Personal Brand Story and Video Storytelling,
with Reme Mancera and Paige Burns

Hello and welcome to Intersection Chats. I am Reme Mancera, a personal brand story strategist, and I’m here with,

 I am Paige Burns, and I am the founder and creative director of Main Page Media. We do full service video production. So we are going to talk about the point of connection between personal brand story and video storytelling.

So let’s start. Um, so based on your own experience, how do you think personal brand story and video storytelling are connected? How do you think they affect each other? Yeah. Um, I mean, I could think I could just go on for a really long time because I think there is a really obvious connection, right? Um, I think it’s pretty clear that if you have a strong personal brand story, sharing that on video and using video to help get that story out there and to use that story for all the wonderful ways that you guide your clients to use their story.

Video is one of the most powerful ways they can do it, right. Yeah. Yeah, I totally agree How it, they are like feeding each other and helping each other because it’s like personal brand story can help you build trust. And if you do that through video is going to amplify that, like the connection that you create and the trust that you build.

I feel that this, if you use video for doing that, it’s really amplifying the, the impact and the other way around. If you are doing video is, is good, but if you. Use storytelling, if you use the, the personal brand story specifically, will help you to highlight the benefits that you offer and the things that, that you are, like the value that you’re providing.

So I think they really work well with each other. Yeah. No, a hundred percent. And I think that if you’re, you know, going down the route of creating video for your brand first, working with someone like you and knowing what your brand’s story is, especially if you are building on your personal brand and not just, you know, the brand of the business, if you’re a service provider.

Or you’re doing something that is like an intangible good, right? Um, it’s not product based. Even products have personal brand stories from the founders. But if really where it depends on that, like coaching service providers kind of space that folks can be in. That personal brand is so, so, so important.

You could just create a video being like, here’s our offer, here’s what we do, and here’s what it looks like. But without having that personal connection, it’s not gonna resonate nearly as. Strongly. And so yeah, having them really feed one another is, is crucial. I mean, my, my best clients are people that have worked with someone like you before getting on camera, like they really know what that brand is and what that voice is.

Nice. And I totally agree on the, how helpful it is, especially for service providers, because when you don’t have something tangible, it’s so useful to use storytelling as a way to illustrate what you mean and to even to, to share the nuance because of course there could be more people offering similar services or, or similar offers.

But then when you add that, uh, personal aspect. Is, is going to help you to, to again, highlight the, the, the differentiation that you bring. Um, I’m really curious to know how. Is that, because I know that you have people, uh, creating their, their video brands, how the process is different when they have already worked on their personal brand story or they haven’t, how the process is different for you?

Yeah, definitely. I think that when someone can come in to our initial planning session and they know what their story is. And they know what they wanna tell. It helps us really expedite past that discovery phase and that digging phase. Like I do that with my clients. I know you and I kind of bonded over that, like trying to get that story out of people.

I do do that with my clients, but the ones that come and they already. Know it, and it’s in their bones and they’re comfortable talking about it. Maybe they’ve written about it, maybe they’ve spoken on a stage about it, whatever it is, where they, they, they know it to their core, then we can kind of skip past that.

I still wanna learn it all, but we can skip past that and get so much more creative. Of how we tell it, right? Because our time together is limited. And so, especially when it comes to small business owners, it’s like our budgets are limited. We can’t just be in the development phase forever. And a lot of times people have deadlines they’re trying to meet where it’s like, I need this video for this specific purpose.

So time in and of itself, even if you do have a never ending budget, is limited. And so. If we can skip past that phase of like, just tell me what it is. I wanna make sure I, I understand it like as, as closely as I can in my bones, as you know it, in your bones, which is, you know, not possible, but as close as I can get, um, then we can get into, okay, what are the creative ways we can tell this faster?

And if we can get there faster, we can have a better end product, we can start thinking about are there places we wanna go? Are there props we wanna showcase? As opposed to just like, we really need to work on getting you to say this the right way. Mm-hmm. Um, and we can do that. But it, it limits us a little bit, right?

Um, so the end product is always better. And I will also say that people who have done the work ahead of time for their brand strategy, their personal brand, their brand story, all of that, they’ve, you know, really thought about what they wanna say ahead of time, are more likely when they invest in that first video, to use that video for a long time.

