Personal Brand Story and SEO Strategy,
with Reme Mancera and Jo Jenkins

 Hello, welcome to Intersection Chats. I am Reme Mancera, a personal brand story strategist, and I’m here with.

Hello. How are you? Yeah, hello. Um, yeah, uh, can you tell us who you are and what, what do you do? Yeah, sure. So my name’s Jo Jenkins or SEO Jo. Um, and if that didn’t give it away, I do SEO. Um, and I’m really interested in talking about the overlap between SEO and personal brands today because it’s something I’m quite passionate about, to be honest.

Nice. Yeah. So we are going to talk about that, that connection, and that’s, that’s a intersection of our, both our topics. So let’s start based on your own experience. How do you think this connection happens? So how do you think se strategy affects personal brand story and the other way around? Um, there’s actually a huge.

Between SEO and personal brand and branding, um, a lot of people assume that SEO is just the techie unseen bits that you do on your website, but it’s actually everything that you put on your website, including all of the content, uh, the images and everything. So there needs to be the connection between what you are putting on your website and your personal brand.

Story. Um, because this ultimately is what makes your business unique to everyone else’s. So when people are searching things on Google, um, and in ai, they are getting more and more specific about what they want or who they want, provide that service, that product. So it’s really important that you are putting as much detail on your website about what makes you different.

To all of your competitors. So having that personal brand, something that people can really feel connected to is vital in SEO and your website these days. And like I say, AI, because that’s becoming, um, more and more popular every day as well. Yeah. Yeah, a hundred percent agree. I believe that because, uh, SEO is around positioning and is like, okay, using your story as a tool to help position your brand is so powerful.

And also authority building. So how you can use your personal brand story to highlight what makes you, uh, someone trustworthy and someone that people want to invest. In their solutions. So I, I, I agree how they overlap and also in like, in the different aspect of SEO, because, uh, it’s like there are like different layers, as you said, like the tech part, but also there is more of, of, uh, different aspect to it.

And, and now especially with the, um, income of the ai, I know that the things are a bit like. Some kind of uncertainty around this, um, and how it’s going to affect and all that. So I would love for you to share with us a bit about that. What is your, your thoughts on this new situation that we are living now having AI in the, in the formula now?

Um, it’s really, um, stirred things up in the SSEO world. SEO, um, as we know, it is still vitally important because it lays the foundation for getting found on ai. So if you’re thinking that you don’t need SEO anymore, then I’m afraid you’re wrong. Um, because it’s still the fundamental part of getting featured in ai.

But AI now. Is even more, um, what’s the word you need? Brand even more with ai because AI looks for brand mentions across the web. And that doesn’t mean if someone has linked to your website, which is the case with SEO, when you get, uh, link building, you get people linked to your site and it builds your authority.

But in ai. Anyone that mentions your brand, your business name, without even linking, it gets picked up by, by ai. So the more you are building your brand and getting your name out there across different platforms, that’s how you are going to get visible in ai. And in fact, um, there’s been of.

One of, if not the top ranking factor in ai, so that AI doesn’t care if you are ranking on number one for Google for something. You might be on page five in Google for a specific term or question, but if AI is picking up that all of these different businesses, social medias, um, press, et cetera, are linking or mentioning you, then you are gonna get cited.

In the likes of Chat GT and Google ai, Google Overviews, Gemini and all of that sort of thing. So, so like I say, the, the brand aspect now is, it’s just gone up another level. It’s now essential to have personal brand and be really clear on your positioning and your brand messaging, um, to obviously. I get mentioned by various people and businesses, um, build, yeah.

This like, um, then a new scenario where collaboration is even more important and, and you putting yourself in other spaces. And I see now with that, that you dimension is like, okay, because before, whenever you do a. Some kind of podcast guesting or blog guesting. Uh, the focus were a lot about how you get a link and the proper way, how this link needs to be.

I dunno if that’s still, um, valid. Like need to be, uh, follow link and all that. Mm-hmm. And now will be more about being there and people mentioning you and then more signals that you are in several spaces, but not. Necessarily having the link and the proper way of your link. So, um, this interesting in a way of how like your reputation building and your positioning will evolve in, in a different aspect where you need to focus on.

