Personal Brand Story and Selling in emails,
with Reme Mancera and Breanna Owen

Hello.

Welcome to Intersection Chats.

I am Reme Mancera.

I am a personal brand story strategist.

I am delighted to be here today with Breanna.

Thank you, Breanna, for being here.

Hello.

Hello.

Thank you so much for having me.

Can you please, let us know what you do, what is your business about?

Yeah.

I would love to.

So my name is Breanna Owen.

I work with service based business owners and entrepreneurs to really help them burn the playbook and build email strategies that are meant to and designed to work with them and their energy specifically.

So I use an email energetics freight framework that I have built and developed over time, to really help these business owners take email and turn it into a take it from being a chore to their most aligned trust building profitable marketing channel within their business.

Awesome.

So today, we are going to talk about the intersection between personal brand story and email, especially selling in emails.

So my first question will be about what has been your experience in the point of connection of those two topics?

Yeah.

Well, I think it’s, there are a couple of things that happen when I think about selling in general when we’re talking about email or other content even.

But for the business owner, it is it can feel so hard for people to feel like they’re selling.

They don’t there’s something about selling that we still have to work on and demystify and take the danger out of it.

I work with a lot of female entrepreneurs and female business owners, and there could be something in that even too about how women just they don’t they don’t wanna feel salesy.

They don’t wanna feel icky and whatnot.

And so on one it it’s a two sided thing.

Right?

Like, we’ve got to help the entrepreneurs and service based business owners be comfortable to sell their service that they have to share with the world, and we wanna make sure that what they do put out there and sell lands.

And I think everybody like, marketing one zero one is that story is the oldest form of communication, and it is the easiest way to get a point across, help people feel something is through story.

And so I’m constantly like, how how can we sell this by telling a story?

Mhmm.

Yeah.

And this is something that I feel like is, like, sometimes we, like, overthink, especially at the beginning of business, like, overthinking about how you, you hear of these messages of sharing your vulnerability and uses storytelling and all of that.

And sometimes we we go to to think even that we need to pretend to be someone else or or make our stories more interesting or or, like, pretending things.

And then when you go back to, okay, what is my core message?

What is the the the core invitation as, we we know each other from Mickey’s communities, and she always, use this idea of inviting, Sangha, as as the opposite of selling someone something.

So it’s that Yeah.

Yep.

Different framework.

Yep.

Yep.

And, yeah, I feel like that.

Like, yeah, the stories are, like, this amazing tool to bring your points, to create connection, to build trust.

And I feel like especially now, especially of course, always around selling, you need to build trust, and you if you don’t trust the other person, it’s not doesn’t make sense.

But, yeah, I feel like especially I don’t know yours, but my inbox is full, of messages arriving.

And then it’s like, okay.

How from all these messages some something touched me, something makes sense for me is meaningful.

I feel they are storytelling is really powerful.

Yeah.

For sure.

And we’ve got, oh, there was something else within within that, and now my brain is like, just kidding.

No.

There’s not.

Yeah.

It will come back.

It’ll come back.

Right?

If it’s meant

to be, it’ll come back.

Yeah.

It was about what it was.

Like, sometimes also with our storytelling, we feel like, oh gosh.

How do I make a big story out of this?

And I think people forget that a story can literally be one or two sentences.

Like, it doesn’t have to be this long elaborate thing.

You can literally just be like, it was the worst day of my life, and I still had to show up anyway.

Okay.

Now that’s right?

Like, that’s a really bad story.

Maybe don’t use that one.

But just the idea of, like, it can actually it can be really simple, and it can be really short, and it doesn’t have to be this TED Talk.

Not every story has to be this big, old thing.

Yeah.

And also, you know, these, how in storytelling sometimes creating the loops.

It’s like maybe you are just mentioning briefly that moment of your story, that bad day, And then in a separate email, you go and you actually share the whole thing and make sense about it.

And sometimes, I always, especially related to privacy when it’s a topic that people are concerning about how much to share and how to do it.

It’s like, you can go and share really superficially and people can still connect because Yeah.

As I I like to use the example of health.

If someone in your family has a problem of a really, big problem around health, everything in your business will reprioritize because you are reconsidering things.

I don’t need to tell anything about which problem, which member of my family, anything like that.

We connect with that idea because any of us who have been in a situation where, yeah, you feel like that’s the most important part.