Hmm. ’cause if you’re just kind of like, I’ve started this business and I think I know what I wanna talk about and so I’m gonna put it on video. I’ve seen that happen and there’s still, there’s a layer of confidence in the, I wanna create this and I wanna put it on video. That’s why they’ve decided to go for video, but because they haven’t done that deep work to really define it.

A year later they might be like, eh, everything’s kinda changed and I don’t really wanna talk about that anymore. And I mean, that’s just business, right? That’s just like when you’re in the early stages, things change. Your messaging is always gonna change. But I do find when someone is like very grounded in that personal brand story, that that asset you’re creating lasts a lot longer.

It’s the same with, you know, photography. Not that that’s a service that I offer, but I see it the same with photography. When people really think about, like, even myself, I’ve done this or I’ve done brand photo shoots, and I’m like, that’s not like, I didn’t really think about like what. I wanted these photos to say, I just thought, oh, I want them to look nice and I want to like have a camera near me.

Right. And then when I finally like did that kind of work and was thinking about, well, what is it that I want these visuals to say about me? Those photos were whole different photos. Shoot. Right. Um, and I didn’t know Photos is not what we’re talking about, but it’s, there’s, there’s an alignment there. Yeah.

Where when you know it, it’s easier to then tell your creative director in whatever space so that they can help translate it into whatever creative medium. Yeah. Yeah. I think that basically it’s like you are more strategic about it. You, you, you are more intentional about this because with pictures and videos, it’s like, it’s, yeah, it’s an asset for my business, it’s, it’s going to help my business.

But if you are intentional before actually putting the work into this is going to be more valuable for you, for your business, and for your audience. And also, I think that when you have clarity. And you combine that with strategies, so you are intentional, you know, why you are doing this, and, um, and forward, it’s like that will bring more confident when you are sharing.

Mm-hmm. Because I, I see that when working with clients, it’s like I work with them instead of looking for one story, I look, uh, for 10 meaningful moments. Yeah. I call them story connectors. So when we are working on that. They know exactly why they are choosing a specific moment and not order, and they know how it’s connected to their offer.

It’s like they are so much confident to share about that because they know why they are choosing that specific one, and it’s not randomly because someone said to them. You need to share your story, but they have thought about that. And back to what you said, you can be more creative because you have done the foundational work.

Now you can play and you can do more creative stuff with the part that is about video, about the creativity. Um, and this is something that I, I love to do, like searching for creative ways to use your story. So maybe, uh, later in this call, we can think about different ways that they can use videos.

Storytelling. But yeah, back to the idea of the how business evolve is something interesting to me because I work with a lot of people that they are in a pivotal moment, so. Yeah. Business as humans, we evolved. So we change, we are not the same. And I dunno for you, but for me, uh, having a business has been really a, um, a personal growth path as well.

Absolutely. Absolutely. I always say I’m a different person than I was before I started this business, so, so it’s going to evolve. You are going to, to your business is going to evolve, especially personal brands. We are the face of. Our businesses and that will reflect in, in that. So for that reason, I think it’s really important to to think about.

Something like creating a brand video. Think about this before, like where are you in your business? What is the intention for that? Where are you going to use it? Is that when I work with the clients, is something similar. We are thinking about where they are using their story. If they are going to podcast as a guest, is if they want to be like using more the storytelling when they are introducing themselves or when they are doing content through video or any of the other, so.

It’s like being intentional, also, like practicing how to share your story right is not the same. If it’s the first time I is, you are confident sharing it. So doing that before going to the point to record a video like this, that is something that you are investing time and effort and money to do it is like, okay, take it seriously in the sense of do the best, get the most out of it in the best way.

In the in the right sense, right. Yeah, and one of like the most, I think, magical, even though it seems obvious, but I think it’s a mindset shift. Like one of the most magical things video can do for you is you can duplicate yourself. Like you can, you know, you maybe you’ve gotten really confident in telling these stories.

Like you said, when you introducing yourself to someone in a networking event or in a conversation or on a stage or on a podcast. You can only, I mean, podcast is also, you can duplicate yourself, but like the in-person experience, the one-on-one experience that you’re having is so valuable and there’s nothing can beat a one-on-one experience.

Nothing can beat in person, but I think video is the closest thing you can really get. To meeting someone in real life. You have the visual component and the auditory component. You’re able to share this video, you know, of you with your mannerisms, with your energy, with the way that you speak, the words that you’re saying, the visuals you wanna show.

