Personal Brand Story and Marketing while sad,
with Reme Mancera and Nailah King

Welcome to intersection chats. Today, we are going to talk about the connection between personal brand story and marketing while sad. I am Reme Mancera, a personal brand story strategist. I am delighted to be here with Nailah. Thank you for accepting this invitation.

Yeah. I’m excited to be here. I’m excited to, you know, talk about being sad, one of my favorite topics, but also how it connects with my business. Yeah. Nice.

Okay. So I just explain a little bit about what is your business about to to have a bit of context of what you do, please. Yeah. So I am a CX copywriter and strategist. I work primarily with other strategists and, consultants and facilitators.

Facilitators, I’m particularly keen to reach these days. Anyone who kinda does, like, done with you type of work, and I help tell the stories of their clients, essentially. Nice. So let’s go to the topic. So how in your experience and in in your, what are your thoughts about that connection between personal brand story and marketing wise app?

I think as someone who’s navigating, like, a chronic mental health condition, I think the narratives that you share or don’t, kind of shapes your brand story. So for me, my marketing differs from a lot of people. A lot of the sort of marketing, narrative is to try to talk to everybody, even within this notion that you have a target audience. Like I’ve shared that I, you know, would like to work with facilitators and strategists, but at the end of the day, I can’t work with everyone because of the capacity that I have. I don’t always have the energy to work with tons of clients or clients who are really keen to do things sort of quickly, for lack of a better word.

And I wanna emphasize that there’s nothing wrong with wanting to get in, get out, and get a project done. It just doesn’t work with my capacity, and therefore, we’re not a good fit for each other. So that’s why I would say it probably differs, and I’m really even within that niche of done with you folks, I’m really looking to work with my fellow sads, with my fellow low energy entrepreneurs just because they understand the challenges that we face, and there’s significantly a lot less pressure around, like, deadlines and and the like. So, yeah, I respect people’s need for urgency. It just is incompatible with my business.

So when I think of my personal story, again, I came from corporate where, like, it was now, now, now, now, now. People did not care. I have a pretty famous story that I tell a lot, which is that, like, we had worked, busted our butts for three weeks to do this campaign. CEOs decided that because a competing other company had a marginally better offer, we had to start over, and we had to do it within twelve hours. And, you know, I couldn’t take lunch.

I couldn’t take breaks. All that stuff really normalized normalized. And I went into bathroom to cry, but there was already, like, four people in there crying. So this whole notion of, like, urgency and pressure that comes from the corporate world still exists in the sort of online business world. And, again, if you if that’s something you are comfortable with and that’s the way you work, I totally respect that.

I am just not for you. And when I share my personal story of just all the burnout and all the pressure and all the stress and kind of how I I needed to kind of be a solopreneur in order to manage my mental health better, that resonates with a particular group of people. And that’s helpful for me because I don’t have to necessarily feel like I’m making excuses because, you know, I’m in the middle of a mental health crisis, and I need more time. Like, it’s just been great for finding helping me find my people. But on the flip side, it is different than what we’re told, right, which is that you try to appeal to as many people as possible.

But I like to set expectations. I work with a lot of transparency, and I want you to get what you want. So if you want client stores done in three weeks and I can’t deliver, I’m always happy to refer you to someone who can. Love that. And I feel like this idea of how you sharing your what you stand for, what is like the way that you work, and and your approach is something so valuable, not just for attracting aligned clients, but also as a way to to lead by example.

You are allowing them to do the same, not just with the work that you do together, but even in their own businesses as something that they can give themselves permission. Because I feel like I I I’m I’m also a a solopreneur, and I feel like at especially at the beginning of starting the the business, there is a lot of pressure on how things should be done. And I feel like we need to unlearn certain things because it’s like, okay. I am running this. I am the one deciding what is a priority, how I do this.

And I feel the key is, like, the communication with the people that you are supporting. So So you are everyone is the is in the same page, and you know what are the expectation for you and for the others. So that’s the key. And there might be people that there this is not for them, and that’s totally okay because you are not getting into this, relationship with a client that they are expecting something else that is not possible for you or the focus is in another place. And then for you, maybe for some people, the focus in is in the urgency.

