Personal Brand Story and Authority for Leaders,
with Reme Mancera and Gabrielle Gweneth

Welcome to Intersection Chats. I am Reme Mancera. I am a personal brand story strategist. I am here today with Gabrielle. She is going to talk with me about the intersection between personal brand story and authority for leaders.

Thank you for accepting this invitation. Welcome, Gabrielle. Thank you, Reme. I’m so excited to be here and have this conversation. Yes.

So please, share a bit about what you do so people understand why you are we are talking about these topics today. Yeah. So it was so cool when we met. Was it a year ago or a little over a year ago? Because we both work in the brand space, and you’re focused on personal brand storytelling.

And I work with executives and entrepreneurs, generally innovators who have something that they wanna share, and they’re in a moment of transition or expansion. And we work together to develop their core brand identity and their intellectual property so that they can build the audience that they need to bring their innovation to more people, to reach more people with their message. Nice. So in your experience, what is the connection between personal brand story and authority for leaders? Yeah.

When you have a story, you can connect to your audience. And so every leader that you think of, anyone that’s whether you would characterize them as charismatic or not, we are emotional creatures, and story is what allows us to have that emotion and that connection. And so if you were think about your teachers, right, in school. That’s a really easy authority figure that everyone, I think, can relate to. And when you you just have your teacher in a in a vacuum.

It’s just you and them in the classroom, and you don’t know any backstory. They’re just the people at the front, and you may or may not like them. And then you see them out in the wild, and you’re like, woah. You have a life. Why are you in the food store?

You’re not in the right environment, and it’s because there’s no emotional connection that’s made to them as a leader in the sense that you and I work with people to to build an audience and a relationship for their platform. So that’s why stories are so important when you are in business. Yeah. 100. I feel like sharing your story is one of the ways to build that connection.

I feel like, it’s the of course, you can share, like, your authority and what has been, like, the points in your career that are, like, showing that, level of expertise and and authority, proof. But, also, the part that you just mentioned about the emotions and and that human connection, I feel that that’s, like, a way to build trust. No matter how much authority you have, you need also the trust aspect for getting to people, especially if, you are a business owner. It’s like, okay. How people will trust that you are the right person to have them, that you are aligning in terms of values, and you are like the your approach is the one that they feel like this the the an approach that I feel can help me.

So this I feel like trust, but also credibility. I feel there are connection there because it’s like when you share your story, there is context about who you are as a trust or the relatable person. But then when you are showing, like, aspects of your authority, that will bring that aspect of credibility. You have this recognition from from outside, and that could also help others understand, okay. This is the person that can help me.

Can I trust this person or not? Mhmm. Yeah. Exactly. So, for what has been in what have been in your experience, like, the difference between those leaders that they have already somehow work on their story and have clarity on how to share it and those who haven’t.

How do you think that is impacting the way that others perceive them? Yeah. So it comes back to the emotional connection again. And when you have clarity on your story, then you can develop relationships with people in ways that you can’t when you don’t know what the story is because then you’re leaning really heavily on how the on the facts, let’s say, and the logic and the rationality, and you’re you’re missing the holistic picture. And people wanna connect with people.

They wanna follow people. And if something’s not human, then it feels a little suspect. I mean, think of the way that we’re all engaging with AI and to varying degrees of comfort, and the ones that are the most uncomfortable are the most suspect of it being not human. And even people that are comfortable and are aware of the sensitivities is because, oh, well, they’re not human. So are they gonna then take over our human world?

So if it’s not human, then we can’t connect, and you really need to be able to connect with your audience in order to get them to follow you as a leader. And you mentioned trust and credibility earlier. That is also key in order for them to follow you as a leader. And one of the ways that you do that is by sharing your story. Another way that you can do that that I work with my clients on is to develop your intellectual property.

You have some kind of a framework. And so your story is one way that you share your credibility, and another way is to share, okay. Well, this is why I think your philosophy. This is why I think the way that I do. This is what’s informed.

