Personal Brand Story and Service Pages,
with Reme Mancera and Rene Morozowich

Welcome to Intersection Chats. I am Reme Mancera, and I am here today with Rene. I am so excited that you have accepted this invitation. Thank you for being here. Looking forward to this chat.

Yeah. Thanks so much for having me. My name’s Rene. I am a web developer. I help small businesses with marketing and such.

So I think we’re gonna talk about services pages today, so it’s exciting. Yeah. Yeah. I’m really because I was, in one of the talks that you, gave around portfolio pages and service pages and how to to hide showcase what you do as a service based business. And I’m really interested to see how this type of pages, in our website, how we can combine that with the storytelling, our personal brand story, and how to leverage the connection that you can create with your own stories and combine that with the social proof that you are providing in this type of of pages.

So I am really curious about your own experience working with clients. How has been for you? Like, I don’t know, difference between when you have worked with someone that they have defined their personal brand story and they have clarity about that, in opposite with when that, that, that didn’t happen. Right. Yeah.

So there’s always kind of varying degrees of of people who come, you know, you know, ready to build a website. Let’s let’s just, like, stick with that. Like people who don’t have a website yet and they’re ready to build a website. So a lot of times I will find that, you know, as people are trying to explain what they do, you know, me as a, you know, a possible consumer, just random person, like, I don’t quite get it yet. So, you know, we really have to work with clients sometimes to get them to explain everything that they do and how they can help clients.

And it only makes it stronger when there’s, like, a why behind it. So why they do what they do. I think that that helps explain it the best because if you just say, you know, I I do x, you know, sometimes there’s not really that connection. People are like, oh, well, everybody does x or my nephew does x. But, you know, if they can really explain why and kind of dig a little bit deeper, Typically, I I work with clients who who are writing their own content, and I prefer that, just because they do what they do.

So I feel like they can explain it the best, but they don’t always know how to explain it the best. So those are things that we talk about, you know, in addition to, the other pages on their site and what should go on each page. So I think it’s important, and I’ve seen more success with clients who are able to, you know, tell me why, and that helps them explain it. Yeah. I I think that, using your story as a way to amplify, the things that you do, especially I am, usually I like to, to work around how your story can explain what is your unique approach, because there could be other people offering similar services, offering different, something similar to you.

No one else has your life path. And at the same time, you will have a unique approach. It’s different depending on what is your background, what is your personality, your values, and so on. And I feel like you can use sharing a specific moment in your journey as a way to highlight that unique approach. So I feel that’s, really powerful, especially when you are working around people that that can be offering things that are similar to others.

And there is a lot of service based, business owners that are in that area where that’s why portfolios or service and showcases is, are so important because it’s like, you can see other work that they have done. Right? Right. And I think that you can find out those differentiators for yourself when you work through some portfolio work. I I know that, you know, we were in a in a a call together about portfolios and, you know, I really like to start with and this can help build your service page too.

So not just about, the portfolios. You know, if you start with some really great targeted questions, you know, to someone that you have worked with, they will let you know the those differentiators. They will let you know, oh, hey. I came to work with you because other people were doing this. So people who did the same thing as them, you know, were they were doing this differently, and this is really what I value.

So I think that that can help you because it’s hard. Right? It’s hard to explain what we do. We just do what we do. You know?

It’s it’s hard to kind of, like, you you know, sell it. Right? And not even sell it exactly, but, to connect with someone who who can understand. Okay. This is the work that I I need help with, but, also, this is a great person to help me do it because of this.

So I think that it can be really collaborative. You don’t just have to do it all yourself. You can let those clients help you, kind of figure out what to say and and how to say it, and and they can help pull it out of you, I guess. Yeah. A 100% because it’s like, I feel like, sometimes we are so into our own, like, services, way of doing things that, maybe we have a skill that is natural to us, but it’s really valuable for our clients and the work that we do.