For others, it’s more into the creative or the innovation of the way of doing certain the certain way of doing things. And that’s good. It’s more valuable because that’s the approach that they like. So it’s not either that one is the best way and the other is the bad way. It’s just okay.

What is good I appreciate as the consumer or as the facilitating? So I really like that you are bringing that up and the the idea of transparency. I feel like that’s, like, the key when when it’s like you are attracting people that really appreciate that. It’s not just they are okay with this. It’s that they appreciate that approach.

So it’s something that they will, value as well. Yeah. And I was actually discouraged actively of putting that on my sales page to be like, you’re gonna deter clients. And I was like, great. Because on the reputation management side, and I wrote a pretty good email about this.

But on the reputation management side, it starts with the clients that you choose. Right? Like, if somebody is expecting, you know, a suite of client stories in three weeks, and that’s what they’ve put in their description of what they would like, I refer them. I know that I will not be able to deliver because of my mental health, and they deserve to have someone who can do the thing that they’re setting out to do. And that, in turn, leads me to have better testimonials and just better and deliver a client experience that’s, you know, within their expectations.

And even within my contract, I do say sometimes, you know, because of my mental health, I need I need a beat. So they still have that out, because I can’t make someone sign a contract for for instance. They still have that out to kind of make sure that I’m still for them. But I would say for a lot of businesses, the intake process as the start of the reputation management, like, process is not talked about enough because, we just need to be honest with ourselves, and that’s okay. Again, I think there’s this notion in, like, a lot of mainstream business spaces that you have to want to work with everybody.

And on the flip side, that everybody will want to work with you. But I think it’s just being transparent about what you can do and what your capacity is, and that prevents a lot of conflict down the road. Because I’m the type of person who is at the stage at her big age where I don’t wanna be stressed out on a laptop I paid for. I wanna be, like, doing the work that I wanna do without being stressed. If not, why leave corporate?

Right? Like and I do wanna add some context to this. I also have a part time role to help me manage my finances, when things are slow. Because, again, I wouldn’t characterize myself as someone who is, like, booked out. To me, that’s actually sounds quite stressful.

So I’ve had to create systems and backups to support this. But, again, for me, having a part time job is potentially better than having to manage people who ultimately I can’t meet their expectations. Yeah. I feel it’s really important to same as all these shoots that we list them from everywhere, like, all the pressure on what how a business should be run and and how, marketing should be done and all the shoots. I feel like also in terms of the business model is something that we need to, stop and think about.

Okay. What is the model of the business that feels good for me? And how if I know that I have, seasons of low energy, how I am going to address this in a way that I have stability and I in a way that is supporting the lifestyle that I am looking for or that I am trying to to to reach. And the same way that this, like, is not this the only way of running a business, a successful business. First of all, what is your definition of success?

Because maybe for me, is having the capacity to close my computer and go to the, mountain to have a walk. And that’s for me is luxury. And for some others, other stuff, and it’s okay. So it’s not that one thing is right or another, but I feel like having clarity on that is important. Sometimes as you said, like, the mainstream messages is going in another direction.

And even if it’s something that I am not looking for, I feel like I am failing to get something that I, honestly, I don’t want to achieve. It’s like, why I am getting that message as a way to lead my business? Because I am doing this for having the capacity to have this flexibility. I’ve moved things in my own terms. So I feel that’s going back to this idea of having clarity on what is good you want, what are the priorities for you, what makes sense for you, for your business.

So I think there are the connection there as well about having the clarity on and even allow yourself to to ask those question and and decide and think about what do you want. Then also the idea of there are different seasons. It’s maybe now is one thing and maybe in a year is something different, and it’s okay. And it doesn’t mean, like, this better or the other is what I need now and how I feel like doing my business and and running my business at the moment. Yeah.

And on the CX side, this comes up a lot as well. I had a call with someone, and they were very concerned that they aren’t they don’t have a lot of profit based results. And so I went through their testimonials, and I’m like, none of your existing clients are talking about this. That’s clearly not important to them because that’s the theme across, like, 16 of these. Just because somebody said it, and it’s not it’s not saying that they don’t have expertise.