So yeah, that’s really interesting. Yeah, it, it really is. And like I said, building links is still imported. Like it’s not dead. It will still help build the authority of your website. It will still help the foundations of SEO. So having people linked to your site is no bad thing. Always encourage it if people offer it in return for a podcast or, or being featured in the press or whatever it is.

Um, it’s just in terms of AI only, not so much SEO, but AI only don’t need the link. They’re just looking for your brand name. Um. Which is also why the building of your reputation, so things like if you get a Google review mm-hmm. Someone leaves you a, a, well any star review, five star review, whatever you need to reply to that review.

Always, it shows that you are trustworthy, that you’re a real company, that you care. So it is really about your reputation. Um, so, you know, just, it’s, it’s just so important that you are differentiating yourself from other businesses who offer the same thing. And this made me think because I am always looking for creative ways to use your personal brand story.

So this make me think about how you can use. Your personal brand story, even in your replies to their reviews. Um, when I mention using your personal brand story, I am not looking for share. I am not thinking of sharing your whole story. Um, your origin story. I work, uh, with, uh, the dance story connector. So maybe you just mentioned briefly something related to story that if the person has the context.

They know more of it. If they don’t have it, they get curious about it and they might be interacting with you more. So you can mention things in a briefly way where. I dunno. Let’s say you have a skill that was valuable for you in a previous, uh, work experience. So maybe you just casually mentioned how when I was, I dunno.

I, I know someone that is, uh, I work with someone that she was, uh, she’s a life coach and was before working in a lab as a scientific, and it’s like, as. She can mention us as a, when I work in the lab, I know my skills about questioning status quo. So and so, and it’s not that she need to share the whole story, but just mentioning something that is connected to other scenarios where she’s sharing the whole story.

So maybe there is a, um, a place where we can use storytelling even in the replies of the reviews and, and doing our. Reviews, um, space as a place where we show up, where we, uh, because as you know, storytelling and personal brand stories specifically will help us to create the connection. So of course we want the SEO of course, we want the positioning with Google, but especially we want the connection with the person and the positioning.

Of for in their mindset of how they look at us, how they see us as someone trustworthy and someone that they can work with. So, um, there is like the two, two aspects and I feel that sometimes these in SEO advice sometimes gets like a second, um, like second role, and I believe that they need to interact.

What is your opinion on that? I definitely agree. I think wherever you can use your brand story and your brand messaging, you absolutely need to. So if you can, if you can pinpoint something specific that someone’s written in a review and you can reply. To them in that way, then that’s all the better.

’cause it shows you understand them and where you’re coming from. I think, um, you can always add a good mixture of empathy and authority and marry them up, um, across your content to show that you understand what people’s issues are. But you also wanna protect yourself as the authority. Because of X, Y, Z, because you’ve been through that before yourself, because you’ve been studying for 10 years and you’ve got the qualifications, or because you’ve built your business over however long and.

You’ve had the same experiences or it’s something that you can really help with because you’ve got ideal clients also in that space that are similar to that person. Um, so it’s getting to know exactly who your ideal clients are, and that doesn’t always mean, well, they’ve gotta be a woman in their forties who has three kids.

It’s not always that specific. It may be based on what industry they’re in. Location they’re at.

Years, um, I’m sure you’ve done this too, where you get so super specific and you get told by, you know, the experts that you’ve gotta build an avatar of exactly the person that you’re talking to, which may help in some, um, instances, some, uh, if you’re a coach, maybe. But I think it’s less about getting the fact that it’s a 45 woman with three kids who has a dog who goes to Tesco every week.

It’s more about. Generally location, what their issues are, how specifically you can help with those issues. Because once you know that, then you know how what to write in your content and your, the base of your content comes from your website. Things like social media, email campaigns, feed into your website because in most cases the website is where you sell your services, your courses.

So if you don’t get that right to begin with, then it kind of means your social media and everything else won’t work as well, because it’s like the engine room of all of the content you produce. Um, so yeah, getting that nailed first and foremost. And I know, like I said at the, at the start, a lot of people think, well, SEO, that’s not.