Yeah.

For sure.

Absolutely.

I think it’s another, like, really fun way that our two our two businesses and the way that we serve people in our connect is I know part of what you do is helping people determine what stories to tell.

So we’ve got, like okay.

So we can use stories to sell our services, but then what stories do we use?

And I’m with you there too of, like, okay.

What stories will be most beneficial and impactful for you?

And this is one of those places where I really look at my client’s human design chart, and I really look at those things because their human design chart will highlight the stories that will be best and most impactful for them to tell.

Right?

Like, there’s a reason why you help people narrow down their stories because we have every moment of our day could be a story, but, like, this isn’t the Truman Show.

That is not how we tell stories.

We have to pick which stories to tell, and we would not also be able to tell the same stories.

Right?

Like, we would have different points.

Like, even if it’s like, okay.

Find the find the thing in your life, and then I tell my version of that story, that still doesn’t mean that we would have the same it would go as far and have it be as impactful for each of us.

Right?

And so I look like using their human design to be able to tell me what kind of stories do you need to be telling so that you can open that loop so that you then you can sell and then maybe close that loop or use that story to demonstrate the thing that’s going to help you build the trust, establish that credibility, and sell your thing because your thing is amazing and is wonderful, and people need it.

And it does good in the world, and it makes the world a better place.

So, like, let’s not keep that to ourselves.

Let let’s tell people about it.

Yeah.

And this idea of, like, when you can share the same story in different angles and, of course, here, we are talking about emails, but if you are sharing your story and you are telling to a different audience or you want a different goal or highlighting a different aspect of it, again, this is the strategy behind because you are sharing a specific story for a reason.

So what is the intention?

And then you can think about, okay.

Yes.

I am using the story as a bridge to talk about this specific benefit of what they offer or to highlight the point of connection with this audience.

So depending on what you are going to highlight or what is the the the the goal of sharing that story, you can use a different angle.

And even sharing the same story in different ways because I agree with my clients, I I always like to to tell them, like, when you are, like, reading a book starting a book or starting a movie and they put you in the middle of this the action, you don’t know what is happening, but you want to read more or you want to keep watching.

You can tell your own story in that way.

Yep.

Like, in the middle of the scenes, or you can start with the benefits and then move it from the benefit to the story to illustrate.

Again, using the same story, you can use it in different ways.

So I assure you with the emails, you can, help people to do the same.

Right?

Right.

Yeah.

Yeah.

Because there’s to to that point of, like, there are different there are different angles.

There are different perspectives.

There are different aspects of this that we might want to highlight.

And I do love I do love a drop them in the moment story, like, just drop them in in the middle of it all with a lot of sensory things.

I also really like, starting a story by telling the people what to think and what to feel and what to expect.

Mhmm.

Right?

Because sometimes, you know, my kids will tell me a story.

My kids will do this all the time.

They’ll come home from school, and we’ll be chatting about their day.

Tell me about your day.

Tell me what happened.

And I have, two teenagers, a preteen, and a toddler.

So, also, the variety of stories and storytelling I get is fascinating.

But, like, my teenage daughter will come home, and she’ll start telling me something.

And she’ll be acting like all the gas and on them, like, no way.

Uh-uh.

And then at the end of the story, she’ll be like, no.

That was amazing.

This was not bad.

This was great.

And I was like, see, I wasn’t really sure what to feel or think about the story you were telling me, and I thought we didn’t like that person.

Yesterday, we didn’t like them, but today, we like them.

Okay.

That’s good.

That would have been good information.

Okay.

Got it.

Got it.

Got it.

And so instead, you know, I’m like, it would have been really great if she would have come in and be like, mom, this was amazing.

Listen to this.

And then I know, great.

Okay.

This is an amazing story.

I will filter it through that.

Right?

And so how can we even do that with our storytelling of being like, this was the best thing in the world, and then this happened.

Right?

So we can or, like, I was feeling so anxious.

I I have never been more scared.

Right?

Like, the my my shoulders were in my ears.

The tingles were all down my spine, and then walk them through.

So if there’s a certain feeling that you want your people to be experiencing when they read your stuff, you can kind of set that up in the very first sentence

Mhmm.

Of this is how we’re feeling right now.

Yeah.

Even using the subject line.

Right?

To to use it as a way to create people’s attention or or setting the tone.