It’s saying that their expertise may not apply to your clients. I think the problem with CX right now is we’re forgetting to listen to our clients. That CX strategist, even me, doesn’t know your clients. The only thing that separates me from those other people is I talk to your clients. So even my own expectations of what they think was the most valuable part of your service sometimes are not true.

I’ve had instances where someone was very profit driven, and they wanted to make sure that that benefit was conveyed, which it was. It they had a major they had a major income boost, which was demonstrable and provable. No issues there. But when they actually read the story, the light went on for them to simply say, oh, actually, I like the way the story went. It kind of talked about my personal story and how that kind of got me to where I am today and and the things that are important to me now.

And that was again, that was someone who was like, I made tons of money. This is gonna help my this is gonna help the service provider. I’m like, probably, but not everybody is going into a service provider project or agreement thinking that they’re gonna come out balling out of control or like Scrooge McDuck diving into all their coins. You know? That’s not always a priority.

Sure. If you are a business coach, I can see how that would be a good benefit. If you are a money coach, makes sense. If you’re if you’re promising, like, income improvements, then yeah. But I would always say that, like, it it really just is about looking at your individual business and seeing what your clients think is most valuable to them.

And I know that’s kinda counter to people’s normal advice. Sure. There’s normal benchmarks or things that we look for, but I think a lot of good benefits and value is lost in just constantly pushing profit, which is it to say you can, you know, not talk about it before the girls start to tussle with me. But it I think it doesn’t serve every business. I think you really have to listen to what your clients are saying because there’s often themes, and that’s what happened in this instance.

There were certain themes that kept coming up, kept coming up, kept coming up, which is that there are greats they they have a lot of synthesizing, like, power and value, and they give people a lot of clarity, which as someone who has been in decision fatigue, that’s, like, very valuable. So, yeah, I would say, you know, in the same way that learning to kind of unlearn, these stories and these narratives that are being told because they just simply do not apply to me, I think on the CX side, it’s true as well. You know, just because somebody said you have to have you always have to look for a profit result doesn’t mean you have to force it. You know? You you may find in your existing testimonials.

There’s actually themes that consistently recur, and that to me is more valuable than the one time you get 10 x somebody’s, income. Because as I always say, results are not just, provable, but they also have to scale, and that’s kind of where income claims can get tricky. This resonates a lot to me as, like, in my own business. I remember being so stressed because I don’t have specific numbers, that kind of what they tell you that you need to put in your testimonials and your results and all that. And then having that, like, analyzing the testimonials of the people that are working with me and seeing, like, clarity is one of the things that they are highlighting and how having someone, like, going through their journey together and making question that makes sense, look at things in a different way, and all that, those was the thing that they were highlighting more.

And then, of course, they get sales that that this has an impact in their business result and income. But the first thing that they were highlighting, the more important thing was clarity. So I I resonate a lot with that because that’s I have seen that and I have experienced that from the point of, okay, I don’t have these numbers, how I am going to to to show, like, the results. I know how how is impacting them, but I don’t have a specific number related to the number of sales that they are having more or things. So I totally relate to that.

And going back to the idea of, storytelling specifically, when you are going to promote your business and your offering while in a season of being sad, I would love to know your thoughts on how do you think is different from someone that has clarity, how they share their personal brand stories and their their storytelling versus someone that maybe they don’t have that much clarity on how to use their personal stories in their marketing. Do you think there might be some difference in how they approach this? I mean, in terms of, like, the lower energy stuff, I always encourage people to not overshare and to kind of create a threshold of what they’re willing to share. Because I have again, I have a long mental health history, and I don’t share a lot of things. So creating that boundary for yourself for sure, to keep yourself safe, to keep yourself regulated.

And I know that Katie Kurtz, who is a trauma informed practitioner, she has lots of tips, and she’s just great in general. She also talks about this, when you’re telling your brand story. It’s it can be quite vulnerable, and I do think there’s also, like, mainstream narratives that are very you know, we all have the same twenty four hours and really, it can be quite antagonistic towards us. I would say that sharing your personal brand story, however, does tend to make people feel seen in some way, whether that’s your clients, or your peers. So I think it’s around, like, figuring out how you wanna share that information without, again, overexposing yourself, but also remembering the kind of goal, which is to make people feel seen and understood, and to connect with your brand in that way.