You know, that’s not branding, that’s not website design, but it is because SEO feeds into absolutely every aspect of your website. It feeds into design, it feeds into content writing. It feeds into the links that you produce, how you set out your website, how you structure it, the headings that you use.

It’s, um, I’ve described it before, before as the engine room. So developers, um, it. They need to be talking to, SEO designers need to be talking to SEO marketers sales people. So it is literally the central hub of everything. Um, and it, it should be the first focal point of your content. So with SEO, you usually focus on a few keywords, key phrases.

Um, but now with ai, we wanna be lumping in, you know, questions people are asking about maybe the services or whatever that you provide. So it’s really thinking about not just keywords, but questions people are asking. And from there, those words and phrases is what social content we need to be creating around that so that we get known for.

Words and phrases people associate with them because all, all of our content talks around them. Um, so yeah, that’s how the branding is becoming more important. Definitely. Yeah. Yeah. And as you said now about the question. This is showing how important it is for us to know who we are talking to, because otherwise you don’t know the question that they might be asking.

And I love that you bring the, you brought the, the idea of the avatar, how. For me, it’s the same. It is not about the demographics of the person. Mm-hmm. It’s more about what is the moment? What is the situation that they are living? What is the thing that they want to solve or they want help with, how they phrase it, how they are, what are the solutions that they are looking for?

So having that information would help you to decide or to think about. Okay, what are the questions that they are asking? How I can reply them? How will they look for that, for that kind of help? And that, as you say, is like an ecosystem where all the parts, I feel that if you are investing in. Investing in the sense of your time, your effort, and then your money as well.

Like if you are investing into creating content or into email marketing or in your website, SEO, everything needs to be like cohesive in a sense because otherwise you will feel like you are. Investing in something and doing something that is counterintuitive with that, or maybe fighting in a sense. It’s like, okay, how to make sure that everything works well together.

Mm-hmm. Again, not just for the, for Google and the other engines or, or even the ai, but also for the humans that are arriving to your website, arriving to your sales pages. Um. Having to do this, have, uh, to make the decisions, these are the right thing for me or not. So helping them to figure it out to have an informed decision.

And there is where I highlight the idea of using your storytelling for that, for helping them to, to decide and to see if you are the good fit or not, or. How they are connecting with you or not. So using that in your personal brand story in the ecosystem, of course also in the, having in mind the CO and then the idea of the question.

I love that. Uh, because then when you are using. Your storytelling in to answering question, you create more specific answer. And back to this idea that you mentioned about how when you reply to reviews, it is like if you are doing in a way where the people. Feel that you have read the question, did their review, and then provide a, a proper answer to them.

You are seeing them, you are understanding what they’re mentioning, and you are grateful because of, uh, the, the review that they have is like how much you will appreciate, especially when we see all these, uh, copy. Like cookie cutter, uh, messages, templates and things like that that, oh yeah. Don’t get me wrong, I love using my own templates from my own things, but we see this fill the blank and it is like, yeah, you can feel that there are not human need there.

So adding something where I see that you have properly read and you are sharing like. Doing it with intention, and this I think is valid for all the ecosystem that we’re talking about is, uh, of course for SEO for personal brand story, but for anything related to the business is like how you put your intention into what you do and how you make sure that you are.

Putting effort and focus in, in the, in the things that are helping you to get in touch with people that you are going to help and all that. So I love that, that you bring that. Absolutely. And it’s the age old saying, isn’t it, that people buy from people. So I can’t remember, I heard this fact the other day.

I, I heard somewhere that Richard Branson has something like 4.4 million followers on whatever platform it is. But Virgin has like 250,000 or something because people are more invested in Richard Branson than they are Virgin. Because he is a human and people are inspired by him. Um, so they’re more interested in what he is doing more so than Virgin, for example.

So, um, and you’re absolutely right that, that personal touch. In everything that you write. Um, I mean, I’ve, I’ve heard recently people moaning about on LinkedIn they can tell when they’ve got an AI comment, for example, because it’s so generic. But when people are reading your posts, reading your content and leave like.

You know that they’ve read it and they understand and they comment in a way that is, you know, it’s just nice to read. That’s the difference, to have that human connection in your content, um, across the web. So not just on your website, just everywhere, social media. It makes such a huge difference. Um, and. I mean, I dunno about you, but I’m getting so many emails lately that are just so AI generated that I’ve just instantly delete them.