This something that, you recommend, like, using the subject line for that case?

So I have mixed feelings about a subject line.

Okay.

Because I actually think that the the name I think people read open an email based off of the sender name more than they do Okay.

Based off of the subject line.

Mhmm.

And I pay attention to this even in my own inbox.

I’m really curious about what makes me wanna open an email and what what’s happening, what’s going on, and it is the name.

Even if I like the subject line, I’m like, okay.

But who sent it?

And that actually tells me everything I need to know.

And then the subject lines I do open are either very curiosity they they’ve gotta, like, get your attention, but in what way?

Because I I also don’t carry this is just me.

This is like a focus group of one.

I don’t know that I really remember the subject line by the time I opened the email.

Mhmm.

And I know it’s, like, less than two seconds later.

And so even if you’re even if you’re using the subject line to get their attention in some way of, like, I cannot believe this happened to me, and then it’s like, okay.

What?

Tell me.

And then I open the email.

I I still kinda need the, like, can you believe this, right, in the top of the email before we get going.

So I I do think the subject line can be used to give insight, but you have to reestablish it in the email still.

Yeah.

I like that that, point.

And this is something I don’t know your experience, but for me as an user, when it’s too click baity I don’t know if click baity is a word.

Yeah.

Let’s make a word.

So when it’s too much, I open it.

If I open it, it will be like, already I am just, okay.

This is suspicious.

Right.

And it’s not that the feeling that I would like for people in my emails to to read it that.

I want them to be curious or open and

Yes.

Getting close and not, like, being already with the barrier somehow.

Yeah.

Well, that’s actually a really great point where we I bring it back to the human design of it all.

So I will say things like and I I talk about the energetics of email, and I talk about email energetics.

And, understandably, if that’s not a phrase that people have heard, because I have tried googling it, I literally don’t hear if there’s one other company that talks about email energetics, and they are talking about, like, the literal hardwire of the Internet.

Yeah.

Like like, literally, are you plugging your computer in?

Right?

They’re talking about that kind of energy, and I’m talking about what you were just describing, which is when you read you even from just your inbox and you’re scrolling through the names or the subject lines, when you say it’s click baity, my first response is because it wasn’t in alignment with who they are.

Something about what they said does not match the energy of the person or of the brand or of the business.

And because of that, when it came through to your inbox, you could tell, and you got a little suspicious.

This feels click baity.

Because if another person had sent that exact subject line, but it was in alignment with their energy and their business, you wouldn’t have thought it was click baity at all.

And that’s that’s the energetics of it all.

Right?

Mickey, our friend Mickey, talks about inviting people But if my client is a manifestor and and I have written for a couple of manifestors, the very last thing I can do for a manifestor is use inviting language.

Because manifestors just tell it like it is.

Here you go.

This is what I’m doing.

If you want in, that’s how you get in.

But I’m doing this, and that’s manifestor energy.

Right?

And a man a manifestor could never invite, and Nikki could never just tell people how it is and either, like, get on board or get out of the way.

Like, that Mickey could never do that well.

Right?

And that’s where, like, those energetics come into play because if you tell the wrong it’s not even telling the wrong story, but if you’re telling a story with the wrong energy, it won’t land.

It’s it’s like, finding which is your tone, and it’s like owning your voice.

Yeah.

It’s like I feel like if what you said, like, if it’s not aligned, somehow it’s like feel forced.

And then it’s like this going back to what we started about the stories.

You don’t need to force them.

You are using them to illustrate what you want to convey and to illustrate that benefit or that part of your offering that it will make sense for your audience, and you are just helping them to understand the context of who you are and why you do the work that you do, why it’s important to you to do that work.

Yeah.

Yeah.

Yeah.

I think it would be so fun, and I thought of this, like, since we’ve really started to connect and get to know each other some more, Reme, but being able to, like, overlay because we have we come at this from a very similar place.

We just call it different things.

But, really, like, the Venn diagram of our two businesses is, like, it’s not it’s not quite a whole that looks real awkward.

It’s not quite a whole circle, but it’s it’s pretty dang close.

Right?

Like, we have more in common in the middle of our Venn diagram than we do on the outside.

And I’ve always thought it would be so hello, plant.

I’ve always thought it would be so cool for us to try to overlay that and be like, so could I know that you have 10 stories that you help your entrepreneurs, business owners, and speakers identify?