Whereas someone who maybe isn’t wouldn’t fall under that category of low energy entrepreneur, they might feel more inclined to share more of their personal history or their personal story because it may not include things around their mental health or anything like that. So I would say that’s probably the biggest challenge I face and some of my peers face is sometimes you will try to share your story, and then this happens on threads a lot. People will then say, well, you know, then you’re not being able to serve your clients. If you’re it it can be challenging because you obviously wanna assure people that you can handle their project, but you also want to be transparent about the fact that in order to do so, you may need more time, you may need more extended deadlines, etcetera, etcetera, which is also why I tend to work more with low energy folks who kind of get that because I don’t wanna have to do all the extra explaining. And, again, I think it’s your money.

You deserve to get the experience that you want that you’re looking for. But, yeah, from a storytelling perspective, I think protecting yourself and how much you share and what vulnerabilities you share for the sort of sad, low energy person is different because, a lot of this stuff may have started earlier because, ultimately, business is personal. Not everybody comes to their business or not everybody comes to them as a, for their service provider services coming from a good place. Like, it could be that they’ve been burned before or they it could be that, this the previous service provider wasn’t the right fit, and they’re they feel like they’re starting from scratch. So definitely in your storytelling, holding space for the fact that you have had those experiences, but recognizing that some people may feel exposed, like, just really kind of being mindful of how you share your story.

But then again, on the other side, if you don’t necessarily identify with that identity, I think in some ways, you have the ability to be more vulnerable, which obviously makes people connect with you. That said, that vulnerability can sometimes turn people off. You know? Like, I think it’s a balance on both sides to figure out what you want to share and what’s important for your, clients to know. So I would say the TLDR of it is figure it out what you wanna keep for yourself and then also what your clients need to hear.

Yeah. I I agree 100% on the boundaries. That’s I feel that’s so important. I am a really private person. So when people tell me about that concern, about how they know the brochure, it’s something that I really, pay attention to.

And then this idea of how, in my opinion, when you have worked on your personal brand story and how you are going to share your stories, that’s for me, that’s, like, 100% connected to strategy. So how I look for stories and I help people identify which stories to share is connected to what is their offering, what is their unique approach. So having clarity on those elements that you want to highlight because that those are important elements to how you do your work. When you have clarity on that, then it’s like, okay. Let’s go back to your journey and identifying these meaningful moments that will help you to explain why those key factor, why those benefits are important, why your approach is different from others, and how that’s connecting back to your own journey.

I feel like when you have clarity on both of those, that’s going to help you to know exactly, okay. I know this is the story that I want to highlight. This is the meaningful moment that I want to highlight because I know that this is like a bridge to talk about this specific benefit. I am deciding in this moment how much I go into details or if I go super superficial level. And I have a lot of clients that they were working on corporate, and then they have some kind of burnout and then leave move them to do another work.

And how that process of going outside of corporate is something that is, like, a really vulnerable moment for them, but it’s, like, how you share that in different scenarios is different. Because maybe when you are, like, I don’t know, in your social content, you are more superficial, but then in your newsletter, you go with a little more into details. And maybe in your onboarding, you are opening up a bit more because that’s helping you to create a safe space for your clients. So even the same moment that you’re sharing, you can decide which level of the depth you go into it. And I feel that’s when you have that set of stories, I work my my I created a framework because of that because I I felt overwhelmed by the idea of just one big story.

And I felt overwhelmed by the idea of not having an epic story and not knowing what to share that might be relevant. So that’s how I started with the work with clients developing this framework, and I called them story connectors. So one moment of your journey and one moment a key factor of what you offer. So the idea is that when you have this set of stories, you know which one you are sharing, and you know which one you feel more comfortable now to share in this space. That gives you the capacity to decide and to see, okay, I feel more comfortable sharing this story that I feel is not so vulnerable to me in this moment.