’cause you can tell straight away. Mm-hmm. Um, they’ve often may get like a, an AI to scan through your website, pick out bits. Oh, I see that you did. This and this, it must have been fun to, you know, build websites back in the day. It’s like, you haven’t read, but you haven’t read my website. You’ve got an AI to summarize it and you can tell.

Um, so the personal aspect is in the world of AI is more key than ever. Mm-hmm. To really get that human element across. Um. I mean, I go back to again, that people think SEO is techie and, and just the background stuff, but everything works for, it’s always about users first. So technical elements, like your website might be slow.

Yes, it’s a technical issue, but it’s because of the user experience of the person on the other end. So that’s like the first thing. If your website’s slow, they’re gonna click out. Um, and you want them to have a good experience, um, of your website. So all of these little things, if you’ve got broken pages, they’re annoying.

Um, but that all comes down to user experience. And trying to make that connection with your potential client or customer. So it’s everywhere. Yeah. Yeah. I love that idea of um, like having really clear how user first is the, the important part here because. For example, when I’m working with people around personal brand story and some of them maybe what they want is refreshing about me page.

So these are related to SEO and how you use their, like, answer the questions, right? Yeah. So this one of the most visited pages I, I believe in, in someone, uh, page. So how important is that there? See, you can share with the user when they arrive. They can have an understanding, they can have the context of you are how you are helping them, but also why are you doing this?

Yeah. Why you are focusing on a specific problem, why you are, um, decided to work with a specific group of people. So this is about not just. Putting all the keywords or answering the question that will show in the, um, in Google, but this also about the user having like, yeah, understanding, okay, I understand who is this person, I understand why they’re doing this and what is the context and what has been their background.

So I feel as you say, when you have user first in mind, that will help. A CO that will have reputation, that will be help positioning. So I love that, that you bring that, uh, aspect. Yeah. Yeah, definitely. Um, and a lot of, um, businesses that I’ve worked with haven’t even had an about page. And not only is.

Really good. Obviously, as you’ve just mentioned, for building, like, who, well, who am I actually gonna be working with here, kind of thing. But also Google and AI are looking for the, the, the know, like, and trust they’re looking for. May have of Google’s Eat E, which is expertise, uh, experience, authority, and trust.

Mm-hmm. Well, having an about page is a huge trust signal to Google, um, to show that you are genuinely a, a legit company with real humans working there. So it’s not only good for the brand and getting to know who these. This person or these people are in the company, but it’s a massive trust issue as well.

So with Google’s eat, um, it’s so important again that you have this, this personal brand, this branding going throughout all of your website and your content. Um, because it, it builds exactly what. These search engines are looking for your authority that people trust you, showing your experience on your website and your expertise.

And that all comes from you as a person. Or, you know, if you’re a bigger company, where you started from and now you’ve grown your company from there. Um, so they’re massive factors that a lot of people overlook. Um, but they’re, they’re crucial. People just think, oh. They don’t need to know. I don’t need an about page, they don’t need to know about me.

They’re interested in, you know, what I’m selling. But it’s, it’s usually not true. Um, you may think now with massive brands like Nike, Nike, you probably aren’t so bothered to go to their about page, even if they have one, because they’re hugely established and everyone knows them by now. Um, but for small business.

Solo business. Um, in particular it’s, it’s, you have to have an about page. So if you haven’t got one, make one. Yeah, I would say so, because even just when you analyze how you. Behave as a consumer. You will see, for example, I, I know for myself, I, I will go and check the About me page for sure to see who is behind this.

Especially when I arrive to a page, let’s say an agency. And there is all these stock images everywhere and it’s like, okay, this is a real mm-hmm. Um, thing or not, it is just this buffet. And then I dunno what’s, who is behind and what is that. So I will look for trust. Si sign on for real, uh, signups. And this something.

When you talk about the trust, I am really interested into this because I believe that story, personal brand story specifically is a trust building tool. And you can use, and this is something that I try to help my clients with when with it and story connectors and how they can use it to build trust.