And that’s why I I also invite people to check the testimonials, the the messages that they are getting, what are the people highlighting, maybe for them something really natural, but others are seeing these really valuable. So this is something that I invite people first to think about that. Okay. What is, for example, a natural skill that is valuable for your clients and then think about your own life journey and think about other moments in your life when that specific skill that you have has been valuable for others. Maybe your family, maybe your friends, maybe a past work experience and how that will show that this is not just skill that you that is valuable now with this work that you do with clients at this, but it’s something natural to use your way of seeing the world and and participating there.

So I feel that that could bring a lot of, nuances about who you are as a person. And also it will have your portfolio, your service, base to be more memorable, especially if someone is looking for a provider and is checking several, people and they are like kind of comparison. So you want to, to also showcase that personality there and highlighting your stories maybe can help you to be more memorable. Yeah. And I found that, you know, this year, especially, I’ve been freelancing for a number of years.

And this year, I found maybe more so than other years, even when a potential client comes to me, I am hearing a lot this year of I’m looking for someone because the person I was working with is has no longer responded. So I’m getting a lot of people coming looking for someone who is responsive, and I’m very responsive. I I I just I don’t wanna leave anybody hanging. Like and I was thinking about this, you know, as I was trying to prepare for this call. I was my dad, was a mechanic, and he said that, you know, part of it he owned his own garage and everything.

And part of it part of the job is just showing up and doing the job, like, showing up and and doing what you say you’re going to do. And it I don’t know if something is changing out there that more and more people are less and less responsive, but, you know, I really feel very strongly about this. So when I am connected with with people who need someone who is responsive, I’m like, I’m your person. Like, we’re gonna do I’m gonna hunt you down when you don’t respond to me. So and I think that that is helpful for people, you know, in terms of accountability.

So just thinking, you know, of my own my own story and my own experiences this year, that’s definitely something that has come up that maybe I wouldn’t have thought about in times past. So Yeah. I feel like that’s also something related to someone’s, values. Like, what are your values in in your business, but also in your life and how that is going to, somehow articulate how you are showing up in your business. And it’s not just about doing an exercise and deciding what are your values and sharing that.

It’s about, okay, how you are, running your business, showing up for people that are interested in what you do, people that are hiring you to have run-in a way or another or getting your offers, as well. So, yeah, I feel that that’s something really important and especially nowadays with, yeah, of course, AI and more like a lot of there is a lot of, content out there. There is a lot of options for people to choose from. So you will you really want to highlight excuse me. You really want to highlight what what is unique and how is, like, you as a human, multi multifaceted person and showing that so you can create that connection with people.

They can see, okay, this person is behind this brand, behind this business, and I am in relationship with them. So I can count on them that they are going to respond. They are going to to show up and and do what they said they do. I feel overall communication is so important when you are working on teams or or with someone as a as a provider with your own, people that help you if you have a team or if you are part of, a community. So I feel that overall, if you go back to, okay, how I am communicating, maybe you don’t get to a deadline, how you are communicating that, how you are making sure people know about that.

And, and, that I feel that’s like really, really key. Yes. Yeah. Definitely. And I think that, you know, we were talking at the beginning about, like, just building a website, you know, maybe starting a business.

And, you know, you you do the best that you can at that time to, you know, connect all the dots and and let everybody know what you do. But, you know, as time goes on, you may see more things. More things may come up, like, for example, the responsiveness. You know, I’ve definitely, added some information to my own services pages about being responsive. And other things have come up too that I didn’t maybe really realize at that time.

Another thing that’s come up recently is I’ve seen, just kind of the quality of work of some other agencies like mine, being far below what I would deliver. And I think that that’s you know, I I kind of I I was driving in the car this morning, and I was, like, getting really worked up about it. Like, you know, you are, you know, a web development agency and you are offering this to your clients, and you’re not doing a good job. They don’t know that. You know, they don’t know that, you know, things aren’t up to up to par, up to standards, like, what they should be.