And then I know that I look at certain places within the human design.

And so it’s like, what’s one of your stories that you tell people we need to identify and find?

And then where in our human design can we look at that and be like, oh, okay.

So here, the human design tells us how to tell that particular story.

I just thought it’d be really fun.

Yeah.

Like, really combining both of the of the frameworks.

So, yeah, that will be fun, to explore for sure.

And it needs because I like how it’s about for you, it’s about finding the right way to tell your story based on who you are and what is your audience.

And that’s something that for me makes sense because, of course, when I am working with clients, helping them to figure it out which of the stories to to share, We fur the first thing that we do is talking about who is the audience Mhmm.

What is the offering.

That’s, for me, is the most important because it’s like, I have I have seen how people feel forced or feel the pressure to share their story, like, personal brand story, big like theirs.

And they are like, how that makes sense for my business?

Because they are looking at it almost as a CV perspective.

Like, this is what I did, and then separately, this is what I sell or this is what I offer or this is my business about.

Of course, doesn’t make sense because you are looking at them separate.

And that’s for that’s why for me it’s really important the strategic point of view of, okay, I am sharing that part of my story because it’s connected to the theme that I wanted to highlight.

And then, yes, I have these categories.

They they are 10 story connectors.

Each of them is based on one element of what you make you different.

And then it’s like, okay.

Which of these stories?

Because I work a lot with people that they have they feel they have so many stories they don’t know which one to choose.

Mhmm.

This one part.

And the other group is they feel they don’t have any story to share because it is not epic enough.

So both of them, they have as you say, anything and everything can be story.

It’s the, like, okay, which one are you choosing and why are you choosing me?

And then you have the control of deciding where and how to to use it.

Yeah.

That’s so funny because I am that person who will I will I will start with all the pieces.

Where are all of the pieces?

And now with the human design, I can look at it from that perspective.

So I might be like and I’ve been working really hard.

I I have a, I’ve mentioned this a couple of times, and I’m probably one of those people, Rami, I’m on the second half of that list, where it’s like, I I don’t I don’t know.

Maybe I’m I’m a little bit of both of, like, I guess there’s a lot I could say, but I don’t really know what to say.

Like, where what like, my whole life could be a story.

Like, which which moment do you want?

But I’ve been mentioning lately in a couple of conversations my my background in fashion.

Mhmm.

And somebody was like, wait.

Wait.

Wait.

You have fifteen years of sales experience?

We we put these these things together.

You have been selling for a living for the last almost sixteen years.

And I was like, oh, yeah.

I can sell.

Right?

And so I’ve now been thinking like, okay.

How do I bring this fashion in?

So I know that I wanna tell a story about fashion.

I now thanks to my human design, I know that, oh, I’m a builder do and doer, so I need to be talking about what I’m building and doing.

I know that I bring practical application, and I know that I have a lot of information to share, and people see me as kind of, like, this expert in authority.

I know those things about me.

I know that my clients either don’t wanna put a lot of they just wanna do what they wanna do, and they don’t wanna become the expert in Mhmm.

Their email and their strategy.

Like, they just want somebody to support them.

And I know that my people, care a whole lot about the relationship building and connection aspect of their business.

And so how can and then my brain goes, alright.

So how do I tell a story that demonstrates all of those pieces?

And because I’m trying to bring in my fashion and my sales background, let’s let’s find something within my almost sixteen years where I can pull that in.

And so, like, my brain does that of, like, what are my pieces, and then what’s a story that will connect all of those dots and bring all of those things to life.

And then when we are talking about selling, when you are when you are demonstrating or showing the pieces of you that people are most drawn to, are most compelling for them in a way that also shows that you are meeting their needs, spoken or unspoken, you have like, we’re trying to eliminate the barriers to yes.

Right?

Like, that’s what when we’re selling something, we are trying to get them to yes, and sometimes that means we have to eliminate the barriers.

We have to answer the questions that they’re asking.

Again, spoken or unspoken, they might not even know.

I was working with a client this week, and, she has a high ticket mastermind offer.

And when while I was going through, like, hey.

What are the questions your people are asking themselves in order to be able to say yes to this offer?

One of the questions that I was able to identify was they’re they, they’re asking themselves if it’s okay to want more.

Is it you everything’s technically fine.