And that can be, people can be getting to know you while you’re at the beach, right? Like you don’t have to be there, which is really cool. It’s. It seems so, so simple when I say it, but if you think about it that way, where it’s like, I’ve done all this work to figure out my personal brand story. I’ve done all this work to figure out what I want to my brand to stand for and what I want it to be.

Is there a way that I can like, okay, let’s just like put all that work to together. And a lot of times, especially for my service-based clients, it is this like video brand story where they’re like, all right, I’m ready to kinda like put my stamp, you know. Into this video and into something that can be evergreen and can be used over and over again.

So that I don’t have to constantly say it to everyone, right? Mm-hmm. And I can, before I even get on a call with someone, I can share that video with them and they can know what I’m about. Um, you know, it gives them this opportunity to meet you before they even meet you, which I think is pretty cool when, when it’s done right.

But a, doing that work ahead of time is so important for it to be done right? I see a lot of people that like are just trying to, you know, create something on their own or on the fly and they script something, maybe using AI and then they read it on a teleprompter and they’re just like looking into their webcam, reading something from a teleprompter.

And I’m like, that’s not you. You are not that boring person. Like, you are so cool. Yet what we’re seeing is this like dried up version of you. And so if you can. Get that brand story and then work with a creative team that helps you share it the way that you would share it in person. It’s just massive.

And then there’s the, the added, um, there’s actually this theory that the dual coding learning theory, which is actually, it’s been studied and, and it’s used a lot for kids with learning dis disabilities. But essentially what the theory, the studies have shown is that like your brain, and if anyone out there is like a, a neuroscientist, correct me if I’m wrong, but, um, the brain is processing visuals and audio separately.

But it’s, they, they are like collaborating with one another. Okay? And so you are, when you watch a video and you see it, and you hear it, you are more likely to remember it. And then we know that people are more likely to remember stories than they are to remember just a list of facts or just straight information.

So you meld all those things together and like you kind of become unforgettable if you do a great job at it. Yeah. Yeah. And I love the, the idea of how this is a work that is, uh, helping duplicate yourself in a sense, but it’s for sure that. When I think about myself as a, uh, using someone else services or, or researching before buying from, uh, um, provider or something like that, I know for sure that I will go and check.

If I can at least listen to them. I want to, to hear their voice. And, um, ti yeah, the best is if I can see a video or something where, as you say, I can see how they, they move the, the way that they, they talk. All of that is like, I dunno, it’s like having a sense of them as a person. Um, it gives me more like, I dunno, more information, more context.

To, to see like, okay, I want to keep looking at this person, or thousand percent, I’m not sure. So, and this just having a video, a short video, doesn’t need to be like, I am not watching it, is just looking for somewhere when I can have the feeling of. The experience of talking to that person. Um, so totally agree on that aspect of getting a bit of more about the, the person by seeing them talking or, or seeing them on video.

Yeah. Yeah. Well, and it helps you to qualify your leads, right? Yeah. So, you know, you’re looking to maybe work with someone and then you’re looking for more information on them. If you watch a video of that person and you’re like. Like, they seem really cool or they seem really kind, or they just, like, I, they seem really comfortable to talk to you.

Or if you watch a video with someone, you’re like, that person’s energy, like, I just know I’m not gonna jive with them, which is not a bad thing. We want to repel those clients as well. Um, you know, even if it’s, if you or I, like, if someone watches my video and they’re like, I don’t think I’m gonna jive with her.

I’m like, excellent. Please do not. Hire me, right? Like if we’re not gonna energetically be a good fit. And I know that sounds kinda woo woo, but like. If our personalities aren’t gonna mesh well enough for us to work together, or if you’re gonna find the way I speak annoying or if you’re gonna find, like I have like kind of a casual vibe when I’m with my clients.

And if you want someone who’s super buttoned up, like, now granted, obviously if we go into corporate, I can literally button up, but my personality is still gonna be what my personality is, right? And so. That opportunity to, not only for us as a buyer to get to know a service provider, but for the service provider to be getting better clients who already feel like, oh, I really like her.

Yeah, right. Like that is huge. When you then go into the, okay, here’s the price they already like you, like that is massive. Yeah. And to your point, it’s not that it’s, uh, a bad way, a better way or, or a worse way. It is that it’s good that they know what you are about because for some people it will be more important to have, uh.

As, I dunno something that you are buying as a service. I want it fast or no. I, uh, I prefer that it’s super structure or no, I prefer more flexibility or I prefer someone is super focused on creativity or out of the box or looks certified, uh, feelings or any of the above. None of them are negative, it’s just that your focus is one or another.