And that it makes me mad. Like, it makes me angry that, you know, people are paying other people who are not doing a good job. So I think another thing is trying to communicate that you do a good job, and how do you communicate that to people, and how can they see that you are doing a good job. You know, I think that also part of it can you know, to that communication can come in with, like, proactive communication. Like, I had a client yesterday who we got a notification that one of their plugins is vulnerable, and there’s no patch right now.

So just, like, letting them know, like, hey, that’s a thing that we need to worry about. You’re paying me. I worry about that for you. I’m letting you know what’s happening, and then we’ll see. You know?

So we’ll wait a couple days. Hopefully, it’ll get updated. If it doesn’t, then we’ll start to you know, we’ll need to make plans for that. So I think that that is a way that you can, you know, again, just communicate, like, what you’re doing. And if there’s a way for you to incorporate that on your service page or if there’s a question that you can ask that person, you know, when they’re giving you a review or a testimonial so that others can see, okay.

This is what it actually means to do a good job in the thing that I’m hiring them for. Yeah. And, I would love for us to go, in, like, maybe giving some practical, details about how people that if they are maybe listening to us and they are thinking, okay. Maybe I am not sure. In my website, I am showing my services in this way or using my testimonials in a more effective way.

So I will love, if you have, one specific advice for those to check if they have a good, showcase of what they do? Yeah. So I would say if you can find someone who is, let’s say, maybe a potential lead or, you know, even a friend and see if they can recommunicate to you what your service page actually says. What are the services as you have described them? If they can if they can give that back to you and if it still makes sense, then I say you’re on the right track.

A lot of times I’ve noticed, and and I’ve noticed this myself as a consumer. A couple years ago, we bought windows, you know, and the the people come to the house. Right? They give you the whole presentation, and they use so much jargon. I’m like, I don’t I don’t know what that means.

Like and so, you know, us in our, you know, everyday businesses, you know, I you know, even like SEO. Right? So I was teaching a class one time, and I went through this fifteen minute, like, very brief just introduction to SEO. And at the end, one of the students said, what is SEO? And I said, oh, no.

I have misjudged what my potential clients or, you know, my students in that case know about this. I need to take another step back. So if your services are maybe a little bit too confusing or a little bit too advanced, like, they need to be a little bit more easily explained. And I suppose that you could use, you know, chat GPT for this. You know?

Say, like, here’s what I have for my services. Is there anything I’m missing? Like, do I need to explain anything a little bit better? Do I need to is it too wordy? Is it too dense?

Do I need to break it out into bullets? So I think if you’re able to come up with a starting point and then refine from there based on feedback, and you can also look at competitors, you know, you could see how they’re explaining things and if there’s a way that you could do it better. So I think there’s a lot of ways, but I would say one being get somebody who’s not, you know, in who doesn’t do what you do to read it and then explain it to you. And if you’re on the right track, then good. I really like that, approach.

And especially if some if it’s someone that is can be looking for for a solution like yours and that, because I feel like that’s also something key, like really knowing who is your audience, in which stage of their journey they are, because it’s like you can be offering I work a lot with people that they are pivoting in their business. So maybe, some time ago, they were working more with beginners, but now they are somehow transitioning to working with more advanced, type of clients. And with that in mind, you can see how the examples on how you share what you do and maybe the features of the, what you do and all that. It can be a bit more advanced language if your audience is a bit more in that, you know, more advanced stage. But if you are going to focus on beginners, yeah.

Maybe make sure that you are, if you are using this, kind of Gargong and that you are somehow explaining how it is or or where they creating some kind of resources for them to understand what you mean and so on. So I feel like that is something key as well, like really understanding who is your audience and what are their knowledge about the topic? What is the awareness that they have about the topic? If they, they are like really, really not aware of the technical language, you will need to, go down and explain things in a way that anyone can understand anyone that doesn’t have any, any knowledge about that. And I feel that sometimes, especially with certain businesses, when you are like really using technical language, you are sometimes talking to your peers instead of your audience.