But I think that also. Going in the other way around with the ZO. When you search for in Google and your name is there and your business there and you are going there, this at least trust factor as well. For me as a consumer, when I go there and I see that you are, your website’s showing there and your details are there, and it’s not random, um, I am not sure if, uh, these are like established business or not.

Yeah. When you see that in the results, the results are from the same person that looking, that gives you trust as a consumer. Yeah. So having the Google business profile. You can get one on Bing. So set up, if you haven’t set up a Google Business profile, do it because it is probably the biggest trust factor that Google looks for, that you are a legit business because you have to prove your business, et cetera.

So it’s not just some made up company. You can do the same on Bing, because Bing powers. As well. Okay. So it’s good to build your, your profile on all of these. Apple have got one all sort. Just create one everywhere. If you’ve got a specific location for your business, get it on Google Maps so that people can find you and you will come up in local search.

But also the key part of Google business profile is the reviews. Mm-hmm. So I’ve noticed with my clients, for example, that. Whenever, whenever we get a five star review, um, we seem to get a little bit more traffic and a little, and then might get a little increase in sales, for example. Mm-hmm. Because it’s another trust signal and you know, the likes of Google go, uh, that’s pretty, you know, that’s another good review.

It probably doesn’t do that. It just seems every time we get a.

Bump in, um, bit more traffic and, you know, maybe more sales as a result. So if asking your clients and customers for reviews is another, uh, another way of really building that trust and getting your name out there, getting people to recommend you, because that’s a, a really big way of getting shown up in search in ai.

It’s building that authority, it’s building that trust. So the more reviews you can get, not just on Google business profile, but you know, on your social platforms, um, places like. TripAdvisor, if you, you’ve got a business that can be on there, then get listed, I would say because the, the AI in particular looks across the entire internet.

It doesn’t just look at Google, it looks everywhere. Um, and so will pick up your reviews from wherever you’ve got them and it will. Build it will much, much more likely recommend you if you’ve got positive reviews across the web on lots of platforms, and that obviously comes with providing a good personalized service.

Yeah, so again, it all ties in. Yeah. Yeah. And this is something, um, I want to share because maybe some people has the same concern as I do. I, I did, I was not creating my Google, uh, business page because I didn’t want to put my address because, uh, I am a solopreneur and I, I didn’t want to share that, but then I learned.

Recently that you can do it in a way that you can say that your services are not, are online. So your address not showing there. Yeah. Um, so I did that and it’s like now I have the opportunity to get Google reviews because of that. So just sharing in case someone is concerned about that, there is a way to do it.

You can, um, as um, someone that is specializing to that to help you with how to do it. So just. Wanted to give that as a note. Yeah. Um, and this, that you mentioned B, which I haven’t done anything about this. So this is something also, uh, to think. I know because I learned a bit of SEO in the past, uh, when started my business and there in that time, they recommended to do some, go to the directories and put your names there and all that.

I dunno if that’s still valid or is more about finding the. The more specific to your niche or to your industry. I would love to know your thoughts on that. The directories? Mm-hmm. Um, yeah, so. I would say it’s worth being on the big ones like Yelp, yellow Pages. Um, I would never pay for a listing, um, because they often then once you put your free one in, they’re trying to get you to upgrade it.

I would never bother with that. But, um, it’s, it depends your kind of business. So if you work in a specific location only, okay, um, then being in local directories to that area is a really good idea. Because people look for local businesses. Um, but you are right, like industry specific directories that you get are really good as well.

Um, so I know like one of my clients is a physiotherapist and she’s on like the, the therapist directory, um, and you know, gets visits from there. So it all helps. Um, I wouldn’t just sign up to any old random one that you come across that has nothing to do with either your location or what you’re doing, but the big ones, the industry specific ones and the location specific ones.

And then, like I say, these profiles on Apple being Google, um, where you can, I’d have a social media presence. I don’t mean you have to have every platform, but obviously the more. You are producing across platforms, the more you are showing up, um, and, and the search engines and AI will see that. Mm-hmm. Um, in terms of social media for, uh, SEO and ai, so I think Google obviously loves YouTube because Google owns YouTube, so you’ll often find that when you do Google something, a YouTube video will come up to show you the answer.