And that’s why I highlight and is one of the, the categories of the serial connectors is like your unique approach to work. Because it’s like, even if two people are offering the same service, you will have an approach that is different from San Juan else. So highlight that and use the story to, to, to point out that that.

Specifically. So again, it’s not that this something worse or bad or No, it’s just something that you are, it’s your way of seeing this work and you, something is important to you and for a reason. You focus your work in a way, right? For example, I do this story connectors because I remember being overwhelmed by the idea of not having a big epic story to share.

So I’m having clients coming with this thought and it’s like. Okay. I need to find a way to split these into smaller pieces and be like more manageable and more digestible. And that’s where I started doing this. So for someone else, they might prefer other approach and it’s totally okay. It’s just you look for what makes sense for you.

So back to to the idea of how you can use video to, to show that to your show, your personality and what you are about. Right. Right. And when I think too, I, I love that you mentioned that people get hung up on having this like, big story, right? Like, I will have people say that sometimes we’re like, oh, like we wanna tell, you know, the story of our brand.

But sometimes they’ll be like, oh, but we don’t really have any kind of like, big story to tell. And it’s like, you don’t have to have a big story to tell. It doesn’t have to be, frankly, I don’t have a huge story to tell. I’m, it wasn’t like, oh, some major life. Changing thing happened that made me start this business.

There’s a million little things that happened in my life that led me to where I am today. And some of them are, you know, that customer centric why that we all wanna share, which everyone’s, you know, oh, I wanna help people do this, that, and the other thing. But like a lot of them are freaking selfish. Like, I love being creative and like, I wanted to do that for a living since I was little.

Like, I was like, can I make creativity my job? Like, but that, I think if I heard that from someone and you have to kind of step yourself out, right? Like if I heard that from someone who I was hiring for a creative service, I’d be thrilled. You know? I’d be like, oh, so you really love this? Like you really love thinking in different ways and you’re gonna do that for me?

And so it doesn’t have to be this like big moment, it’s just, can we dig up these things that are true to you, are authentic to you? That other people will resonate, right? Yeah. I’ve worked with people that are in like boring industries. I actually worked with a guy who had an insurance company once, and I was like, all right, well this guy have a story because a lot of people get into insurance just because it’s.

It’s a job. It can be lucrative. Nobody’s passionate about insurance. I mean, sorry for anyone in the insurance industry who’s really passionate about insurance, but most folks who I’ve talked to, it’s not about the insurance, it’s more about the people that they get to work with. And a story he told me, he was like, well, I mean, this wasn’t why I started, but when I started and in those first few years, I was actually able to hand a family who had like unexpectedly lost a loved one.

A check, like the life insurance check, knowing that they were gonna be okay in this time of. Of trauma in this time of loss that was really unexpected. And knowing that, just like this business I’ve built and the connection I made with them, enabled them to get a good life insurance policy and be able to move forward with, you know, planning all of those, all of the services and all of the costs that come with death, which is wild that death costs money, but it does.

And, and then be able to continue to support themselves. Right. He told me that story and I was like, we’re telling that on camera. Right. Like that’s not, it’s not why you started, but it’s, it’s what keeps you going is like seeing these things is you saw this and you’re like, oh, I actually am making an impact.

Right? So like I started, and there’s again, like I said, a million reasons, but one of it’s just, I love to be creative, but then when I get to do that for people and I see what that does for them, that keeps me going forward with this modality of my creativity, right? I love that you shared that because it’s like, I, um, I think that when you stay with some role, there is something that you are interested in that, because otherwise there are more roles that could be about earning an income, right?

But for some reason you are stick to some, and for example, this person, if you go to it. Through your, through their path. I’m sure there might be some other story where they care about someone in a difficult situation and this is something that has been in his life before. So. This is something that is, um, showing how he grows for others and, and this, using these kind of stories to highlight that I like to, to also focus on, okay, what are a skill that is valuable for your clients?

For example, your creativity. This not just because of the work that you do is like the other way around. You are doing this work because you are, you are a creative person. Um. For me, I love stories. I, I told the, the story when I got the library car because they opened this public library in my neighborhood and I was fascinated.

I was so happy about all the stories that I will go, the chance to, to read and all that, and I feel super lucky to be working around stories and helping my clients how to use their personal stories to. Amplify the impact that they are having. So, totally. There is this common thread that we can look at our lives, and again, doesn’t need to be epic, right?