And that’s something to have in mind as well. How does it feel for you? Yes. No, I totally agree. I think that it’s, you have to figure out who your, your audience is.

Yes. And if they’re getting that information. And I think that it’s also an ongoing process. You know, like, it’s not it’s not like a brochure where, you know, your designer designs it and you write it and it’s all good. And then you send, you know, 500,000 to print, and then that’s the brochure that you have.

Like, your website is like a living, breathing thing. So we should be looking at this. You know, it’s not like, oh, we built it. It’s done. I mean, unfortunately, that’s what happens a lot of times.

But, like, you should be reviewing this once in a while to make sure that, you know, what you offer is there. So that’s one problem. People have offerings that aren’t even on their website. Like, what how do you how do you expect people to know about that? But also that you’re explaining it the best way possible, that you’re updating it with those new testimonials because those clients, you know, potential clients could see themselves in that new client that you just had, you know, and that’s just another opportunity.

So if you’re if you’re letting those get stale, I think you’re doing yourself a disservice. Like, it’s great to do the work. Right? You’re finding the clients, you’re doing good work, but, like, you as a business owner, we need to let people know. So we have to revisit those services pages.

You have to keep your portfolio up if you want to keep growing, if you want to keep serving new clients. So that’s just my Yeah. And I feel like, when, for example, in one of your services, you know, that there are certain aspect of benefit that people highlight. Okay. Make sure that you are sharing, you are highlighting that you are sharing social proof that people like are, yeah, are, are emphasizing how that’s an important way thing that you do.

And also I will invite you to think about your own story and how you can include there, pieces of your own journey that will help you to even make that part more memorable and make it in a way, like, amplifying the impact that the this will have. Because I feel like when you are getting, like, the social proof for a site and then sharing a touch point with yourself and you and your own story, that will have to build up and make that, like, okay. Here is something important. So you are making sure that there are, like, different angles and the people can get it from different sides, especially because I don’t know you, but I ensure that when I am looking for some solution for my own or for my business, the first time I am just making a quick scan. I am not reading word by word, everything that is there.

So like using the formats, the images, different ways of explaining the same things is going to have different people to get that that messaging. Right? So Yeah. And I think that it also goes over time as well. So, you know, if somebody is, let’s say, they land on one of your blog posts and you’re they’re reading the blog post, yes, they’re they’re going to skim, they’re not going to read it word for word, every single word, and then they’re going to probably go about their business.

And, like, is there another opportunity for you to connect with them? You know, and this is where, you know, lead magnets and email sign ups and connecting on social media and that, you know, it’s another step and that’s a great opportunity to share, you know, another piece of your story or something that can help them next. Right? So it’s not just like I’ve packed my services page so full with everything that everybody needs to know, and then people will read the entire thing and then they will hire me. Like, that’s not really how it works.

Right? Like, we we need these touch points, like, over time. So is there a way to stay in touch? And then you can share another piece of your story with them, you know, something that will help them, something that they can connect with, you know, and then is there another opportunity? And that’s why email is so great because you’re showing up in their inbox.

But I will say that, like, I’m very much of the camp. Like, I I’ve heard something recently that said, like, if you’re emailing once a month, see if you can email once a week. If you’re emailing once a week, see if you can email once a day. And I just, like, do not email me once a day. I am unsubscribing from that.

I just unsubscribed from somebody. It was just too much. Like, it was just so if you really wanna email that often, like, give me an opportunity to get less emails from you. Like, I still might wanna stay connected because I think what you’re saying is valuable, but I don’t have the capacity to take on all of your stories and all of your services and and decide because I have other things going on as well. So I think that we can still communicate our services and our story, maybe in some other ways trickle slowly, you know, to people’s capacity.