These in this, this philosophy. And it’s not just, okay, I learned this in school or I had these experiences with, putting it in action. But also coming back to the story, like, it’s informed by my experience. This this particular event happened. And so from that moment on, there was a change or whether it was positive or negative.

And so stories are such great illustrators, and they helped so they build your connection emotionally, and they also help, as you were saying, to build their credibility. And when you have this clarity from your audience, when they know why they can trust you, when they feel that they’re connected to you, then they understand your brand better. And, you know, branding is about repetition. It’s strong when it’s simple, when it’s easy to grasp, and when people feel a connection. They’re like, oh, yeah.

This is for me or that’s not for me. Either way, it’s good. And so when you have this clarity, you facilitate that repetition. You facilitate that understanding, and so your brand then is stronger versus being kind of murky. I mean, then people aren’t able to grasp onto anything at all.

Yeah. And and using, like, your framework, your concepts as a way to grow that authority and that positioning, I feel like the even there, you can use your story as a way to highlight that, like highlighting how unique is your approach. And maybe inside that framework or inside that concept, there are something that is a way that you you are in life or something that is important to you and you you bring to your work, but also something that is show has been shown, like, in different moments in your life and how you can use that story as a way to highlight that that is a skill that you have or is that an angle, like, the way that you see, things and how that come is not just related to what you do now, but it’s, like, the context of you as a person. And I’m thinking, for example, one client of mine, she is a a leadership coach, and she helps visionary people. No?

So when she was a child, she was, like, in this science fight fair, and she needed to put something together. And she com combine, like, a remote control jeep from, that they have in their house, with a rainbow doll. And she combined that and this this, and she was trying to to make something new and something innovative. So even if it’s not like a milestone in your career and it’s not something that is showing related 100% of what we will think about authority, there are stories that you can use to highlight those skills or those that like your point of view as a way to be memorable. And, of course, then you connect that back to that framework or that, concepts that you want to highlight.

I feel like they can work together well in the sense of they can support each other, if you will. So I would love to know if, you have, some examples or something came to mind about this kind of situations where stories and frameworks somehow are related. Yeah. Definitely. I mean, two things came up.

So one, yeah, I just wanna reinforce that I do think that any kind of a story can be used when you’re sharing your framework. It doesn’t have to be a lot of people, they think, oh, you know, it has to be this big, like you said, milestone event or some pivotal turning point, something really clear clearly related, and that’s not necessarily the case. Any kind of story is a helpful story. And so what’s most important is that you’re able to explain, that you’re able to illustrate. And so it can be a big thing.

It can be a small thing. The strength of it isn’t in the size of the event. So, you know, you graduating with top honors from your university, based on this, like, dissertation that you wrote, you have all this experience because you spent five years, like, studying this thing. That’s amazing. And also what’s what could be really strong and powerful story is, like, you cut yourself when you were pouring a glass of orange juice and that the experience I don’t know.

Going to the emergency room or cleaning up the orange juice, the spill, and that connects to the way that you’re considering your work, your framework, then you can share that story as well. So maybe in that instance, you have something about, I don’t know, like, the way ideas spread and they’re contained and then they’re not contained, and that’s a great illustration or pain that can happen unexpectedly because you’re it’s like a mundane day and then and maybe you maybe you work with people that have chronic pain or different levels of pain, and then you have a way to to to help them reframe their pain or something. And so this is like, oh, it’s an unexpected moment in their day, and then they’re overwhelmed by pain. And so then how do you shift with this unexpected thing that happens? So you can make that point.

You can illustrate either your credibility to make that point or your empathy because you’ve had something happen to you in your day, in your life as well. You can make that point with a big milestone event or you can make it with a smaller, everyday kind of event. And people aren’t out here judging, oh, you know, check that’s a good story or x, that’s not a good story. People aren’t doing that. Again, it comes back to we are wanting to connect with one another, and they and we also wanna evaluate.

Like, is this person someone that I wanna connect with and stay connected with? And there are lots of different ways that you can do that. So I guess my point is just to encourage people to be less judgmental of themselves and what they think the stories are that they have to offer and to be more open to what’s possible. Yeah. Absolutely.