I feel more comfortable sharing about that because this other one, I know that is powerful, but at this point, I don’t feel like talking about this one because that’s making me go back to moments that I don’t want to be talking about now. So I feel like even having clarity on the different moments that you want to highlight, it gives you the count the power to decide the level of detail, but also which one of these stories you want to bring because of how you feel when you share those. I don’t know in your experience, but with, clients that, they have, some kind of low energy or mental health issues in the past, it’s like, first is, like, feel safe around their own storytelling because it’s so important for you. Otherwise, you feel pressure. You are feel like performing or things like that.

And that somehow is not helping you connected to the people that you will feel aligned to. So I feel that bringing that honesty with yourself and what you feel okay with doing, again, back to the permission. Giving yourself permission to decide which narratives you are using and in which way, I feel that that brings you, like, the the, yeah, the empowerment to to you are in control in the sense of you are deciding what to share and how to do it. Yeah. I mean, I have a coaching certification.

I don’t call myself a coach because I don’t have enough hours, but I bring those skills to the conversation. And typically, how I, interview is very different than other copywriters. Again, not saying it’s better. That’s just how I choose to work, before they tussle with me in the comments. So I give ninety minutes, and we discuss a set of questions, and we, I move more like a facilitator in the sense that, like, we talk about what the space is for, what they are meant to, what they can expect.

And also tell them not to self censor because I actually don’t share the transcript with clients, because this is our time. And, And, again, business is personal, so sometimes things go on the can on tangents. Sometimes people get emotional. People have cried. I want them to feel safe in the space, so I do not send the transcript to the client.

One, some some of those are 50 pages. Y’all ain’t reading that. And two, I don’t include anything that, the client has said explicitly. I don’t wanna share this, but it’s it’s within this context. So I don’t censor them in the moment.

I edit later. And then sometimes, some people are like, actually, I think I feel safe to share this information because it might make someone feel seen. But as a space holder, I don’t censor anybody. You could swear if you want. That’s not gonna appear in the final version.

Like, really just express yourself, because that’s so nice that you feel trusted and you feel safe in a space to speak freely. Because I see myself as more of, like, a narrator, than the person telling their story. I feel like someone’s told their story, and I’m narrating it. That’s kind of how I see the story. But, I always tell people not to feel pressure to, share things they’re not comfortable with, as well as I always reiterate, I’m not looking for any particular type of answer.

Like, if this is the answer, that’s the answer. I don’t need you to judge it up. I’m the storyteller, so I know what what to do, with what you shared. So don’t feel like you have to invent things or overstress things. And that immediately puts people at ease because I think they think that they have to perform, to your point.

And that’s we’re just talking. But a lot of stuff tends to come out, and it can be a revealing experience. So, yeah, I rely on the coaching side of things to kind of manage those conversations. Because, again, people can be vulnerable. People may have had a bad experience that affected their business quite negatively.

So I try to hold space for that as much as possible. Nice. Yeah. I love that that approach. Something that, when I was thinking about our conversation, something that came to my mind is how I feel like when you have the foundations of your messaging and you have, hardbound how you are sharing your stories, I feel that that also take out some pressure about being on the trends.

Like, what is, a trend in marketing versus what is the foundation what are the foundations of your business, of your messaging, and the the what you want to convey. I feel like that’s also something that for me, even when I have been in seasons where low energy, or being sad and not been, like, really knowing how to to approach my own marketing. I feel like when you have declared on your narratives that helps to okay. I don’t need to be doing certain things just because the market is doing certain things. I can keep with my narrative talking to the my people, and and being on my on my side of my business even if I don’t I am not trying not to compare to others and what the others are doing.

I would love to know your thoughts on that. How do you feel one thing affect each other? I mean, the whole reason why I started doing client stories is because I wanted to talk to clients. I wanted to see their perspectives, in ways that don’t feel trendy or in ways that just speak to different types of transformations. Because I was doing website copywriting and, you know, with the AI of it all, I kinda shifted away from that, and I wanted to tell more unique types of stories.

And I myself have relied on client success stories for of the bulk of my marketing. On the author side of things, because I write horror, I have to create content. But I I don’t wanna do that across so many things. So, as it relates to the business, I tend to share client success stories because they are typically long form. I can cut them up and share them how I like, and they’re typically evergreen.