Yeah. I feel like that’s the it’s not also considering your audience, capacity and your own, because sometimes we get all this advice and it’s yeah, but this is not sustainable, for my business, for my, life style or for the things that I want to focus on. So yeah, I, I 100% agree that you need to check what is the best way for you and your, and your audience and what makes more sense for your business. I feel with any advice that I feel like that that can be the case. People give advice so as if it’s the advice.

Like, this is the thing that you’re supposed to be doing and we’re all supposed to be doing it. Like, nope. That is not how it is. You know, if somebody rolls along random person with some advice, like, you don’t necessarily have to take that. It might not work for you.

You should look at it with a critical eye, evaluate it. Can I take something from this? Can I take all of this? Like, is would this work for me? And then use it or leave it.

So Yeah. Yeah. Yeah. I feel that’s, like, really important and it’s not one size fits all. And it’s like, okay, what is your case?

What your what is your goal? What is the business model that you want to have? And then you will consider, okay, having that in mind, what is the best approach for whatever you you want to do can be promoting, can be, showing what you have for for your audience. And and with email, I feel it’s kind of, similar. I I agree it’s a great medium to share your stories, to create loops in your stories.

So you you have the capacity to to go through different emails and, spacing spacing out, like, the the stories that you’re sharing and so on. I encourage because I know that you offer the email, email hub as well, with your clients, how, when you are working around the service pages or portfolios pages, how that will connect with the email that they are sending, how you use the the content or the testimonials that you’re putting in the service pages, how you later go and use that as well in the email, if that’s the case. Yeah. So it depends on, you know, what how often people want to send email. Like, I find that my clients are on the end of not sending very often.

So, you know, we kind of look at, like, what are you able to do or what are we able to automate. But, you know, I personally love, like, a welcome sequence. Right? Like, so I’m giving them something, and then I have a couple emails, you know, that are not, like, day one, day two, day three, day four. You know, a couple things, but, you know, it just it’s a summary.

You know? So for example, like, if if there’s a lead magnet, you know, you deliver the lead magnet and then a day or two or three later, you’re checking in on them. Do they have questions about the lead magnet? Were they able to consume the lead magnet? You know, whatever it is.

Like, you know, offering some kind of help. Not just like, oh, hey. And I offer these services. You know, that could be like a PS, you know, at the bottom, or if you have some kind of call, you know, that’s kind of like a, I would say that, you know, a blog post, you know, you’re you’re kind of here. And then the lead magnet, you know, a little bit warmer, a call, a free call, a little bit warmer, you know, and then people buying your services, or buying your low price offer, you know, the next level.

And people aren’t just going to jump to that offer. You know, they need I I don’t know you. Like, I need to get a little bit is be a little bit warmer. So I think that you can tell more of your story in maybe a later email in that sequence. I think if you deliver the lead magnet and you’re like, here’s who I am, like, right away, it’s like, wait.

Like, I I’m I’m focused on me. I’m focused on my problems. That’s why I signed up for your lead magnet. You telling me all about you right away is a little bit too much. So, you know, I guess I would think of it like, you know, if you’re at a party and you’re having a conversation with someone, you know, like, you you’re like, we want this to be natural.

We we don’t want this to be, like, really, like, weird or forced or, like, I have to get this testimonial in. Like, you just like, easy. You know? If there’s a connection, you know, as you’re as you’re getting to know each other, if there’s a connection, like, it will continue. And if there’s not, that’s okay because maybe they’re not your people.

Yeah. I’m really curious to know, how you help your clients to collect these testimonials because I feel that, in the work that you do, testimonials, and the views from from natural clients is really important to put together, the pages that you help your clients with. So in that previous part, like collecting the testimonials and the type of questions that they might ask, how you advise your clients to do that, and what is the best way that you find is more helpful for them? I think that you can’t just say, like, hey, give me a testimonial because what people are going to say is not useful. They’ll say something very generic like, Britney, it was great to work with.

Like, okay. Yeah. But why? So I think you need to ask them some very targeted specific questions. And I I have questions that I share with my clients.