But we can choose meaningful moments and meaningful in the sense that this, they are providing context about who we are, why this work is important to us, and why it matters for us to work on a certain group of people and helping them. So, yeah, I love that, that example of, uh, the Instagram, because there are certain, um, roles or, or activities that it feels like, okay, how we are bringing some personality here, especially with something that is like a lot of people might be offering similar services because it’s something social, right?

Right. Yeah. And it doesn’t have to be this like crazy unique thing, but it’s why, why you, right? Yeah. Why am I gonna work with you for this one thing where it could go to a million other people? Yeah. Um, and, and, and how can you show people that what you’re doing isn’t just. To make a living, even if that’s your number one is like, I wanna support my family, and then I’m, I’m trying to make a living here, but like, why are you the one to do it?

Is it because of the way you think? Because of, like you were saying, like the way you approach things. Is it because of the way that you interact with people, right? Like it doesn’t have to be because like there was this crazy pivoted moment in your life that led you down this path of like, inspiration.

It, it could just be like. What drives you? We’re all, we’re all human at the end of the day, and so we all have something that drives us in that. Leads us to bring the best quality service that we possibly can to our clients. Yeah. Yeah. When I work on personal brand study nations, one of the things is the why.

Why you are doing the work that you do. And I like to do like two types, like internal reasons and external reasons. So you’ll have internal reasons related to your lifestyle that you want to achieve or anything. And then you will have a. External reason why you want to do this work specifically, and because I think that usually there is a combination of both.

Yeah. While you are doing certain, certain, uh, thing and not others. So Yeah. I do the same with my clients. When I go through, one of the offers we have is a video brand story. And so that’s typically like the founder’s story we go through, they get this like two to three minute video for their website, their socials.

It’s kind of their, just like their featured video. Right. And the, the process that I kind of go through is. The who, why, what and how. And the why is my favorite part because I’m a big believer as a filmmaker in evoking emotion and creating connection beyond just like pretty pictures and like getting info out there.

Like I think that that emotional connection is one of the most powerful things video can do. Aside from that, when I go into the why with people in their strategy session, I ask them the same exact thing. I say, what is your, what is your customer centric Why? And what is your personal why? Because they’re different.

They’re totally different things, and I wanna know both. And then we’ll figure out, is there a way in this one video that we tie in one or the other, which one’s gonna be more powerful? How do we maybe connect the two of them? Like you said, there’s usually a common thread to tell that story. I think that it’s, it, it, it can be.

Like not transparent, when you’re only talking about that customer centric. Why, if you’re like, oh, I just, I, I just do this because I just wanna help people. And it’s like, is that really the only reason that you’re doing this? Because there’s a million things you could do to help people. Why is it this thing?

Um, and that’s fun to uncover because when you’re not doing the thing that you’re doing, when you’re not a personal brand story strategist, or when you’re not a video producer, or you’re not the insurance agent, right, when you’re not doing that thing and you’re just an outsider. It’s not as obvious as it feels to us.

I think that’s something that’s really interesting too. And like I’m working with my clients, they’re like, oh well, like of course, like I am a physical therapist because I wanna help people. And it’s like, but why? Physical therapy? And to them it feels obvious. It’s like, oh, because like if your body hurts or if you can’t do the things you wanna do every day of your life and blah, blah, blah, blah, but like to the rest of us, and I’m saying blah, blah, blah.

Because I don’t know, I’m not a physical therapist, but like it’s not obvious to the people that don’t live it every day. And I think that’s something people get afraid to tell their story because it feels obvious to them. And it’s like, can you take that 50,000 foot view and actually look back down on it and tell me what you see?

Hmm. And that difficult, it’s not easy work, which is why people, you know, need you, um, before they come to me, and then I can kinda help them understand it in a, in a visual capacity. Right. Yeah, I think that’s a, a huge point. How. Sometimes we are so in our own stories that we overlook things that can be, uh, interesting to share.

And I have a, an example of, uh, a client of mine. He was not sure, she’s a copywriter for fashion brands and she was not sharing that. She was growing up in a family of tailor because her mom was a tailor, her grandpa was a tailor, but for her was so natural and she didn’t, she was looking for stories related to writing and she didn’t mention that.