Sure. Clients move on, and maybe they have someone else write them or or whatever, but they’re still relevant. I feel like I was looking for an evergreen form of marketing because I do go through periods where I just I cannot, or, like, I just don’t wanna be mad on my phone that I paid for. So I don’t wanna be on social. So I think for me, in terms of messaging, in terms of storytelling, that’s where client success stories or you can call them case studies, really shine because they are long form.

They are typically evergreen if you move away from, like, data points and profit, like, margins in particular. They can last a long time. I have a client who, one of her future clients at the time of her intake had read through all the stories and was actively referencing them as, like, why she made her decision. And, like, sure, she’d been following along for a while, but they weren’t referencing, like, their social media posts, for instance. And they’re they’re those are great too.

I just think there’s something deeper about an evergreen story that people can, like, see themselves in. And that’s to your point, I think that’s what long form content marketing can do. I know there’s so much push for short form and all this talk about attention spans, but I’m like, I don’t know. As someone who’s also in the bookish space who read, like, a 103 books last year, I’m like, no. People are reading.

Maybe you’re not, but people are reading. Nonfiction, fiction, audiobooks, people are reading. It’s just, is the narrative engaging enough? Because I was approach writing the stories of my clients’ clients as, like, little short stories. Like, there there has to be a hook.

There has to be an inciting incident. Like, I I look at it very narratively. And I know that’s annoying because, like, stories are narratives. Narratives are stories. But I do really take, like, a creative writing, for lack of a better term, approach to those.

I don’t necessarily take a, like, rigid kinda business framework. I’m kind of more like, how do I gauge people at the, like, story level? You know? Why do we remember fairy tales and how that goes? That’s always what I’m thinking of.

How do you make those stories stick? And I think of, like yeah, fairy tales. Like, I, still remember most of Goldilocks because even at my big age. So, like, I think the more narrative approach has helped me create those stories that yeah. These these clients of, my clients are just binging them.

Like, it’s like a serialized story. So that’s what I focus on, and that seems to be successful with the people I’m trying to reach. I love that approach. I one of the examples that I like to tell, when I’m working with someone is, like, you know when you are starting a book and you start the first page and you are already in the middle of an action and something’s going on, you don’t know why, but you are feeling emotions and you want to keep reading. It’s like how you can share your personal story, one of these meaningful moments in a way that you are doing that with your with your the people listening.

I I work a lot with people that they are going to be podcast as a guest. So I I we are, like, practicing how to articulate the the thoughts. And it’s like, how you can do that? And it’s back to the ideas of I love reading books and and it’s like how certain things that I know are powerful to me when I am as in the other side listening to the story or or reading the story. How this is, like, engaging me and making actually, keep reading and binge.

Back to the point of potential, I I resonate a lot with that because it’s like, I am listening to interviews that are two and a half hours. And I am reaching them in small, parts, but I am watching the whole thing. It’s like there are room for long term long, form content in different ways, what makes sense for you, what makes sense for your communication style. But this is not only the short form, the things that we need to focus. Back to the at the beginning of the conversations, like, what makes sense for you and your business and the things that make sense, for you at this point.

I love the idea of evergreen content and how that especially with the topic that we are, talking about low energy and, being sad is like, you want to go back to the priorities and having clarity on what is, like, effective for your type of business. I feel like that’s going to connect with Evergreen in that sense because it’s like you have this body of work, and then it’s like you are bringing back people there. Even if now is a low season, you have work to have that in place. So, I feel like focusing on what is going to work for you in terms of trust building and then in terms of creating that connection. So so I feel like this idea of what can be something that is not connected specifically to now, but is something that can work for you in more a long term vision, I feel that’s really powerful, especially for for people that are looking for that kind of solution while being sad or while low net energy.

Yeah. I think I need people to use more, like, personal pronouns when they make these declarative statements. And I also recognize that for a lot of people, they’re in an online business bubble. Right? Like Mhmm.

Yeah. I think we need to trust people a little bit more to based on the stats I’m seeing, which is yeah. People are people are reading books. There’s a reason why indie bookstores are back. People are reading.

And some of those books that they’re reading are, like, 500 words. Or 500 pages, pardon me. Yeah. 600 pages. Some people are reading epics, so they can handle a 2,500 word thing.