So if you, um, can and want to have a YouTube channel, it will really help your content because then you can not only link from your website to that YouTube video and embed it from YouTube rather than taking up all the bandwidth if you just upload a video to your website. But also you can then be discovered on YouTube as well.

Mm-hmm. Which will bring more attention to your website. Um. But if you think about writing a blog, for example, and you are, you’re answering like questions people ask roughly to do with with what you provide. If you do a video answering the questions, then you are again much more likely to be found when people are searching that question on Google.

Like it might show the snippet of your video. Um, so YouTube, I would say is. It’s not like vital, but it’s a big boost if you are on YouTube, using YouTube as well to get found. They, I think Google linked to LinkedIn a lot and they’ve just, just recently, like very recently, um, there was, they will be starting to show Instagram posts as well now.

Mm-hmm. Yeah. So having that same message from your website and standing out. To your socials, to your emails so that it’s really, really clear what you do, who you do it for, you know how you do it. Maybe then that’s like the core of everything. Yeah. And something that I do and I want to share in case someone, uh, want to use the signup, uh, I, someone told me, and I have been doing that, is like, you can have the Google alerts to see when is your name is like, uh, uh, showing on Google.

So that’s helping. Also, I have my name, I also have around personal brand story, so I, I can see which type of content or which type of platform Google is. Getting the information from and it’s showing. So that give you the idea of, okay. Yeah. Whenever I, I upload a, um, a video to YouTube. It’s showing my name again, whenever someone is doing something on LinkedIn or whatever.

So it’s showing and you get an idea of, okay, this, that I did is, is showing first and then the other thing that I did is still not showing up. Yeah. So it’s also giving you like points of con of like, okay. This can be something that they focus on or not. So just, uh, sharing that these are free, uh, element that you can do just, uh, search for, which is the term that you want to get the notifications and that you can analyze, okay, what is the result that I am getting?

Yeah, they’re really good actually. And Google Search Console mm-hmm. Is something that if you don’t also have, it’s completely free. Um, so you set up Google Search Consult, and it’ll show you your traffic. Mm-hmm. It’ll show you where it’s coming from, the keywords people have put in to find you. Um, and it’s just a really good way of looking at what words and phrases are working for me.

How are people finding me? Uh, so I completely recommend downloading, not even downloading, but setting up Google Search Console. But also, um, I guess most people have WordPress, Wix, Squarespace, something like that. Um, I know. Like I’m a Wix specialist. Mm-hmm. Because I do all the like design elements and everything as well, including SEO and on Wix.

It shows you where your traffic’s come from. If it’s come from Instagram, from organic Google search, from paid ads. Mm-hmm. From chat DPT or whatever. It tells you exactly where your traffic’s coming from and obviously like the percentage of your overall traffic. So it’s really good to keep your eye on.

Mm. So that, I know in WordPress you can download plugins. A couple of my clients have WordPress, so we’ve got the plugins to, you know, get those stats. Um, there’s a Google plugin, I can’t remember what it’s called. C just like Google Search Console, I don’t know, um, for WordPress and just mm-hmm. Because it’s really important to know where your traffic’s coming from, so, you know.

Where to focus on what’s not working. Mm-hmm. And maybe if it’s a social media that’s not getting you much traction, then is it worth having that social media? Are you making all that content for no reason if it’s not really hitting the mark? Um, so it’s just a really good way of refining everything that you do rather than waste your time on stuff that isn’t working.

Um, but worth mentioning to social media, once you’ve got, if you write at least one blog every month. For, that’s not only good for SEO because you wanna write something that’s associated with one of your services, products, courses, so it needs to be something to do with something you are selling in some way.

Mm-hmm. So if you are giving tips, advice, or whatever about a specific area of that issue, for example, then it’s always good at the end to link through to the service or the course page. Basically resolves that issue that people can book with you or buy your course. And that issue is gone because building authority, putting links on your page to another page is building the authority of that page.

So if you have loads of links to one page on your website, then search engines will see. This is clearly a page. That is an authority page. Mm-hmm. So we’ll try and push it a bit more. So your blogs should act as a way of filtering traffic through to your surface of course. But also from your blog you can pick up little key points of the blog and make content on your social around one of those points.