Let me actually pull them up because, then I’ll be able to tell you what they are specifically. So the first question I ask is what was your biggest concern before hiring me, and then did it come true? So this actually lets them get into the pain points that they were having, and then often this connects to, you know, the things that I do really well. So, you know, going back to kind of that that responsiveness, like, I was afraid that you are not going to be responsive like my previous developer, you know, so then I can I can use that? And then when it’s in the client’s own words on those pages on social media, in the emails, people see like, oh, okay.

Like, that’s better a better testimonial than someone being like, my name is great. The next one, and there’s three. The next one, what specifically was your favorite part about our work together and why? And sometimes, you know, these are similar and that’s great, you know, it’s something to highlight, and sometimes these are different things. And that’s great because that gives more things that you can communicate with people in the future.

And the last one is if you were to recommend me to your best friend, what would you say? And that’s great because they kind of write it in, you know, like, I could just use it right from there. So that I think those are great questions. And I have other questions, and I can I can give you a link? I have a blog post about it, because they’re short.

Right? Right? Because you don’t wanna be like, hey. Can you outline every single thing that we did together? It’s gonna take you twenty minutes.

Like, people don’t have time for that. But they do want to be helpful. They do want to give you something because you have given them something. So I think that I’ve had success with those questions, and I think other people have too. I will say I don’t work with all service businesses, so, you know, it’s not always applicable for clients.

But, you know, in the cases where it is, I think that, those are are helpful, easy questions to ask and giving you know, putting those if you could put those in an email, put three questions in an email, send that email out. You know, if you wanna be really geeky, you can make a template and, you know, attach it to a process, you know, so that you’re being very efficient with it, but, you don’t have to do that. So Yeah. Thank you for sharing those. I also tend to use, like, three questions when I am, doing that and and inviting my my clients to do the same with their own clients.

I always, ask how they, how did they feel before working together and how they feel after. So to have this transformation. And then the last question is kind of similar to yours. What I ask then is like to whom will they recommend my offer and why that that’s, usually what is, happening is they are describing the situation that they were in or the type of the group of people that they they think they belong to. So that helps also with the language about who are you, like, offering your services to and so on.

So but they agree on the idea of, yeah, choose a three or or something like that, but give them something specific to think about an answer. Yeah. Make for them as easy as possible, I would say. Yeah. Yeah.

And I’ve had some I’ve had some interaction with people who don’t ask questions. They’re like afraid. And I’m like, what? I’m not sure what you’re afraid of. Like, you know that the project went well because, you know, you can just tell when the project goes well.

You don’t have to send it to everybody if a project doesn’t go well or you weren’t happy with it. But I think that you’re going to you’ll get a good answer. Now I have had some people just not write a lot. Right? So they answer the questions, you know, very briefly.

And I maybe there’s not much I can do with that, and that’s okay. You know, because hopefully I’ll be working with more than one person, so I can just ask the next person. But don’t be afraid, I think is the other thing because I really I do think that, like, you can I think it, like, unlock something, you know, and you can just use those testament, like, right on your services pages, and you can then, I think, you know, connect it back to your like, oh, you know what? I am really organized, and and this is why I remember why, you know, and that’s, you know, a service that I’m offering specifically or or that’s a feature of my service that I’m offering specifically that not everybody offers. And there are people out there who will find it valuable because, you know, they need that accountability or, you know, that’s just an example.

Yeah. Yeah. I feel that, is, helpful, not just for the audience, but also for yourself. Yes. In the sense, as you said, like reminding yourself.

Yeah. Actually I do think because, yeah, not every day you feel the same way. So sometimes having these external, like, okay, there is some proofs here that people get satisfied and all that. So, sometimes can be harder and then having those, points of positivity is like, okay. Yeah.