And that was super eye-opening to me because it’s like, okay, if she has super looked this and there is a, a super visual story around that. Um, so it’s like this more powerful that I have thought before. Yeah. Yeah, absolutely. Um, and back to the idea of the, I want to before we, we wrap up because I want to mention this.

I love how you used your brand video story, um, and how you incorporate, for example, in your signature, in your email. And other places. I love repurposing an asset. So, uh, I, uh, tell me a bit more about this idea of how you can, it’s not just for your About me page and how you can use this, uh, video in different ways in different, uh, spaces.

Yeah, definitely. So, you know, whenever we create those videos for, for clients, we always give them an implementation guide, and in that guide there, it, it, it’s telling them all the different places they can share it, and also recommending pages that could be on their website. Um, and in that we’re always highlighting, you know, we’re going through your website and taking a look at like, where are decisions being made.

I think people get really hung up on, oh, this is just supposed to be on the about me page. But it’s like, well what are, what are you specifically talking about in this video? Because maybe it should be on your services page as well. Maybe it should be on your homepage as well. Maybe it should land on this like key offer that you talk about in the video.

You know, you tell your story and it leads to that key offer. Yeah, you might have all these other little offers, but that primary offer, maybe it should be on that sales page and not saying it should only be on one of those. It should be on all of those. ’cause if you were to look at your analytics. And see where people are clicking.

They’re not clicking on every single page, and so you wanna give people the opportunity to watch. So that’s just one with websites. Then of course there’s social media. You should be sharing these videos on your social media. I usually tell people, if you’re gonna invest in a professionally produced.

Video about your brand. Pin it to the top of your social media pages. Put it in the featured section of your LinkedIn, pin it to your Facebook page, like put it everywhere and put it first and foremost. I put mine in my email signature. I always tell my clients to put in their email signature. Repurposing and reposting is huge because algorithms don’t just like, you know, you can’t just like post a video and then it’s gonna show all of your followers.

You could repost a video probably once a month if you really wanted to, and new people would see it every single time. Not only are you connecting with new people and growing your audience, but there’s just people that weren’t online that day. It didn’t end up in their newsfeed that day. Right? And so.

Repurposing in that sense. And then of course there’s kind of the added, if you’re creating this like two to three minute video and you know, the way that we we approach it is interview style. So we’re asking you a lot of questions. I always tell my clients like, we’re gonna talk for like 30 minutes and we’re gonna take the best two and put that into your video.

But like maybe there was a story you left on the cutting room floor. Can we repurpose that into a shorter social media video? Hmm. Um, is this two to three minute video that you’re creating, can this be cut into maybe three different 32nd videos that you can use in different ways? You can use them in ads, you can use them to promote specific offers.

Did we shoot B-roll that day of you in your element in your office with your clients? You know, wherever it is that you can now use for Instagram reels, or you could now use as the banner video on your website. Like there’s just so many different ways that you can really like work with content, and it doesn’t even have to be a professionally produced thing.

I think. Think about even something like this where if you’re doing a live stream with someone, are there moments from that that you could chop up? And use as short form content, right? Are there moments from when you speak on a stage if someone recorded it, like some events, they’ll record it for you and send it to you?

And then it just sits there. It’s like, well, okay, well is there a soundbite from this that you could pull and use it for something? Um, so there’s just so many different ways that, like, if you’re taking the time and, and making the investment to be using these things, even if you don’t have the investment to, you know, get a hundred different videos, how can you just use that one across platforms?

Use them in email newsletters. Like statistically, and I’m not great at quoting statistics because they’re all, they’re all different, and I don’t necessarily like have sources for all of them, but statistically across the board, I have seen that video, that emails with the word video and the subject line have a higher open rate.

Mm-hmm. And so. When you think about these things, it’s like it doesn’t have to just be a one and done. And I know it’s the same as what you tell your clients on, like the ways to use these 10 stories you give them is like countless. Yeah. Um, and it doesn’t have to be a different story every time. Yes. And it is like, um, this so important, like how you can share the same story in different ways.

Could be different formats, but also different angles that you are sharing the same story from different points and starting one or, or in the middle of that missing or after that. And going from the. Key factor of your offering to the story and the other way around and all that. And then using that video and that video storytelling skills.

So whenever your clients go and do the work with you after that, I ensure if they go to a podcast interview, if they are going to record by themself, they are going to use that storytelling to go and share it again. And that’s, uh. Something, a skill that you, you are building on, on yourself and is so important as a, as a personal brand and how later you can use that skill.

