. And if you know, that one little thing, maybe I can.

Andrea:
You know, what was that? The Thomas the tank engine or whatever the one. I think I can. I think I can. Like, I want I want everybody to feel like that.

Reme:
Yeah. That idea of, making other feel, like, it’s possible. Having, like, be opening for them that possibility just is, like, is more likely that they will try if they think that this is possible. Right? So inspire it’s going to inspire others as well.

Andrea:
Yeah. And when and when you, when you’re hearing people talking about the thing you wanna do, but it’s on a level that’s so much higher than you and you don’t, like, you don’t see yourself in that story, it’s much harder for you to envision taking the steps you need to get there. But when somebody is talking about where you are now and how they were there, it does. It makes it just makes it that much easier to take the first step and the second step and the third step back when it’s hard and when you can’t see for sure that you’re going to get there. That that’s where the story makes it makes it easier to get through those rough patches.

Reme:
Mhmm. Yeah. Absolutely. And it’s I always say that, sharing your story will help to build connection in the sense of the people will see you as someone relatable, and this really align with what you just said.

Andrea:
Well, and then the other thing too is you think about, you know, why there’s so many television shows, why there are movies. It’s because we, as humans, we love stories. And you can have this really, you know, fancy marketing thing with stats and statistics, and nobody’s gonna remember that. But if you have an interesting story about something that actually happened to you, people are gonna remember that so that when they you know, even if they they’re not ready to hire you today, down the road, if you if you told a story that spoke to them, they’re gonna remember it and go, I remember that person, and I remember that they did this. Oh, yeah. So it it’s, you know, it creates a connection and the just the spark of emotion and humanity because as I think as human beings, like, we’re hardwired to tell stories and listen to stories and remember stories.

Reme:
Yeah. Yeah. And it’s, like, through stories, it’s much easier to make people remember about our brands, about our offers. And I think because your expertise, which is the video marketing, is so connected also with the idea of storytelling, I’m sure with your clients you help them also to figure it out how to share their stories in a in a more effective way, if you will.

Andrea:
Yeah. And, I mean, stories doesn’t have to be just video. When I send an email to my newsletter, I always tell a story. And it’s really interesting how the more personal the story is, the more likely I get people replying to me as if I wrote the email just to them because if they’ve they feel that connection. And so, yeah, story use story everywhere.

Reme:
Yeah. I know that you have covered this topic in your content. I would like to ask you as well, here about how you see different from personal and private, Like, the difference between, sharing personal things and private things.

Andrea:
Well, I heard an amazing interview a few years ago that really helped me solidify for me. So Alan Alda, you know, the actor who was in M*A*S*H, who played Hawkeye in M*A*S*H, he was being interviewed on a television show. And the interviewer said to him like, he had just written a book about growing up in a family with mental illness. And the interviewer said, you know, mister Alda, this was a really personal book. And Alan Alda said, well, yeah, it kinda had to be because otherwise it would be a textbook and no one who wants to read that. And then he said the important thing. He said, so I told this personal story, but there were parts of the story that didn’t go in because they were private, and they weren’t my story to tell. And that to me is always, I always think of that when I’m deciding what to tell, what not to tell.

Andrea:
And if you take a moment and think about where’s that line of personal versus private and think of it ahead of time, then you never have to worry about sharing too much and making a mistake and regretting what you talked about. So the biggest example that I have is so I’m a mother. I have a child, and he’s an adult now, so it’s not quite the same. But when he was little, like, having a young child was a big part of my life. And so I would tell stories about my son, in my marketing, but my line in the sand was I never said his name. I didn’t say his age, and I never shared his photo. And partially, it was because he told me if I used his photo, I’d have to pay him a royalty. But the real reason is I, as a mother, did not feel comfortable having my son’s information out in the world.

Andrea:
I know other business owners that post pictures of their children and say, it’s little Johnny’s seventh birthday, and he really loves trucks or whatever. Sharing that information. That is their line in the sand. My line in the sand was, I don’t share those things. So you have to, you know, really be aware of what you’re comfortable with and what you’re not. But once you’ve made that decision, then you don’t make the mistake. Where people get in trouble is they’ve never even thought about it. And if you haven’t thought about it, then you might say something.

Andrea:
But, you know, for me, what I talk about on video is my rule of thumb is, would I say it to my mother? Would I say it to my son? Would I say it to my best client, and would I say it to my next client? And if the answer is yes for all of those, then it’s okay to be on video. If I wouldn’t want my son to know about it or I wouldn’t want my mother to know about it or I wouldn’t want a client, then it’s like, no. That’s that doesn’t go in. But if it’s something that I you know, if I’m at a Chamber of Commerce networking event and I would talk about it, then it’s okay to go on video. And but that’s the real trick is you need to make those decisions ahead of time, and then you don’t make a mistake.