And this idea of, you know, in in, like, the concepts of marketing, how, people need to to decide why this solution, why you as the provider of the solution, why now. And I feel like there in the in this, question of why you, like, authority will be something important, like, how people feel that you are someone knowledgeable about this topic and that could be, someone that they can trust. And then also your story, how they connect with you in that more human level as we have been saying, in the sense of, yeah, this person is someone that especially if he’s in front of new audiences, like, you are in in and it’s like how you interact with those, how you start building that relationship with people because maybe they don’t have a lot of context about who you are, how you are using, like, your framework, explaining who you are, your authority levels, and also how you incorporate your story there. Mhmm. Yeah.

Exactly. Yeah. So what do you think are, like, mistakes that people make, when they are trying to claim their authority? This goes back to the point that I just made about being judgmental about their presentation. So internally, they think I have to do x y z in order to be taken seriously or oh, to be taken seriously or to, yeah, everything that’s it.

To be taken seriously. And so they lean really hard in the direction of their professional, either their language, their tone, their presentation, the information that they wanna share. They can be very closed off, and I think that’s also a fear a fear response. So you’re afraid that you’re not gonna be taken seriously. You’re afraid that you will be rejected.

It makes sense. You’re putting yourself out there. But it’s a mistake because it prevents people from having that connection with you, and it prevents people from seeing a fuller picture of who you are and really getting to appreciate, oh, you’re a leader in multiple dimensions, for instance, or you have expertise because of this varied background. Like, maybe you you’ve traveled the world really widely, and so you might not think it’s directly relevant. Like, I’ll just use myself as an example.

I’ve traveled all over the world, and so you don’t necessarily think, oh, executive brand strategist plus world traveler equals check. I don’t know. But what that allows me is this cultural fluency, this understanding of being a fish out of water and for really being adaptable and thinking on your feet quickly. And that helps me with clients who are in a variety of disciplines and also with clients who are getting used to being in a new environment. You know?

If you’re comfortable in your authority in this one environment and now you’re branching out and building your brand, then that helps. And so that helps people to decide, oh, yeah. She can help me. Or if they’re already working with me, then they feel supported in a way that they might not with someone else because of this background that I have. And so when you lean too far into only wanting to talk about what’s on your resume, then you’re missing out in in so much.

And I’m sure you’ve seen that with your clients as well. Like, because I know you have is it 10 story connectors? And so you’re touching on multiple areas of someone’s life and not just in this one domain. Yeah. So that’s one thing.

And then the other thing that I was thinking about is not unpicking. I guess it’s like an another way of saying the same thing. So undervaluing the professional experience that you do have maybe and saying like, oh, no. I don’t have the it’s not ready yet. A lot of what I hear is, like, not ready yet.

I’m not it’s not I don’t know what the fully baked version would look like, but you’re allowed to innovate. You’re allowed to iterate in public, and people like to see that as well. So I’d say those are the two big things. Yeah. So about the multi multifaceted person, yes.

Please share how you have different, aspects in your life because it’s like I I feel like, you know, when it’s like two d, so you don’t have volume in your personality or or you as a as you said before with the teacher. Like, you just see the teacher in the classroom, and then you tell me imagine that they have a whole life outside of school. So the same with the business owners. If you are just showing this professional, performative persona, then you are missing out the opportunity to show all the other aspects that could be amazing for building the connection with people. But not just that, as you say with you and your experience, like, different cultures, adaptability, thinking outside the box, problem solving, all of that are incredible valuable, aspects that you bring with your to your clients as well.

So for them to know that will help them have more context about you and how you have these skills and this, how that those experiences are valuable for them in in a different sense. And how each of us, we are a unique combination of our experiences, our personalities. So bringing that so people understand more, like, what what is, like, the different aspects that are valuable to to know. Especially and I really resonate with this idea when people are pivoting Yeah. And they feel they especially if it’s something, like, totally unrelated, they feel that they need to stop talking about what they were doing and now start this new thing that they are repositioning.