Let’s say if you are going to a summit and participate in there, how you can talk about what you know, but including some elements of your story as a way to build that present and that that trust, or if you are. Even in your sales call, if you are doing a clarity call to validate if you are a good fit for each other, you can use your stories there.

I have seen how clients of mine they are using even in referral to, to talk about their, if they are a good fit for referral, uh, partnerships. When you are doing onboarding processes, let’s say there are, I work a lot with service providers and sometimes they, they are going to record some kind of tutorial or, or video to explain something to their clients.

Again, when you have this skill of digital storytelling will be powerful in all the different aspect of your business. So. And the idea of, uh, using videos in your newsletter or if you are sending a proposal, how you can use a short video to go through that. So there is a, a lot of different moments in the relationship with your, our potential customers and our assisting customers.

How. For loyalty. We can have some actions around there, how we can use videos as a way to get closer to them, but we don’t, maybe we don’t have the capacity to, to have one-on-one conversation, so Right. Let’s use videos for that. So there are so many different spaces that we can use that and. Leverage for that because it’s not one time, it’s like, right.

I feel that the lack of repetition is one of the bigger mistakes around personal brand stories, so. I love that you bring that, how you can use this, even the same exact video, you can repurpose and use it later. So imagine if you are using different ones, but yes, even the same one, you can share it. Okay. I am doing that at the moment.

Mm-hmm. Doing a, a campaign, let’s say, where I am just sharing a series of videos that I did in 2024 and am. I am doing with an intention. I am adding this line saying that I am repurposing this because I want to normalize that. I want to see as something that we are allowed. We are, we can do that. It’s not that it is like, I am sure even if some of my audience saw this, they are not complaining about, oh, she’s gang two one year later sharing the same.

Like never. Absolutely not. And you can change up like sharing that same video, like, like you said, you’re, you’re writing that you’re reposting it and you’re like giving people that kind of confidence boost. Like you can reuse a video and what you write about that video can be different. The way you talk about that video can be different.

Like you could stick that video at the end of an email and be like. You know, that email might have been about one thing. And then you can say, see how we, you know, see some examples of our work in progress in this video. Whereas the next time you say here our founder’s story, like, it’s the same video, but like, you get to see what it looks like to work with that person.

And you get to hear the story in both of those videos. Like people aren’t always gonna click, they’re not always gonna watch. And so the way you present things can also really impact if that’s gonna resonate with someone and connect with someone for them to watch. Mm-hmm. And I think too that no like and trust factor.

Right? Mm-hmm. Like is, is so huge with storytelling, we story tell. In every asset of our lives. Like you go to a, a cookout and you meet friends, like all you’re doing is telling each other’s stories, right? Mm-hmm. Um, someone asks a question. You relate to it in some way. I mean, literally like I was at a cookout yesterday and you know, the things we talked about, it was like, oh, I have to go to this bachelorette party.

Oh, I went there one time. Here’s an activity we did. Let me tell you all about it. Oh my goodness. Yeah. My friend had did that once before. She does this, and, and it just, it bec literally is a snowball of storytelling. Yeah, and so why wouldn’t you act the same way in your business? Because at the end of the day.

We’re just people trying to sell stuff the same way we are just people trying to meet people at a Cook app. Yeah, absolutely. So before we wrap up, I, I will, uh, like to give you the opportunity to maybe share something that. We haven’t covered, um, video storytelling or how you use video storytelling in your work and you think we, we might mention before, uh, finishing this conversation, uh, what an open-ended question.

Um, ’cause I could go on and on and on. Um. I just, I think that something that maybe we haven’t touched on is that a lot of people are hesitant to to use video. Um, and they’re, they’re hearing this and they’re like, yeah, that all sounds great, but it also sounds scary, or, I’m gonna be bad at it, or, I don’t like the way I look.

And there are ways to work around literally all of those things. Um, I would say that one of the biggest thing for anyone who is watching this, who’s like, okay, I wanna try to tell my story on camera, is to just start doing it. Um, and I know that that’s. The most simplistic piece of advice I could give anyone, but try recording it yourself.

You don’t even have to share it, but just start doing it to get comfortable. Like you were saying, the more you tell your story to people, the more natural it’s gonna become to bring it up in conversation. It’s the same with video. Um, I often tell people like, if Instagram’s a platform you’re using for your business, start with an Instagram story.