Reme:
I love that rule, by the way. It’s so clear to see. And yeah. And I agree about the how important it is to set boundaries, and your set of boundaries because it’s not, like, for anyone else, could be different. And I have found clients and people that they somehow, they feel like forced to overshare. And it doesn’t, it’s not needed. So you can share, and I usually like to explain how you can share about specific moment of your story. You don’t need to go into the details.

Reme:
You can share from a superficial level and then share about the emotions and the lessons because that’s the part that will bring that connection with your audience. So you don’t need to go into the nitty gritty details, to make that a lesson, a takeaway for your audience. So I like how you approach this, idea of, okay, let’s think about this. Let’s set your line, and then you have the clarity for that.

Andrea:
Yeah. And, you know, like I said, I talk about being a mother. I even tell stories about my son, but they’re not things that are private because I’ve got some really good ones, but I would never tell in public. For example, I have a story about when my son had a lemonade stand and how he had this, you know, like, they so they made a lemonade stand, and he and his friend made some money, and then they were gonna do it again the next day. And I said, well, why don’t you do Kool Aid instead of lemonade? Because Kool Aid is cheaper. And he’s like, no. Because the grown ups won’t buy the Kool Aid, and the grown ups give us tips. And so we need to have the lemonade.

Andrea:
And I was like, oh my gosh. These two little kids know about who their ideal client is and who they’re profitable. So I had this whole story about the lemonade you know, and I it’s like, do you know who your lemonade clients are? And but I didn’t, you know, I didn’t say his name. I didn’t have his picture. Personal details other than the fact that he had a lemonade stand, but every child does a lemonade stand at some point. So, like, you know, that that’s the thing is you can share the meaningful point without going over that line to the personal style or the private things that you don’t wanna share.

Reme:
Yeah. Have you ever before setting those boundaries for yourself, at some point? Have you ever worried about sharing too much?

Andrea:
No. Not really because I did it very early on, made these decisions, partially because, excuse me. So my parents, my dad in particular, but both my parents are very vehement about like, they don’t wanna be online. And one time, we were going to a baseball game in a city two hours away, and we went and we were staying over at my sister’s. And my dad had forgot the tickets and had to go back home to get them. And I posted it on my personal Facebook that, oh, dad had to go home to get the tickets and drive four hours to get the tickets. And we were meeting friends of my parents at the baseball game, and their daughters are Facebook friends of mine. And so when we got to the baseball game, they’re like, oh, you forgot the tickets.

Andrea:
He went, how did you know this? And it’s like, well, our daughters told us. And, oh my goodness, my dad tore a strip off me, and I had, like, don’t ever share. I like, I think what he said is I’m not allowed to talk about him on Facebook ever again until two weeks after he’s dead. So that’s what I, you know, kinda realized. Okay. I have to really and, you know, this was before I was doing any of this this business stuff. This was kind of more, you know, like, the personal side of things, and it was just my personal. But that one made me really clear. Okay.

Andrea:
I have to be really careful who what I share and who I share it about and where I share it because not everybody wants to be online. Not everybody wants to be visible. And I don’t want my dad to yell at me again.

Reme:
Okay. Yes. So you have a good reason why you did that from the beginning. A lot of people that listen to the podcast, they are somehow in a transition in their business, and I know that you have had some transitions. So do you have any recommendation about how to handle this communication to your audience, how to handle sharing about this pivot in your business?

Andrea:
Well, I mean, it is a challenge, especially if, you know, because the messaging’s really changing a lot. One of the things that really helped me was telling my story a lot in front of people and particularly, in places like in Zoom meetings where there’s Zoom rooms where I can see people’s faces.

Reme:
Mhmm.

Andrea:
Or where you go into breakout rooms where you can actually talk to people so you can see right away whether people are connecting or not connecting with what you’re saying. Like, that is part of it. It’s just say it a lot, say it to a lot of people, and keep tweaking it until you start getting people kinda nodding along with you or leaning in and you, where you can see that they’re they’re connecting with your story. Because, you know, like, I before I before I started doing anything else, I was a writer. And one of the things I know is you can write something and think it’s the most beautiful, best piece of writing ever, but other people, it doesn’t reach them at all, and you don’t know until you share it with somebody else. So that’s the same with your stories.

Andrea:
Share it with as often and with as many people as you can. And when you get people looking at you like like, they’re just staring at you like they have no idea what you’re talking about I mean, it could be they’re just the wrong audience. But if you’re in front of your right audience and they’re still not resonating, you need to tweak it. But when you get to that point where people are really excited and they’re leaning in and they’re asking questions and they’re, there’s smiles on their faces, then you know you’ve got the right story. And just, like, the more and the more you say it, the more you try it, and the faster you do it, the faster you’ll get to the right story.