Okay? Like, let’s trust our people more. And, again, are people reading this in one sitting? Not necessarily. Some people are.

If if the content’s that good, they are. But I think we just need to trust people a little bit more because that in and of itself is like a narrative that, is being pushed. Right? And, you know, I could go I could go on a tie break, but I’ll say I’ll spare y’all. I have a blog kind of talking about this anyway.

But, yeah, I do think we need to trust our clients more to enjoy the content, let’s say. We don’t have to you know? There’s a place for a short form, particularly, you know, social media. I get that. I’m not saying, you know, that short form should go away.

I just think people need to be a little less dramatic, little less defeatist, little less fearmongery about long form content, especially with how things are going on social where there’s a lot of slop. People are looking for depth. This is the perfect time to start using more long form content, like client stories. And you can, again, you can cut out a good quote. You can cut out a good section.

This notion of, like, omnichannel marketing doesn’t go away, but I also feel like as a low energy person, I’m not omnichanneling. I’m tired. That is not always likely for me. So I like the idea of, like I know I gotta get my ring light on and film eventually. I’m still behind.

But, I like the idea of just being able to constantly reshare those stories, especially for people who have, like, large libraries of these, like, ten, twelve, like, and upwards. You know, and you can repurpose them to other formats. Like, I think it’s just a good it’s a good kind of singular piece of content that you can repurpose and reuse all the time, and you don’t have to go back to square one. Mhmm. I know it is an incredible amount of effort at the start, whether you do it or whether I do it.

And I have a very, like, comprehensive process for a reason to make sure that those stories go the distance, which is why I don’t do I don’t aim to do a interview less than ninety minutes. And sometimes they’re shorter, but, like, that’s kind of the block because I want us to have a meaningful conversation where I’m not censoring you. I’m not steering you towards any conclusions. But, yeah, I would say that, for anyone who identifies as low energy or who has, like, a mental health condition, definitely to consider, like, long form marketing, whether that’s blogs or client success stories to promote yourself. Because, yes, it takes a bit of work to get started.

But once you’re done, you can just continue saving and, sharing, and you can kind of coast in those seasons. Yeah. To me, it’s really important to also think about bringing someone to help you if you have the capacity. But if you don’t, look for what are the more natural ways for you to communicate because maybe you are more of journaling person, so going writing. But maybe you are more like the voice, not not to someone else.

Maybe you can record an audio telling that and converting that later, proposing into a piece of content written content in your website or even in your, as a podcast or so on. All that to say that if you don’t have the capacity to get external help, maybe thinking about what is the more natural way for you to telling, those, like, evergreen topics or or meaningful, concepts that you want to share. Look of what are the ways that for you are more natural, maybe teaching to someone is your way. So maybe try to to do in that scenario where it’s like making things easier for you. I feel that idea of trying to make things as easy as possible, especially if you are in a low moment.

It’s like, okay. How I go back to basics? How I go back to what is the foundation? What I know that works for me and my capacity? And what are my priorities.

I feel that that will be my way of, as a summary of this, like, the topic that we have talked about. I would love to know what are your thoughts on how will you summarize what we have talked about? I mean, I would say that if you’re someone who has, mental health condition or you identify as low energy and you’re also a business, know that you belong here, and your story is unique, but it also echoes with, that of many others, and you should share that story within your kind of capacity for sure. And I would say also, like, sometimes it doesn’t look like what it looks like for me. I went through, like, mental health crisis.

I shouldn’t laugh. I get nervous when, you know, I talk about it. But, so going into this year, I just had to be like, what is easy and simple? So, like, having more conversations, more podcast. Because the thought of, like, opening up Canva and having to make a graphic or, like, having to film, like, that does not feel accessible to me right now.

So, yeah, just knowing that, like, also things can change if you’re not feeling up to, you know, writing something or whatever. There are other alternative formats. And I have seen in terms of of of another effective, evergreen topic is to turn those written stories into podcasts or private podcasts. Well, however, that’s something that people can also do. So, yeah, everything that we talked about, but also, like, you can still go back to that source, content and transition it or transform it into something that’s evergreen but in a different format depending on where you are at.