And it’s like, read that back because that’s part of your threat, and it’s bringing a lot of, yeah, a lot of context about why you are doing that that evolution and bring people to understand why this, process that you have been, like, going through on how moving to that other new thing, that brand, is for a reason there has been an evolution. I’m sharing that I think is a lot of value for people to understand, like, your reasons why you are doing things, and that’s really important. I I believe as a when I am in the other side try to find a person to help me, I appreciate that. Yeah. Exactly.

You wanna know what it is. And if you don’t know, if you can’t find out, then you might be suspicious. Like, I and then people will fill in for themselves the answers. And you don’t know what they’re gonna fill in. And so that’s why branding is also so important because everyone is projecting their ideas about other people on everyone all of the time.

Whether it’s in private life, you know, you’re going to the food store or whatever you’re doing, your ideas about another person’s backstory are informing the way that you’re interacting with them. And similarly, if someone is gonna hire you for something and you had to pivot, And the reasoning is totally innocuous or it makes complete sense personally. Like, anyone would understand. You’re just maybe you don’t wanna share because you feel embarrassed or whatever the case may be. They’re gonna make up their own reasons.

It’s not just gonna stay of of an empty vacuum. They’re gonna decide for themselves. And whether they’re close to right or totally wrong, you have no way of knowing and no way of connecting to them. And so when you explain, and like you said, the thread, you can show the thread, the evolution, then they know what it is. And at least if they decide yes or no, you can be comfortable and confident that they did it with all the information that they needed.

So always share. Yeah. And I I’m I think this is something that we all do. You do assumptions of, what what is there. So it’s like if you are really interested in people to know something Yeah.

Be in control of their narrative in the sense of you are the one sharing the parts that makes sense for you. And I know that you in your content, you have touched this topic about the privacy, how people might be like, they are not sure about what to share and whatnot. And privacy is a really important topic for me as well because I am really a private person. But that doesn’t mean that you are sharing because there are, like, the personal stories that need to be private. So you can have your privacy, but still sharing who you are as a person, what is important to you, why you decided to work in this specific topic, helping this specific group of people.

So I feel that, in my opinion, like, the the the boundaries is one of the situation where there can be a mistake in the sense of either way, like, people that feel the the pressure to overshare because it’s like you need to share the vulnerable moments in your life and the turning points and so on. Mhmm. And then in the other side, people who doesn’t who didn’t don’t share anything because they feel like, yeah, I I don’t want to share any of my private parts. Like, my my privacy, I want to equip it, to myself. And I feel like there are ways that you can decide.

First, you are in control. You decide what to share and whatnot. Yeah. And then so boundaries. And then when you share it, you can decide the level of detail.

Like, if you want to go into detail or if you don’t want to focus on the emotions and the lesson, because I feel that is like you don’t share about the specific, details of the of the moment. But if you share the lesson that those experience being you, I feel that’s important as well for for building that connection. Yeah. And there’s so many ways you can go about doing this, honestly. Like, you can decide your boundaries based on someone’s level of interaction with you.

So if they’re just in your community, in your wide the wider audience and they are engaging with your content for free, let’s say, like, someone’s just tuned into this. It’s available on the Internet. And then the level of vulnerability that you might share could be a lot lower. Like, you don’t get very vulnerable because it’s just free access for anybody. But then if you have a group program or you work with people one on one, then you share a little bit deeper.

A, they have agreed to you’ve mutually agreed to be in a relationship and to respect one another, and you’re sharing in a way perhaps it’s to facilitate. Like, you’re giving an example, and so you’re willing to be more personal with someone who’s a client or someone who’s in this agreed space. Or, they’re coming to a workshop or a training or something. There’s, like, more of a boundary. And then it could be even within that.

Like, there are people that are in a group setting, but until you get to the one on one setting, then there’s some things that you just don’t share. And it’s not, like, paid levels of access. It’s just about agreed levels of mutual respect. And people in the public. I actually just had a lunch.