This mastermind is supposed to help me up level.

Am I allowed to want more?

Right?

And so I was able to identify, thanks to her human design and her business, like, that’s a question your people are asking.

And she’s like, I’d never seen this before.

I did not know my people were asking this question.

But you can bet your bottom dollar that in her email strategy or her launch and her prelaunch, we now have several moments

where

we are telling people, telling women in particular that they are allowed to want more and giving them that permission to be able to even want this, to be able to go after it because otherwise, they’re gonna talk themselves out of it every time.

Right?

And so we have to find those things of, like, how do you demonstrate the story?

How do you demonstrate your point through a story to overcome whatever obstacles are in their mind so that you can get them to a point of yes.

That’s how you sell.

I I feel like because you said this unspoke not spoken, question that they might have, I feel that that can relate to a lot with fashion and buying selling fashion because that the people who might tell you I want this, but then they have all these ideas in their minds and and things that they are not telling of what they want to do.

Like, how they want to feel on that close or what they want to to show with that.

So I feel that that’s, like, a skill that you might have from really, really Yeah.

Time ago because of that.

Right.

Reading the people in the sense of what they are saying and what they are not saying.

Right.

Yeah.

Because people would come I was I was just reflecting on this the other day of how, because I worked at Banana Republic, which is a not like high fashion, but it’s a fancier store for us.

And, women would come in, and they would look at a particular pair of pants.

And I know I’m the expert in authority.

I’m really good at this.

I know my I know what body shape those pants are meant for.

And if a woman is looking at those pants and she does not have a body shape that will be flattering in those pants, I would go up to her.

And in my in my sales support way, I’d be like, hey.

I see you are looking at these pants.

Would you like me to start a dressing room for you?

And by the way, I’m going to I would pick the style of pant that I know would look good on her body.

And I’m like, I am actually gonna grab you the same size in this style, and I want you to take both into the dressing room.

Because when you get into the dressing room and you try this pair of pants on, the one that you’ve been eyeing, and they the mirror does not do nice things for you, I need I want you to also try this pair of pants on because I need you to know it’s not you, it’s the pants.

Right?

And so I would be like, let’s just take both.

You you can try this out.

You, were drawn to this pant.

It looks great on the model.

I get that.

Your body shape is going to be better suited in this pair of pants, and there’s nothing wrong with you.

Those pants were just were made for you.

Right?

And so there’s there was a lot of that of, like, it’s it’s not you.

It’s the pants.

So let’s do something that serves you.

Or they’ll tell me, like, oh, I saw this this person, and they were wearing this outfit, and they said it came from Banana.

So I came in here, and I want that.

Mhmm.

My friend, you don’t have the shape or the skin tone that will look good in those colors and that tailoring.

Now what we can do is find you the clothes that will honor your shape, your body shape and size, and your skin color and really make you bright and glowy.

Like, that’s what you that’s really what you want.

You want to look and feel as amazing as you felt like that other person looked and felt.

Those clothes were not the magic sauce.

Right?

It’s how those clothes complimented the person’s natural essence being.

And so let’s find you the clothes that will do that for you too.

And that’s, again, that’s where it goes back to let’s find the stories that are right for you and that are aligned energetically aligned.

And I’ve been thinking about that word too a lot lately of, like, being energetically aligned.

And, Reme, I think I think the way that we would talk about it in the same language is being authentic.

Mhmm.

Being honoring and authentic to who you are on, like, a cellular soul level.

Like, let’s tell those stories for you.

Yeah.

I I have a couple of thoughts.

The first one that I want to share is, like, this idea of ornery, like, respecting ourselves.

Do you feel respected by the way that you are doing things or or not?

And something that when you were talking about these clothes and how they make them feel, it was not about the clothes.

It’s about the feeling that you want to have when you Yeah.

Are wearing those.

Feel that that can relate to templates.

You are you you see someone, email way of doing.

They are sharing their templates.

You go with that, but that’s not your tone.

That’s not the way that you will express.

But you are trying to force yourself into that template.

And it’s like, okay.

No.

Let’s find your own way of doing things.

I in the Spanish spoken market, there were some, one email expert.

He was, sharing his way of doing things.

And then you can open an email and see, okay, this has taken this course, this this this because everyone was forcing.

He he has a specific way of being, like, rude and and controversial and so.

And then people that were not like that were trying to do that and you feel it.