Reme:
Yeah. I totally agree on the idea of practicing, practicing, practicing is the best way to get used to. And sometimes when we see other people, like, they are, far from us, and they have achieved what we are looking to achieve. And sometimes when we see how they share their stories so confidently, we might think that, yeah, this person is like that. For them, it’s natural, and I am not going to be like that. And it’s like that person has a journey, and they have a process of practicing and tweaking and figuring out how is the best way for them to share their stories. So practicing is always a good way to just, you will feel as you said, you see the reaction. You see how people are feeling your story and reacting to that. So, yeah, practicing is key.

Andrea:
Yeah. Absolutely. Yeah. Because nobody came out telling their story perfectly the first time. Even, even like, the really big rock stars in your industry that have the most compelling story, I bet you if you went back to, like, year one of their business, they would be just fumbling over it like everybody else.

Reme:
Yeah. And also because we evolve as a human being, as a business owner, so our stories will evolve because our businesses, will evolve. So how we share our personal brand story will be different as well, and it’s okay.

Andrea:
Yeah. Exactly.

Reme:
So have you received, help shaping your own messaging?

Andrea:
Oh, absolutely. Lots of help. So I probably I’ve worked with four different coaches over the years, kind of shaping my messaging that you know, some of them I worked with about other things as well. But each of them working on my story and sort of I get it going, and then and then I go on to, you know, at later another coach. I’d start with the story that I’d crafted, and maybe we’d tweak it some more. And, yeah, it’s really helpful to have somebody who is knowledgeable and an expert and who isn’t in the weeds of your business because it is so hard to be objective about your own story. Early on before I started the coaching, I did a lot of writing business profiles of entrepreneurs for, I did it for a publication. I did it for a business enterprise center.

Andrea:
I’ve probably written hundreds of profiles. And, you know, I would go in and you know, interview people, and then I go, oh, that is so interesting. And they’d look at me like, really? That’s interesting? It’s like, yes. Because it’s you know, they couldn’t be objective about their story. But when I came to start writing my own story, even though I’ve written hundreds of other people’s stories, it was really hard for me to pick out the bits that other people would find interesting. So, yeah, you need somebody who can look at your bigger picture and go, that’s interesting. I didn’t know. Because you the thing that most people look at and go, you’re like, but that’s just how, that’s just normal. And it’s like, no. Not really.

Reme:
Yeah. Absolutely. Because it’s like, it’s so natural to you that you overlooked. And we are so immersed in our own stories that it’s difficult to be as you say, there is hidden gems that you will overlook. Having that external angle is usually is really helpful for that. So

Andrea:
And sometimes, like, having somebody else look at it, it’s not like they completely overhaul it, but they might just pick out that one little thing that you were glossing over or forget. And they’re like, no. That’s really interesting. And then just tweaking it a bit, and all of a sudden, it really kinda makes your story so much more alive and interesting. And you thought that was the most boring bit, but really that was the best bit.

Reme:
Yes. Absolutely. Okay. Now a question that I like to make to all my guests. So what part of your personal brand story surprises people the most?

Andrea:
I think one of the things that surprises people is when I tell people that I’m actually very shy and that getting in front of people was really hard for me to do because I’m you know, I do video now and I do podcast like this, and I’m kind of everywhere. And when I’d say I’m kind of an introvert and I’m very shy, and speaking in public was really painful for me for a long a long time, that, I think, surprises people that this did I did not come, you know, come into the world being a videographer or a speaker. Like, no. This is, I had to learn and work at it and get comfortable with it. This was not, this is not the natural how I was as a child.

Reme:
Mhmm. Yeah. I can relate so much with that. So there is something else that we haven’t covered, but you would like to share, like, a message that you would like, to share with our audience?

Andrea:
Well, if I have one regret in my business is I wish I’d started doing video sooner. And I because the sooner you start, the sooner you start getting better. And I don’t care who you are. There’s going to be a learning curve to get comfortable on camera, to get the right message, to get in front of the right audience. So the sooner you start, the sooner you will get better and the sooner you will start connecting with your audience. And so don’t don’t wait and don’t wait for things to be perfect because it’s never gonna be perfect. We’re not, we’re human beings. We’re not robots.

Reme:
Yeah. A 100%. So thank you for all these insights. Now please share, how can people learn more about what you do and connect with you?

Andrea:
Well, I have I have a free report, and it’s the seven videos for explosive growth. Because one of the, the number one question I always get from people is what do I say on camera? So these are seven videos that any coach, consultant, expert should make for different phases of the client journey because there are people, you know, people who don’t even know you yet, people who are just getting to know you, and people who are on that edge of making a buying decision. So these are seven videos. And it’s you know, if you make one video a week, you’ve got the next two months of your videos ready to go just from this guide. And if you go to giftfromandrea.ca, that will take you to this this page where you can get my free gift. And then, of course, I’m on social media everywhere as Andrea Stenberg. There’s not a lot of Andrea Stenbergs, so if you look you look, you will find me.

Reme:
And, also, we’ll share, the links in the in the description so people can find it easily. So thank you very much for this conversation. It has been a pleasure.

Andrea:
Oh, thank you. This has been a lot of fun.