That’s the the people get, hard, and and I need help them to feel like I know how to listen to them. I know the question that I might have or whatever is the case that that you had that with. So I feel that can be also beneficial for yourself as well. Before we start, like, wrapping up, I would like to ask you, like, in your experience as someone helping others to to build, services pages, What is something that you see sometimes people are forgetting to include in their service pages that they feel is important? Just a lot.

Like, I I think that some people are just like, oh, I just do this this thing. It it just very brief. It’s very quick. It’s like, it’s just not enough. I think that you can explain it more.

I think you can show examples. You know, have those testimonials and explaining what you do is a fine start. You know, I think that if you if you don’t have anything, just saying, like, these are the things I do is a really great start. But I think that, you know, we talked about this before. People are not going back and refining these and and building them and, you know, really showcasing what they do and also what they want to do.

So when I first started freelancing, I did a bunch of stuff because I wasn’t sure what I liked, what I was was good at, what the industry needed. And now there are definitely things, and I’m like, I’m not doing that. I don’t like that. So I do these other things instead. So I think, you know, being able to revisit and update more.

I just redid my website earlier this year. You know, I’ve been freelancing for years. But it was just time for, like, this this is like a hardier refresh, and I do feel happier, you know, with my own personal service paid because I I went back through when I, you know, I weeded out all the stuff I didn’t wanna do. And I I’m showcasing all the stuff I actually do and that I want to do. So I think that people could give more, right.

Add more juicier information up to date information. Yeah. I, I really, really like that you highlighted the aspect of updating it because sometimes, yeah, we got yeah. We are maybe we are freelancers and we are just doing our services for others, and we get, like, not reviewing our own stuff and having our website with the services, like maybe three years ago, and then you refresh and you have evolved. So your services has evolved.

Now you have more, maybe you have a different structure of how you run that service or that, or you maybe create another package and you just sell it organically to people, but you don’t have that in your website. So that’s something, as well. And especially if you are considering like getting more visibility, okay, Make sure that you are maybe just reading what is in your website. And I am the first that I, I am guilty of that. We all do it.

So it’s like, I am not saying here these from the place of everything in my website. Perfect. No. So this is like even, my own reminder too. Yes.

You need to revisit your website and read everything and make sure that everything, and yeah. Like, include, testimonials that are more fresh and maybe you have their testimonials that you remember you work so long ago with that person. And it’s not that the testimonial is not valid. It’s like for you is not something fresh, up to date. Right?

So until that, and of course, I will invite people to consider including your stories, not just in your about me page and could could impart of your story over your website, over your services pages. And even when you are sending a proposal or a, a quotation, yeah, you can you can be, creative there and include their pieces of your story again to highlight those benefits that you want to highlight. Yeah. And using like you said, using those in many places, not just on your about page. You know, it’s the same with the testimonials.

Yeah. You know, using like, use those. Put those other places. And people think that, you know, the way that the the client wrote the testimonials exactly how they need to use it. You can take out two sentences and leave the other two sentences.

Like, that’s perfectly fine. If you need a shorter one for this use, this email or whatever, like, you can definitely do that. And I I and you’re right. You know, we we don’t We as business owners are focused on client work first. Right?

Because that’s what brings the money in. And then, yeah, less so like marketing and, you know, communicating our services. But I really feel strongly that, you know, at least in my case, like, I have to be a good example. I can’t tell my clients, oh, well, you have to have a great services page if my services page sucks or if it doesn’t have the the latest information. So I don’t want to give any advice that I wouldn’t be willing to follow myself.

Nice. Okay. So, yeah, just, I wanted to ask you if there are any message or any piece of information that you feel is important for people to consider, and maybe we haven’t touched on that. I feel like we’ve touched on everything, all the things, everything that we said for the past thirty eight minutes. That’s all important.

Nice. Okay. I’m usually how I finish this calls are asking, like a way to summarize the connection between personal brand story and service pages in this case. So do you have, one, two, three words to summarize that? I think, well, so I think that you can, and we we did talk about this a little bit.