It’s like Yeah.

No.

Yeah.

It’s not working.

That’s the energetics.

Yes.

Exactly.

Like, we feel just because I that the word is, like I don’t know what that means, but we do it every time we open our inbox.

Every every not even the inbox.

But, I mean, you can have in person conversations with people, and you’re like, no.

The vibe vibe is off.

Right?

There’s something there.

That’s that’s just the energetics in action a 100%.

Yeah.

And it’s like the the way that you connect with someone when they are selling something.

And, with another, of these intersession chats, we were talking about public speaking and how when people are interested, they’re leaning and they are really, they want to learn more, hear more about you, and they get excited with you, and they get emotional.

And it’s like, yeah.

You really connect there with with the person, and that’s it’s based on who you are.

And then you you need to go deeper in who you are, not going try to put, like, a mask Right.

In you.

Yeah.

Yeah.

We’re not faking it.

Yeah.

And we’re not forcing it.

Even with with an email, I’ll tell people that they’re like, well, I have to send an email.

And I was like, oh, please don’t, actually.

If you if you feel like you have to force yourself to show up, it would actually be so much better for you to not send the email.

Like, go do something else.

Go go for a walk.

Eat a snack.

Go work on something else.

Have a dance party.

Take a nap.

Like, I don’t care, but, like, go get excited about your business and serving your people and then write the email.

And it will serve you so much better than if you’re like, well, I’ve gotta write this email.

I’ve gotta tell this story, so I’m going to just force it.

Like, Like, we can feel that.

When you send the email, we can feel that your heart wasn’t in it and that you were forcing it.

And I don’t no.

Nobody wants that.

Mhmm.

Like, nobody wants to be feel like they’re being sold to.

Yeah.

And the and the idea that when you see, like, somehow is like, if you are forcing yourself to do until a point, because I know that sometimes we need to actually sit down and do start doing the things.

Yes.

But at some point, you just get into it and it’s like, yes.

This is it, and you get into that.

That’s okay.

But if you are not like that, that you are just forcing, forcing, forcing, the result will be not.

So there maybe wait for it and read it again with a fresh mind because that maybe that will work better.

The the receive on the other side will be also appreciating that.

Right.

Yes.

Yeah.

Yeah.

Because it’s just not worth it.

It doesn’t it doesn’t feel good to you, and it doesn’t feel good to us receiving it.

And so it it would be so much better.

It’d be in better service to your business, and it would be in better service to the people you’re here to help to be able to send it from a place of or write it from a place of, like, really feeling the the story, really feeling the point, and feeling good about it Yeah.

Too.

Right?

Like, I think one another place that we will both agree is you have to feel good about the story you’re telling.

Yeah.

Yeah.

And this one of the things that I see, some people, they they feel the pressure of being vulnerable, quote unquote, is that you don’t need to.

If you are not okay with sharing something, even if it’s the most pivotal moment of your life, you keep it for you and you don’t share in your business.

You are the one in control to decide what to share and what not.

And then when you share it, you decide the level of detail as well because you are the one in control.

But don’t do it because you feel forced to do this.

You are the one deciding what’s good to do and what not.

And that’s because it feels performative.

Yeah.

And also, it’s not like you don’t want to create a place that is not safe for yourself.

It’s your Mhmm.

It’s your email channel.

So you want to create a safe space where whenever you’re sharing something is because you feel that this is a space where I want to share this.

I know the impact that is going to have in the people and how this message is important for me to share to to my audience.

That’s the way, but not because you feel forced to be vulnerable even if it’s not the right time for you to do that.

Yeah.

So one so because of the nature of our work, because of what, and you can tell me if I’m I’m wrong about this too.

One thing that I find, with some of my business owners is that they will be they feel the pressure of telling the story in the moment that it happens.

Yes.

Right?

Of, like, oh, this happened this week, so I have to e send the email about it this week.

I can’t I can’t not tell this story later.

And I don’t like, first, does that happen with you and the clients that you’re working with or not so much because you’re creating 10 core stories that they can use all of all of the time?

Usually, that’s, like, one piece that usually, it’s more about stories that has happened, not that in the moment because they Yeah.

We are looking for out for, like, more general.

It’s not like a new email.

Those evergreen.

Yeah.

Yes.

Yes.

You want those evergreen emails.

Yeah.