It’s gonna expire in 24 hours. Like, can you live with it for 24 hours? Give that a, give that a try. It doesn’t have to be polished. It can be selfie style. You can do a walk and talk whatever you want. You can hold your dog while you’re at it for, you know, emotional support. Like you. It doesn’t have to be this big thing, but I personally am also uncomfortable being on video.

It might not seem that way ’cause I’m on video right now, but, um, when I’m recording something, I get nervous, I mess up. I just shot a whole bunch of videos from my own brand the other day, and I literally got the butterflies on my draft of the studio, like, and I was working with myself and my employee.

Like, so I, I get it. Like, um, but I think the more, the more you practice, the easier it gets and the more you see the way that people relate to it Yeah. The easier you’re gonna be like, oh, so I didn’t, I didn’t sound stupid, or I didn’t look weird, or this wasn’t embarrassing because somebody asked a follow up question, somebody said.

This is a great video. Or someone said, I never knew this about you and I’m so glad I know this now that like relief you’ll get from just doing the damn thing, I think is huge. Yeah, it’s huge. Yeah. And I will add. Try to help yourself. For example, myself, when I am recording, I know that I overthink and then try to over edit and so on.

So that, that is one of the reasons why I started this series because here I just focus on the conversation with my amazing guest, and I am so just into. Talking to you. So I am not overthinking how I look, how I am putting my phrases together and so on. So I know that. So I am using that in my favor to create content.

So quote unquote. Yeah. Because it is like, yeah, this something valuable, explaining how I work, what is my approach, but if I do by myself, will be first less interesting. And second is like. This helping what is natural to me. So that will be my, my advice as well. And I have heard someone that said, start by recording yourself doing something even totally unrelated to your work.

Like if you are, if you cook so. Just, uh, tell the recipe while cooking, or if you like to do gardening, do something explaining to that. So, or when you are getting ready, just start recording to get used to be in front of the camera talking about something. Yeah. And then you can practice, as you said, like just, even if you don’t share, just, just the practicing will help you.

And then yeah, just. See which other way around you can use as having a conversation with someone and then you are sharing your story to them. So you don’t, you are just focusing on them to understand your story and what you are telling this. So try to work in your favor. Yeah, no, a thousand percent. And I, I tell people that same thing.

I’m like, narrate, while you’re cooking, you don’t have to show it to anyone. Fold the laundry and talk about your day. You don’t have to show it to anyone, but like, talking at an object is weird, especially if you’re trying to like create your own content. And that’s a huge reason why like the majority of the work that that I do with my clients is interview style, where I’m off camera prompting them with questions that’s not in the end video.

You like, you know, you’re not hearing me, I’m not. It’s not my business, but I’m making it a conversation and trying to honestly like distract from the fact that, yeah, we’ve got cameras and lights and the microphone’s hanging over your face and you’ve got all this stuff going on around you. It’s like, let’s just chat, like tell me what’s going on because you can chat about your business.

You do it all the time. Yeah. Yeah. And I have seen some of the samples that you share, uh, from your clients, uh, and I can see how it feels natural. They are just confidently talking. So I love that style because it feels like, again, this conversational, uh, mood is bringing more natural, that if they are, if you are, even if you have a teleprompter or anything, it’s not as natural as you talking to another person.

So I love that style. Yeah. So to finish, uh, do you have like, let’s say one to three words to explain the power of this connection between personal brand story and video storytelling? What would you say? Hmm. It’s funny ’cause you said to explain the power of this connection and I was like, the word I wanna say is connection.

Mm-hmm. Um, and I think it’s a multifaceted word I wanna use because not only are our two industries so interconnected, but also using these two modalities is how you build connection with your audience, with prospects. So I guess I’ll just double down on the word connection ’cause that’s really what’s, what’s like living in me right now.

Nice. Yeah, I love that. I totally agree. I would say amplification because I feel that it amplifies when they are working together and you are using that, uh, for your business. So it will amplify both of the sides. I love that. Okay. So thank you so much, uh, for being here, for having this conversation. Have loved it.

And thank you to everyone that, uh, has joined us. So they will have our links, um, somewhere near us in the description. And just feel free to reach out to Paige and learn more about what she does and or if you are curious about the story connectors, uh, go and check it out and see, uh, what they do. Um, yeah, feel free to also leave comments if you have any question or something that you want to just comment, uh, from our conversation.

So thank you and see you next time. Thank you so much. Have a good one.