And then it can be, you know, read the Resting my blog or whatever. It’s the same with email ’cause you want everything to marry up. Um, and not just be like, oh, post this day. What should I post about? I don’t know. And you’ve got your LinkedIn saying one thing, Instagram saying something else. You’ve got a random blog post that is actually company news when no one cares.

So everything should fit together. And like I say, everything comes from knowing your keywords, questions people are asking, and who you are serving. Yeah, a hundred percent is like being intentional, being strategic about, okay, I know that I want to offer this as a, this service or, or this my offer. What are the topics and what are the question that I need to answer for my potential clients?

And then how you can bring from the different ask, uh. Elements of your, your content creation that could be, uh, social media about anything, uh, like podcasts or newsletter or whatever, and bringing everyone to the blog article that, as you say, is connected to the call to action and, and so on. And so being strategic about how everything.

Fits each other and, and interact to each other. I think that’s key as well. So, yeah. Thank you for, for pointing that out. So before we, we wrap up, uh, so any takeaways or anything that we haven’t mentioned and you would like to highlight about this topic? Um, I think consistency is key. Mm-hmm. Um. So with SEO, um, a lot of people, once they get their website, they go, my website’s done, but your website is never done.

’cause your website constantly needs blog posts, tweaks here and there to keep it fresh so that when Google is and other search engines, um, are looking at your website, they can see there’s new stuff. It’s not just stagnant. Because you don’t grow when it’s stagnant. So a lot of people I’ve done, you know, I’ve, I’ve re I’ve redesigned their website and I’ve SEOed it and it’s built a good foundation.

They start climbing the rankings and then they don’t write blog posts and they don’t keep it fresh. So obviously it plateaus and then it starts, and then the, their competitors catch up and it starts. Slowing down. So you post social content every day or every other day usually. Um, so why not create more content for your website?

Because the more pages you’ve got, the more the authority will build. So I would say keep consistent. I don’t mean you have to like post something every day on your website like you would social, even if you can do like write a blog a month or something just to keep. It’s fresh. Keep the authority building.

It’s like when you go to the gym, you don’t go to the gym, hit the certain weight that you want, and then go, got my weight. I stopped going now and then, you know, put on your weight or whatever. You have to keep it consistent, keep it at a level. Otherwise you just, yeah. And I might add something here. Uh, first, just a, uh, a comment about.

You don’t need to do the all the things at the same time. So especially as, uh, we, we were talking before solo business owners and or small business owner, we have a limited capacity. So you decide what to focus on. But if. Website if website traffic and SEO is one of your focus, then put attention into here, into the consistency and make a balance between how you’re investing the time in creating content for, let’s say social media.

And your website. I totally agree on that because you want to keep building that you want to, and also something that is building up, I i, I love because it’s like helping, um, you are helping grow that, that power. So you are, as you said, like creating links between pages to grow the authority or specific page that you want and all that.

So you are building on, on something that the is like. Super long, uh, life time because it’s not that, it’s like as a story, something is gone. Uh, for example, on Instagram, no, here is an article that you can bring people, uh, again and again, and maybe you have an article that is answering specific question and you can use that in your social medias, let’s say.

Yeah, you are talking to someone in, in the dms and then you are sending them to your, to that article. So it’s like something that you can keep using as a resource even for, for helping your audience. Yeah. And that said, it is like, okay, if I want to focus on this because I see the result that is, uh, bringing me them, pay attention to it and.

Also, I always like to, to say how you can be consistent in different ways. Like for example, if you think about this as season, and then there is a season where I focus on creating. Block articles and I schedule even, I can schedule them, but I am doing that in a period of time and then I is like, okay, the next three months are covered and now I move to the something else.

Or you prefer to do it a more variety. And then it’s like, okay, first week of the month I am doing this, or whatever. So you like what I want to say is that you find your way. Of what works for you. Yeah. And for example, I am doing this live series and I am streaming directly to YouTube. So this my way to put something on YouTube and later I will create an article where I embed the video.

This my way of creating a piece of content, um, building something on my website. So find your way to do it in the like. See what works for you. And then it’s like, okay, I know that I can do it this way. I know that if I say I am going to record a video and upload it to YouTube, probably I will procrastinate.