Yeah.

That’s different.

But this, it has been the case for someone that is going through something really huge and they is like, I am not ready to share this.

And it’s like, yeah.

It’s totally okay.

So usually in that space for me has been more the opposite case where they something is happening but they feel not ready for for sharing.

Yeah.

They are they are yeah.

They are telling me this a bit with the shame of I am not ready for sharing this.

That is like, yeah.

You are allowed.

This is not forcing you to anything like that.

But I I know what you mean.

Yes.

I I seen that in others.

Well, so and that’s that’s where I look at, again, the human design of it all because our throat center within human design, one, can tell me, you know, do you have consistent access to your voice or not?

So, like, with you the way that this might show up with your clients and what you’re seeing is people with so I have consistent access to my voice.

You could write out a script, and I I can go off of the script.

I can read a script.

I can memorize a script.

I can I can get to the point where I tell that story the same way every single time?

People with an undefined voice center, they do not have consistent access to their voice.

They are better off with this is the story we’re trying to tell.

This is the point and the purpose of the story.

This is what we want the story to do, and here are bullet point milestones.

And so when you go to tell this story, these are the things you’re you’re trying to hit.

There you go.

They will tell the story a little bit differently every time because that’s how their voice works.

Right?

So there’s that aspect, but then there’s also the aspect of there are, 11 human design language would be gates, but each of those gates reflect a different type of story, a different angle of storytelling.

And so I also look at those to go, okay.

But so what’s your angle?

And I was working with a client, who was, we who was also kind of like a, a mentor of sorts, and I was mentioning how I was really struggling of showing up in a certain way.

And she had told me, like, well, as soon as you get off a call, as soon as you have a conversation with a client, like, go talk about it.

Like, oh, hey.

Here’s what we did.

Here’s what happened.

Here’s what I helped them with.

Just, like, go right away.

And that wasn’t feeling right to me.

Right?

Like, that was not feeling good to me.

Well, I was looking at our human design charts, and I noticed that one of my storytelling angles is to make sense of the past.

Mhmm.

I hold on to experiences, And when the message when the, when the point, like, becomes clear, then I can talk about it.

Mhmm.

Interestingly, in her chart, she does not have that gate, and she has the one that says talk about it in the moment.

You like, you are the your stories are the present moment.

And so from that perspective, it makes so much sense why she was like, oh, when something happens, just talk about it.

Mhmm.

And it makes sense as to why that did not feel right for me and how I was like, I don’t know.

I call that, speaking from the scars, not the scabs.

Mhmm.

Right?

Like, okay.

I I’ll talk about the scar.

I’ll tell you what happened, but I cannot do it while I’m actively healing.

And sometimes they’re my stories, and sometimes they’re somebody else’s stories.

Mhmm.

Right?

And so even from that perspective of, like, okay.

But what are the best types of stories for you to tell?

We have that there too.

Yeah.

Yeah.

And as you say, it’s like, for some people, telling the story will be a way of healing in a way that to pay things, like, make sense of things.

And for other, there is that different, like, process.

So it’s like learning about yourself and having the resources to really know what is best the best way for you to to process things and to to interact with your stories is a great way as in your business, in your life, of course, as well.

But we are talking here about business and and emails.

But, yeah, I feel that this is like a a process of learning, which is your style of communication, which is the tone that you feel right about, what are the kind of stories that you feel more towards to explain and feel more comfortable explaining.

So all of that information is useful for you to to address, okay, storytelling in my business, how I am using my personal stories for highlight my my my offerings.

Okay.

We covered a lot.

Before we finish, I would like to ask you if there is any message or anything that we haven’t covered and you feel like it’s something important for you to share with the people watching.

The only thing that I would say is for anybody who is not fully convinced about email as a marketing channel within their business, and I say this from a place of when most people talk about email marketing, I’m finding I used to say one of two things came up, but, actually, something just this last week reminded me that one of three things usually come up.

We’re thinking about our nurture emails that we send out on a weekly, biweekly, monthly type basis.

We think of our sales launches when we’ve got something to sell.

Maybe we have bills to play and that prompts us to be like, I guess I’m selling something right now.

Right?

And we think of our sales launches.

And then I was recently reminded of some people can would also pull cold pitching into a way to use email within their business.

And I just wanna remind people that there’s so much more to email than those three things.