I hosted a lunch last week with some local leaders, and I was asking them about their concerns about visibility because that as you’re building a brand, like, you’re becoming more and more visible. And one woman said, you know, people feel entitled to your life when you’re visible. That’s how she’s experienced it. People just, like, coming at you. And there there’s truth to that.

People do feel like, oh, you started sharing something. Not everybody necessarily, but then they they jump on and they want all the things. And so you can protect yourself from that by deciding these are the boundaries at different levels of, access. And the last thing I’ll say on this, again, I’ll use myself as an example. So I’ve just moved continents.

And I’m saying this publicly now, but I moved months ago. And the only people that I told months ago were the people that needed to know in terms of professionally. So, like, my clients knew. I work with clients one on one, and I told them, you know, and they could see perhaps that, like, the background changed or whatever the case may be. But I wasn’t ready to yet announce publicly that I’d moved until a few weeks ago.

And then I processed some things, and I knew what I wanted to share, and I how I was gonna, share that publicly and reflect on the move. And then I was ready. So that’s, I think, a really good example of what I was seeing in terms of levels of access and then your own personal boundaries like you were saying. So Yeah. Yeah.

And and also something to add to that that I totally agree is that it’s not that all the time will be the same because maybe now you are in the situation like, yeah. I want to share this, publicly. Before you were just sharing with the people that you feel like they need to, know about this. But maybe in the future, you process this information and you think about, okay. There is a lesson here that I am now interested in sharing in more publicly Yeah.

Or not? Or it’s something that, yeah, I am not sharing about this because it’s not relevant anymore, or there are personal lessons there, but it’s not something that I am willing to share at the moment. So, again, this idea of evolution that things can change and can be different different, moments and also in different environments. I’ll I I tend to to explain a similar of what you said about in different circles. Like, if you are in your email, maybe there you share a bit more, and then if you are in the onboarding onboarding processes there, you you want to create the safe space and you share a bit more.

So you can use that. And and one of the parts that I feel more important, this is not just personal brand story, but even, like, personal brand strategy in general. Like, the core foundations is, like, when you have clarity on your strategy Yeah. It’s more easy to be clear about boundaries, about you being in control so you have more confidence in how you are showing up for your business, what makes sense to share, what is your messaging. So I feel there are more, like, clarity when you work on that, in the sense of, you know why you are sharing this story.

You know why you are doing a certain thing in your communication because you have been thinking about. And sometimes people feel like strategies kind of they connect strategic with, manipulative or something like that. And I always like to connect with intention. It’s like you are intentional about how you share your story, about with elements of your authority. Are you highlighting how you’re using that?

Mhmm. So yeah. Yeah. I think being open to change, to evolution is key, and understanding that you can change is key. It’s similar, but not quite the same.

So, yeah, with my clients, you know, you have a brand, and I say all the time that it’s a living thing. So the brand that you create today is gonna serve you for a long time because it’s an element of it will serve you maybe forever because it’s core to who you are and and the mission that you’re on. But as your life experience changes or maybe your services pivot or something can happen, you become more of an expert in the field. And so then your brand will evolve, and you have to allow that to happen. And so you don’t have to hold on so tightly.

It’s freeing in the moment. You don’t have to hold on so tightly to this is I have to get it absolutely right at this moment because you are allowed to grow, your brand is allowed to grow. And in terms of your stories, what I like to say as well is that, okay. Maybe right now, this isn’t what you wanna share. But be open to the idea that in the future, you might wanna share it.

Or like you were talking about a lesson. Maybe you share it in one form now. You said it’s not always the same. You share this lesson in one form now, and then you reflect and you realize, oh, this is what I learned and this is how it’s relevant. And so I wanna share it again from a whole new angle.

You’ve heard this story, but you’ve never heard it like this before, and this is why I’m telling it now. And so things can be more than one thing at a time. Yeah. Yeah. And I feel that it’s connecting back to the idea of the multifaceted person that we are.