I’m not doing it. Yeah. But here is a live conversation. Yeah. I am here for it, and I, I love it. So that’s the, like knowing myself and knowing what works for me and using that to help your business. That’s it exactly. So this video or, and all the videos you’re creating, like you say, it’s not only gonna help your website when you upload it, it, you can probably write a blog piece from each one connected to personal branding and you can use clips for your social media or like things I learned from this conversation with this person post.

So it is like an endless stream of content. From these videos that you’re doing, um, and for all platforms and everything. So if blog writing isn’t your thing, then video a combination of blog and video. Better still, but whatever works for you. Um, I know doing, I struggle myself with social media to, I haven’t posted for at least a month.

Um, so I know it can be. I’ve just been working on client stuff, so I know it’s really, it’s really hard to find the time, but it will really help. Yeah. And, and every business can find their combination because I know businesses that they are doing, I, I, I. Uh, I usually, uh, look for three things, like a way of getting in front of new audiences, a way for nurturing the audience and your relationship with the new and existing one and a way of selling.

And for that you can incorporate. Social media, but can be also out of the equation. And you can be using other channels. And I know people that they are using summits for being in front of new audiences, and then they’re using email, uh, news, email marketing and their website as a way for, uh, nurturing the relationship and, and selling.

So. There they are working with our social media, so I know that there is a lot of conversation around how social media can be one of the ways, but if someone is like totally not interested, they can use it at different ways and I, I feel that is using our website is like, is. These are place, it’s not rented plan.

Uh, so we have a bit of more control there. So it is something interesting at least to have our digital presence there. And. It’s like, okay, how to put some intention behind, so it’s not just for the user, but also helping you to, to show up in the, in the results. So that’s why I feel that SEO is really important in the sense of, okay, you are building already something as a website.

Mm-hmm. How I put some intention. So it’s also not only helping in this way, but also helping with the, with the engines. Yeah. And like you say with SEO, it’s evergreen, like it doesn’t. It doesn’t tend to drop unless you just completely do nothing on your website. It may slowly start declining, but it’s evergreen.

So if you are, if you are producing relevant content, it will build and build and build and build. Um, I mean, I started my first client three years ago. Um, they, they’re like, they have services, they have a physical shop and they have an online shop, and they’ve never sold anything online before. So I started with them, um, just not doing much, just not doing too much.

And then they saw, like in the first month they got their first sale, second month they got five sales, et cetera. And now from getting nothing every month, they’re consistently getting 10 grand every month. And that’s three years later now. ’cause we’ve built, built, built, built, built. And now they’re really reaping the benefits from it because the consistency.

And tying in, um, everything I’m doing on their website with their email campaigns and their social, they’ve now built this reputation as being, you know, like the experts in their industry. So it, it takes time. SEO that’s the reason, that’s what puts a lot of people off, because it’s not like, blah, blah, blah, do something on your website, and then, oh, I’m ranking number one on Google.

It is a marathon rather than a sprint. But yes, it pays off if you stick with it. Mm-hmm. Yeah. I love that you said that. I love the analogy with the marathon because I feel that in, in not just SEO, but other strateg strategies, but in SEO squad, it is like it pays off, but you need to have. You need to have a long term vision of it and how you’re investing for something that’s building up.

Mm-hmm. And it’s not just a quick, um, uh, outcome that you get now, but you are building for something long term. So, yeah. Yeah, I agree. Okay. So thank you so much. Before we finish, just one, uh, last question for you. Like if you have to describe, uh, the intersection of personal brand story and SU strategy in a world of two, what would we be, world or two?

Vitally important. Okay. I think it’s essential. It’s more essential now than it’s ever been. Mm. Nice. For me, I would say that the, the word that came to mind is reputation. How? Personal brand story help with the reputation and how Google, uh, or SEO in general is also building on your reputation. So yeah.

Thank you for this conversation. Uh, has been lovely to have you. I have homework. To do so. I’m sure audience will have to, um, but good in a good way. Um, yeah, so thank you everyone that, uh, join us and if they have any question, just feel free to reach out to us. They have our links around, uh, in the description.

Um, please go and check what uh, Jo does and, and how she can helps you. Um, yeah, thank you so much and see you next time. Thank you. See ya.