You can go about it maybe a little bit backwards if if that’s easier for you. So for me to sit down to think about, okay, what what is my story and how does that tie to my services? Sometimes, I have found that I can see that more in listening to clients and potential clients. So my examples from earlier, potential clients this year, I’m hearing a lot of people saying about other people not being responsive. Okay.

I can work with that. I I know, and I know why. So, you know, I can I can tie that together? And also those testimonials asking clients, you know, targeted questions, I can see when they’re saying, Rene communicates really well. Rene is very organized.

Okay. Yes. That is a thing that I know, you know, from my past, you know, and and my that’s one of, you know, the things that that really makes me me and really makes the work I do unique, you know, compared to someone else. So I don’t think that you have to just, like, sit down and and figure it all out. I think that if you’re stuck, you can listen to potential clients or, you know, existing clients, you know, and ask questions and see if if you can, you know, figure it out.

Obviously, working with someone like you, of course, you know, in addition, I you know, you help people pull that out. But, you know, if they’re just kind of, like, by themselves trying to figure it out, I think that that could be getting another person in there to help them. Yeah. Yeah. A 100%.

I always invite people to think up first about their own stories and of course happy to help people to figure it out their stories because I feel like sometimes we are so close that, we might overlook things that can be interesting to share. But if you want to start, just, go. And I love that approach of finding what the what are the benefits, the key factors that you want to highlight and then look for okay. In exploring your own journey and see if there are other moments in your journey that can, you can use to to highlight and to elevate that. So Mhmm.

I I love that that approach. For me, I would say the way of summarize will be actually emphasizing benefits. I feel like the service page is one of the things is not just the features, but the benefits. Yes. We didn’t talk about that.

Yes. We could have talked about that forever. No. That’s exactly right. People are like, I do x.

Like, no. Like, what why? And yet why? And what does it mean for that person? Yes.

You’re absolutely right. Yeah. So and I I feel that that’s the case for both, like, in the service pages, emphasizing the benefits on it and then using your stories to, to do that stand to emphasize the benefits on, what is important. That’s why I, I really like to, to think about, I always say that I am collecting creative ways to use your stories because it’s like, it’s not just your about me page, but how if you have a sales call, how you can incorporate your stories there in a way that they, they are like bridges for you to talk about the things that you want to highlight. So, yeah.

Yeah. First of all, you don’t need to, to have, a lot of, different big stories and it’s okay. You don’t need, I always said you don’t need an epic story to, to, to share your personal brand story. Think about the benefits that you want to highlight. Think about the skills that people are highlighting from working with you and then think about, okay, there is any story in my personal side that I can bring to reinforce this idea.

Start there and then you can practice. I feel like storytelling is also a practice, experience. So you will get more natural. You will see what fits better. You will see the reaction of people if they remember face and they are commenting to you.

And so Yeah. Definitely. I agree with all that. Nice. So thank you so much for this has been a pleasure.

How people can find more about what you do and the work that you do. Yeah. So probably links in the description would be the best. My name is Rene Morozowich. It’s renemorozowich. com 

It’s long. So, yeah, links in the description and I’ll get you that link for I have a blog post about questions that you can ask, and there’s other questions that you can ask instead. I mean, don’t ask 50 questions as a couple, but pick your favorites. And that’ll give you a starting point instead of like, okay, I have to sit down and do this. What do I do?

So it’ll kind of help you get started. Nice. Yeah. Thank you. I’ll make sure to add that.

And I am also sharing, like I have a series of, examples of story connectors, the way that I do first woman brand story. And they are the people who will have specific questions to think about themselves and then sharing one sample of clients. So there are like several examples there. So it will be, they will see what I mean and then they can think about their own case. So I feel that can be also something practical that they can combine both like the question for the testimonials and then question about their own stories And they can use that to, to, to put their in their service pages, everywhere as that they feel can be useful.

Yeah. Perfect. Nice. Okay. Thank you so much, everyone.

See you next time. Thank you.