Because, again, I’m kind of in my, like, okay. Actually, the podcasts are easier for me because I am a yapper. But, also, there’s fewer questions, and I don’t have to open Canva, and I can just speak my truth and speak from my place of expertise. So right now, I’m kind of like, okay. Let’s book some book some podcast because I don’t wanna post on feed.

But, yeah, if if if anything resonated with you in this conversation, please share your story. And, while it is unique, again, a lot of people will be feel seen for with it. And, it can be lonely for us, because there’s so many kind of, like, mainstream people who do not get where we’re coming from. So I think the more, folks in a similar position share, I think it’ll make us all kinda feel less alone and kind of continue to build that community. Love that.

Thank you for sharing that. And I’m I love that for yourself, you are giving yourself the the space to okay. I go. I talk to someone, and through a conversation is a way to show your expertise, show your point of view, what makes you unique. And at the same time, you are building that body of of work because now, for example, you can create a playlist with all the places that you have being a guest, and then you can share that playlist to people that want to learn more about your approach and learning more about you.

So even with the same format is already something that you can repurpose and then, of course, sharing in different formats and so on. I love repurposing, so I can talk about that, a lot as well. So yeah. So I I feel that for me is back to to okay. Listen to yourself, what are your needs, and find a way that makes sense for you.

And then look for others that are in a similar situation or others that has been there and and want to share how they did it and and what was their way. I feel like even listening to samples of others is helping has helped me for sure, to give myself permission to do things in a different way and to go back to listen to myself and my needs. And it’s like, yeah, you are allowed to do things in your own terms. And and maybe it’s not the mainstream, but I love that it’s like there are more people sharing a message about yeah. There could be dong in different ways, and it’s totally okay.

Yeah. I mean, it’s it’s your laptop and Internet connection that you pay for. At the end of the day, of course, you need to make money. I I I would never say that, but, like, just because Johnny Two Shoes is doing it, doesn’t mean you have to and doesn’t mean it works for you. I think that was a big game changer for me because as soon as I realized that I could that it, a, doesn’t work, b, because of certain systems of oppression, it it probably it was never gonna work for me.

I don’t have to follow the same expectations. Like, you are the decider. You can make the rules. And it may it may not get you as many clients. It or it may.

Like, sometimes leaning into who you are gets you exactly the the people that you need to be in community with, who you need to work with. But I think within, you know, certain guardrails, of course, I think letting go of mainstream advice and just, you know, accepting that it it was probably built not to work with for you, a lot of these mainstream storytelling frameworks and stuff are built by people who have a lot of privilege. And it’s it was just never gonna work. And that accepting that just took off so much pressure. I will acknowledge that sometimes there is another way of, like, having to start to kinda build your own custom thing takes work and takes effort and labor and and energy.

Whereas other people who don’t have to deal with that can just follow the rule book, follow the playbook. But I do think, ultimately, it’s worth it because it creates a business that is not creating more burnout, which is what most of us have left. Right? Like, it’s not replicating those, like, nasty patterns that we are trying to escape from. But I do wanna acknowledge that, like, part of the reason why maybe people don’t always take that permission slip is because some of this is creating your own road map, which is labor in itself.

100%. K. Thank you. Thank you so much for this time together. I really appreciate, having you and having this conversation.

So how people can learn more about what you do and get in contact if you they want to to get your help? So I’m most entertaining on threads, which is I think all that’s linked. I’ve also my newsletter’s, like, not sales y. It’s just me yapping about CX and reputation management. There will be lots and lots of gifts.

Yeah. That’s a good way. And then I’m kind of revamping things. Speaking of making changes to your business to make it easier, but I probably will be, if you need support with your client success stories and you are a low energy entrepreneur listening in, I will probably take things on projects in April, with a slightly new structure. But, just send me an email or send me a DM, and we’ll chat if you, wanna know some things before the sales page is revamped.

Okay. Nice. So I’m going to make sure that also the threads links is, they are in the description for people. Yeah. Other than that, if anyone through this conversation has some thoughts, feel free to share on the on the comments.

I’m happy to keep the conversation going. Thank you so much for bringing it this topic. Thank you for being here, Nailah. Thanks for having me. See you next time.