It’s like there could be things like now is, two things can be true at the same time, and sometimes we feel like need to be this or the other side of the coin, and it’s like, no. There are sometimes there’s a lot of gray tones in the middle. So it’s like, be open to to that as well. I am curious about your thoughts, something really specific. You know how some people might have some experience that is like something that is going to help them to share their authority because they have a lot of expertise around a certain topic.

Mhmm. But maybe they have some, confident confidentiality issues, so they cannot share. I am thinking about specific client that they have. Mhmm. She has a lot of experience working in another certification program, and she has worked with hundreds of people, but she cannot mention where, or the details about the specific program because this confidentiality.

But I was telling her, like, you don’t share the details or any information there, but mentioning that you have worked with thousands of people related to this topic is something important even if you are not showing, like, the logos or talking about the names or anything like that, any detail, of course. But just sharing about making people understand that you have all these experience is helpful. Mhmm. So I don’t know if you have been in some kind of similar situation because I would love to know what will be your approach or how you will handle a situation like that. Yeah.

Well, one thing that I’d offer to this client and anyone who’s in a similar situation that’s listening is that this could be an incredible opportunity for your positioning because people might feel restricted or hamstrung. Like, oh, I did all this great work, but I can’t share because it was in another container. I had a client like that recently. She is working with a much bigger, better known person and serving their clients, helping their community to grow, but can’t necessarily rely on that. You can still people love exclusivity.

And if you’re, like, with my clients, they’re executives, they’re senior leaders. And so if you can say, oh, well, I worked with these people and you can’t you can’t say why. I mean, you don’t have to say it in a salacious way necessarily, but people love to see that and to know that and then it makes them wonder. And the mystery, the intrigue that it adds to your brand is like, oh, I wonder where it was. And, so it doesn’t have to be a bad thing.

First of all, it can be a good thing because it can add these elements of intrigue and exclusivity. And then just what you said about you don’t have to share you can share what you can say about it. And the way that it helps your positioning is depending on your clients, depending on the people that you wanna serve. They see that as a benefit. So let’s say you are a celebrity something or you wanna work with celebrity clients, and you can say that you have a history of working with this kind of person or with exclusive people.

And so they can trust you to to keep your NDA private. So, actually, this just reminds me of my sister. She is a a nanny to high net worth and ultra high net worth clients, and I don’t know who they are because she can’t tell me. But I do know that she works with this kind of clientele, and then it continue it perpetuates. She’s able to work with more of this kind of clientele, and people trust her not just in this one arena, like but they’ll trust her in other arenas as well.

It’s like, oh, well, you’ve dealt with this in this space. This is transferable. This is relatable. Or my clients who are judges and lawyers, then they can say, okay. They can’t tell you the details of cases because that’s that’s against their code of ethics.

But then you know, okay. Well, they must be fair, or this is the record of cases. They must be diligent. They must be hardworking. There’s lots of people can glean from you, and then that’s how it helps with your positioning.

So maybe in your field, you wanna be known as fair, or you wanna be known as high trust, high integrity, like white glove service. And so when you can demonstrate whatever aspect, the characteristic that you need to share and highlight the thing that positions you as this person, then it makes it more valuable. So definitely don’t think of it as a as a restraint, as a a restriction against you. It can be even better than you saying who it was because then it might they might get distracted. Like, oh, they worked for Coca Cola.

Wow. Instead of thinking about, oh, no. She is really skilled at this because she’s helped a thousand people. Yeah. Yeah.

I’d really like that idea, especially as you said in your with your sister, sister sample, this idea of how transferable is, like, how she she is able to do this, like, confidentiality in this, high trust, environment, and that’s going to be related to other stuff. So 100%. And it’s like they are trusting as a nanny, so it’s not a a small deal. So it’s like Exactly. High Exactly.

Important. Yes. Of course. I am curious about for someone that the they have have clarity in their story. What could you say could be the next step to turn into results and influence so they have a bigger impact.