Email is more than newsletters launches or pitches, and that’s where we have email sequences.

And whatever, like, whatever it is that you are pursuing in your life or your business, email is a vehicle to help you get there.

So we’ve, you know, we’ve talked about how maybe you want to be working less.

Right?

Maybe you are somebody in your family is ill or you suffer from a chronic illness, and you can’t be on all the time in your business.

Well, there are ways that we can set up your ecosystem, which is really just how the different pieces all play together, through email to support you while you do the thing you need to be doing or you want to be doing.

Like, there’s so much more to email than newsletters and launches.

And so I would remind people that email is not the point.

Email is a vehicle to the point.

And just like our stories can all be customized to us as people, your email strategy is the same way.

There are no two email strategies that look the same.

And so if you have written email off or if you are not, like, fully convinced that it’s worth the time, effort, or energy, I would encourage you that maybe it’s not you.

It’s the pants.

Right?

Like, maybe it’s maybe it’s the email strategy you have been trying is what doesn’t work for you, not so much that you don’t work for email.

That would that would be the only other thing I feel like would I would want to make sure people knew.

I love that.

I love this idea of, because I have been in several, ways talking about the no one size fits all formulas.

And I have never heard about that applied to the email strategy.

So I love that you’ve been that’s point because 100%.

And and something that, at least, when you were listening to different type of emails, I remember, not so long ago, I was listening to a podcast, and they were also highlighting the how we overlook the emails that are for our clients, like Mhmm.

Onboarding processes or even remarketing, if you will.

Like Mhmm.

These connection these conversations happening in emails with your clients, there there are spaces for using storytelling and using Yes.

Your stories to create course that they date them.

They make their right decision or even for introducing them to the different stages of the service of the offer.

So you can keep using your stories, not just it’s like in the website.

It’s not just the about me page.

You can use it anywhere.

Right.

Same here with the emails.

Yeah.

I let one of so I identify five sequences.

There there are five sequences that every business can use in some way, shape, or form.

How they use them, where they’re at, what they look like, all customized.

But there are five ways that you can use email sequences in your business for sure.

The one I think is most important, and most beneficial and valuable to a business and their people is the post purchase or post service sequence.

So after someone, not just buy maybe buys from you if you’re selling digital products, but after you serve someone, after the the project is complete, then what?

You can send a series of emails there.

It helps you get referrals.

It helps you get those reviews that you’re after.

It helps you like, keeps you top of mind.

These people already have worked with you.

They know what it’s like to work with you.

They love you.

They are your most prime, clients and leads.

They they are your hottest leads.

Right?

Well, the fun part about that sequence is because these people have already worked with you, you can almost tell, like, those inside joke stories.

Right?

Where everywhere else, it kinda feels like, okay.

I have to I have to explain this to you so that you can, like, get up, catch up with me.

These people have are like, you’re already buddy buddy with them.

Right?

You don’t have to explain all that stuff.

You can tell the inside jokes.

You can tell the inside things, and, like, those are really fun stories that we don’t get to we don’t get to tell in those ways very often in our business.

But, man, that post purchase sequence is a prime place for it.

Love that.

Thank you.

This is a a nice way to to finish with this gem that I need to take note and start my own.

So yes.

I have homeworks now.

But yeah.

So thank you.

Thank you for all the insight and all the this nice conversation.

Before we finish, I like to ask you about a way for you to summarize that connection between personal brand story and selling through emails?

Like, one to three words to summarize that.

Oh, you even told me this is going to happen.

One to three words to summarize the connection.

I’ve I like, I would say BFF.

Right?

Like like, they’re buddies.

Yeah.

Like, that’s how they they are they’re yin and yang.

It’s two sides of the same story.

They

Yeah.

Nice.

I like it.

For me, I would say action reading because I feel that they they feed each other in this Mhmm.

Moving someone to do something.

So, yeah, I love your your your way of summarize.

Okay.

Thank you so much.

Same thing.

Just different words.

Yeah.

Thank you for this.

I really, it was a pleasure to have this conversation.

And for anyone watching, just, feel free to reach out if you have any question, if you are curious about how Breanna is using human designs and emails and her framework about email energetics.

And, also, if you have any question or any comment about our conversation, what we were sharing, just feel free to reach out.

The links are in the description.

Thank you so much, and see you soon.

Thanks, Reme