Yeah. So there are a few things that you can think of. Clarity, like you were saying, it’s the starting point. It’s so important. It makes all of your future decisions easier.

And so when you know what your story is, you think, okay. How does this relate to my brand pillars? Like, the key things that everybody needs to know about my brand, how then does my story illustrate these pillars, and then your strategy of how you’re gonna weave that through with your messaging. So, you know, are you on social media? Are you sending emails?

How is your client onboarding experience? And so then using your stories to build relationships and to reinforce the message that you want according to the most important elements of your brand. So, you know, we were just talking about people with in high trust, positions. And so you wanna reinforce for people, yes, you’re in a high trust environment, and you can share this different stories or maybe the same story in different slightly different ways levels of depth, for instance, in your brand pillars. And another thing that you can do is to weave it in with your intellectual property as we were saying so that it’s memorable.

And so I would write down, okay, this is these are my philosophies on the subject. This is this is what I think, and then these are the stories that I have. And where are their connections? How do they help one another? How do they help me to connect?

And then once you have those identified, the next time you’re discussing your philosophy or you’re leading something or you’re working with a client, then you know, oh, this is a story that I can share in this moment. And you just feel better equipped. So on the one hand, when you’re thinking on the fly, when you’re working, with new people, let’s say, or you’re doing something for the first time, then you’re gonna reach for what’s in your back pocket, and you’re gonna think of new things at the same time. But when you know, okay, these ones I can be certain are gonna work for me because I’ve already thought through this story as the best illustrator that I have, then you tell that. And repetition, as I think I said at the beginning of this conversation, is so important with brands because you might get tired of hearing the same saying the same thing over and over.

But your audience, they love it, and it helps it to stick. And so if you have a story that you tell over and over again, they’re like, oh, yeah. Riffing always explains it this way, and I can see, you know, or your client as a little girl who was building new things. It’s like, okay. Yeah.

And then this is how I use it in this in this environment. And so it’s really about using your their assets, using the tools that you have to help you to reach more people and to grow your audience and to reinforce, to refine the message that you wanna share with them. Yeah. I love this idea of reinforcing and especially in the repetition because I feel like, first of all, this is one of the reasons why I approach this personal brand story to send meaningful moments instead of just one big because then you have this variety of stories. Yeah.

But then also, you may change the same story in different ways because you can start by talking about the framework or the concepts and or the benefit that you bring with your work and then using a bridge to talk about this story and illustrate that that benefit in a more deep level. Or you can go in the other way around starting with the story and then being in the topic and sharing that connection, how they are working to, together. So I feel that having clarity in both, like I just say they are assets to your business. Having that clarity is like having, like, the control in the sense of you know why you are sharing those Yeah. Where you are deciding to share those and how you are doing.

So how is going to have you to have a bigger impact. So absolutely. Yeah. Okay. So, let’s wrap up because I feel like we have so many different things that we can keep talking about.

But, I don’t know. We, maybe there are something specific that we didn’t cover and you would like to highlight, feel free to to do so now. Yeah. Well, thank you so much for having me. It’s been such an interesting conversation.

I think we really covered a lot. It was about using your stories to connect with your audience and to be memorable, to reinforce points. And I think one thing that I would say that I see with with people that come to me is that just that same point about evolution and not being afraid to to reinvent yourself or to try something new. And sometimes your story is what leads you there. So whether like, maybe you’re working with Reme and you discover, oh, yeah.

I never thought about this thing in this way before, and I never made this connection. And, oh, okay. This makes this new step that I wanna take seem more meaningful or the possibilities are even bigger. And so I would encourage you to lean into that And, then to use that to your advantage because it’s what helps you to translate for people what it is you’re doing and why you’re doing it. And, yeah, so brands are living things.

They’re evolving, and you’re evolving, and the things you do plant a stake in the ground. This is what I’m gonna stand for, and this is how I want to be perceived. And at the same time, it can change as we were saying. So I those are the things that I want people to remember when they think about storytelling and being visible and being a brand. Yeah.

Love that. Yeah. I love when people say, like, I haven’t thought of that that way, but makes a lot of sense. It’s like, oh, yes. Yeah.

I love that. It’s such a good moment. Yeah. Okay. So just to finish, like, a way to summarize the connection between personal brand story and authority for leaders.

How will you summarize that connection? Yeah. It goes back to what I was saying in the beginning about your story helping you to be a better leader. So you’re a better leader because you are shown as a whole person, a holistic person to your audience, to your clients. They see you as not just and it might I could see why it might seem a little nerve wracking, a little bit scary because they don’t you can hide behind your professionalism, but it’s better to be human and to be seen as human.

So it helps you to be a better leader in terms of connecting. It helps you to be a better leader in terms of explaining. So when you wanna share your philosophy, your reasoning, your particular approach, your methodology, rather than like, those are some dry words on their own. But if you have stories to back them up, then people can understand, okay, this is why we’re doing it this way. This is why you’re leading me in this direction, and then you have more buy in.

And so then your team is working better or your clients are getting better results because they are fully trusting you. And that’s another reason why your stories are so important when you’re a leader is because you need trust. People aren’t leading you’re leading a group of people, and they’re not gonna follow you if they don’t trust you. And so when you can share a story, then they can trust this is someone that I wanna follow or this is why I’m gonna follow. And you’re, as a leader, you are being bold.

You’re at the front. You are going first. You are the one that’s experimenting, and it’s your responsibility depending on the outcomes. And so I’d say for yourself as well, stories help you to trust yourself. They’re like, okay.

Yeah. I am this person. I can do this thing, or I’ve done it before, and I’m gonna apply it apply these tools in this context so they help you to better lead yourself, and they help you to lead your your people because they’re like, okay. Even if I don’t fully understand this thing right now, for all of these reasons, these stories that she’s told, these waves that she’s explained to herself, I believe that she’s gonna lead me in the place that I wanna go, and so they will continue to to follow you. Yeah.

I love, what you say about the idea of how even having clarity in that can bring you a lot of, not just others trusting you, but also your staff trusting, especially because both of us, we work a lot with people in transitions in their business. Yeah. So in that moment, it’s so important, this reinforcement. Like Yeah. Oh, yeah.

I have things and and make sense that I’m now doing this next step. So for me, I will use, like, the to to as a summary, I feel like recognition and credibility because both your personal brand story and change those aspect of you as a, the authority of you as a leader. I feel that both is like helping you position is, like, who you are as an expert Exactly. But also bringing that credibility, aspect. Like, again, going back to the trust because it’s like we need to trust each other to decide to keep going further in the relationship, and that also applies to business, I believe.

Yeah. Definitely. Okay. Thank you so much. Please share with us where people can find you.

Of course, the links will be out there, but, yes, if you want to point them to a specific direction. Yeah. So, you can my legal name is. So I think the easiest thing to do to connect with me on LinkedIn, which is where I’m the most active, is to, yeah, send me a connection request. I’d love to connect with you and to hear what you got out of this conversation, how it was helpful for you.

I’m also on Instagram at Gabrielle Gweneth, and I’m hosting a master class in a couple of weeks called accomplished to iconic. It’s especially for you if you feel nervous about your boundaries and being visible, and you’re not really sure what to share. And so it’s gonna help you to figure out, okay. This is how I can move to that next level of elevating my brand, elevating my visibility without completely, like, blowing past all of my boundaries and without having to be on social media twenty four seven. It’s really about leading on how people can trust you and the things that you have to offer your credibility that you have to offer and being strategic.

As Rami was saying, it’s not about, manipulating people. It’s about making thoughtful decisions, considered decisions. And so I’d love to have you with the master class. If you go to my website, which will be linked below, you will be able to sign up in a couple weeks. Yeah.

Amazing. So thanks again. Yes, Yeah. I would love for people to to come back to us and and share about what they learn or what has is a thought that they have gone, thanks to this conversation. So this has been a pleasure.

Thank you again, and see you soon. Thank you, everybody, and thanks for me. Bye.